If you’re a UK brand or influencer looking to tap into the buzzing Thailand YouTube scene, you’ve landed in the right spot. As of May 2025, the Thailand YouTube influencer landscape is red hot, with creators racking up millions of fans and killer engagement. Knowing who tops the ranking and how to work with them can be a game-changer for your cross-border marketing strategy.
Let’s cut through the noise and dig into the 2025 Thailand YouTube influencer ranking, what makes these creators tick, and how UK advertisers can cash in using local payment methods, cultural smarts, and savvy collaboration tactics.
📢 Thailand YouTube Influencer Ranking 2025 – The Big Players
Thailand’s YouTube scene is massive, from beauty gurus and travel vloggers to gaming phenoms and lifestyle storytellers. Here’s a snapshot of the top influencers by fans count, according to 2025 May data:
- Kaykai Salaider – over 18 million fans
- My Mate Nate – 15 million fans
- Bie The Ska – 14 million fans
- Zbing Z. – 12 million fans
- Nana Rybena – 10 million fans
These creators dominate with a mix of Thai culture, humour, and relatable content. UK brands looking to enter Thailand’s market can’t afford to ignore these faces.
💡 Why UK Brands Should Care About Thailand YouTube Influencers
Thailand is more than a tourist hotspot; it’s a vibrant consumer market with a young, digital-first crowd. UK advertisers familiar with platforms like TikTok, Instagram, and YouTube will find plenty of crossovers but must adapt to local tastes.
Working with Thailand’s top YouTubers means:
- Access to millions of engaged fans who trust influencers more than ads.
- Authentic storytelling that resonates better than plain product plugs.
- Cost-effective campaigns compared to Western markets, with great ROI potential.
- Payment ease via international options like PayPal or local e-wallets such as TrueMoney Wallet, compatible with GBP transactions or straightforward currency exchange.
📊 How UK Influencers Can Collaborate with Thailand Creators
Cross-border collabs are trending. UK influencers can partner with Thailand’s YouTubers to tap into each other’s audiences. For example, popular London-based beauty vloggers have teamed up with Thai skincare influencers for dual-language content, boosting reach and engagement.
Pro tips:
- Use BaoLiba or local Thai influencer agencies to find vetted creators.
- Agree on payments in GBP or Thai Baht (THB), using PayPal or Wise for seamless transfers.
- Keep content local-friendly: UK slang or references might confuse Thai fans, so localise scripts or subtitles.
- Respect Thailand’s advertising laws, which are stricter on gambling and alcohol promotions than the UK.
❗ Legal and Cultural Must-Knows for UK Marketers
Thailand has unique ad regulations, especially around content promoting sensitive issues like politics, religion, or certain products. Unlike the UK’s Advertising Standards Authority (ASA), Thailand’s regulations can be more opaque, so working with local legal advisors or agencies is smart.
Culturally, Thai audiences appreciate politeness, humour, and family values in content. Over-the-top sales pitches don’t fly well; storytelling that feels genuine wins hearts and wallets.
📈 People Also Ask
Who is the most followed Thailand YouTube influencer in 2025?
As of May 2025, Kaykai Salaider leads the pack with over 18 million fans, thanks to her lifestyle and comedy vlogs that connect deeply with young Thai viewers.
How can UK brands pay Thailand YouTube influencers?
Payment is usually done via PayPal, Wise, or local e-wallets like TrueMoney Wallet. Using GBP simplifies accounting, but be mindful of currency exchange fees.
What content types work best for Thailand YouTube influencers?
Lifestyle, beauty, travel, and gaming content dominate. Authentic, fun, and culturally respectful videos perform best, especially those that blend Thai culture with global trends.
🚀 Final Thoughts for UK Advertisers and Influencers
Entering the Thailand YouTube influencer scene in 2025 is a smart move for UK brands wanting fresh growth avenues. The key is understanding the local ranking, audience preferences, and payment nuances. BaoLiba’s platform is your go-to for discovering top Thailand creators and managing partnerships with confidence.
BaoLiba will keep updating the United Kingdom influencer marketing trends, so keep an eye on us to stay ahead of the curve. Let’s make 2025 the year your brand goes global with smart Thailand YouTube influencer marketing.
