Looking to tap into Turkey’s buzzing Facebook influencer scene in 2025? Whether you’re a UK-based advertiser or a content creator wanting to collab with Turkish influencers, this rundown is your no-fluff guide to the top players, market nuances, and how to navigate this cross-border goldmine.
As of May 2025, Turkey’s Facebook influencer landscape is evolving fast. UK brands eyeing this market should understand who’s leading the pack, how fan engagement looks, and what payment and legal considerations matter when working across these borders.
📊 Turkey Facebook Influencer Ranking Overview
Turkey’s Facebook influencer scene is vibrant and diverse, with creators racking up millions of fans. This platform remains a heavyweight in Turkey despite Instagram and TikTok rising worldwide. Facebook’s deep penetration in Turkish daily life means influencers here command serious clout, especially in lifestyle, tech, and entertainment niches.
Here’s a snapshot of the top five Turkey Facebook influencers by fan count as of May 2025:
- Enes Batur – Over 15 million fans, content spanning gaming, vlogs, and lifestyle. Enes is a household name and a prime target for UK brands in youth and gaming sectors.
- Danla Bilic – 13 million fans, beauty and lifestyle queen, perfect for UK cosmetics and fashion brands wanting authentic entry points.
- Orkun Işıtmak – 12 million fans, variety content creator with strong engagement, ideal for brands targeting broad audiences.
- Merve Özkaynak – 9 million fans, lifestyle and family content, great for UK brands in homeware and family products.
- Reynmen – 8 million fans, music and entertainment, a go-to for UK music labels and entertainment companies.
These influencers’ fan bases are highly engaged, with average post reach often hitting 60-70% of their followers—a figure UK advertisers should drool over.
💡 How UK Advertisers Can Collaborate with Turkish Facebook Influencers
Cross-border influencer marketing isn’t just about picking a big name. UK advertisers should keep these points in mind:
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Payment Methods: Turkish influencers often prefer local payment options like bank transfers in Turkish Lira (TRY) or platforms like Payoneer. Using GBP or PayPal is possible but might add fees or delays. Plan budgets accordingly.
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Legal & Cultural Nuances: Turkey’s advertising laws demand transparency, especially regarding sponsored content. UK brands must ensure Turkish influencers disclose partnerships clearly to avoid penalties. Also, cultural sensitivity is key—content resonating in the UK might flop in Turkey due to different social norms.
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Collaboration Style: Turkish influencers appreciate long-term partnerships over one-off deals. UK brands that build relationships and localise campaigns tend to see better ROI.
For example, UK-based skincare brand The Ordinary recently joined forces with Danla Bilic for a product launch. Their campaign combined English and Turkish content, respecting local tastes while leveraging Danla’s trusted voice.
📢 Current Marketing Trends Between UK and Turkey in 2025
In May 2025, UK-Turkey influencer marketing thrives on authenticity and community-building. Facebook remains a strong platform despite TikTok’s rise, largely because Turkish users value in-depth content and community interaction.
UK advertisers are increasingly using micro and nano influencers alongside mega stars for better engagement and cost efficiency. Platforms like BaoLiba facilitate this by providing detailed influencer rankings and verified fan metrics.
Cross-border payments are smoother now with fintech options bridging GBP and TRY, but contracts must still account for VAT and tax regulations in both countries.
People Also Ask
Who are the top Turkey Facebook influencers in 2025?
As of May 2025, the top Turkey Facebook influencers by fans include Enes Batur, Danla Bilic, Orkun Işıtmak, Merve Özkaynak, and Reynmen. They command millions of followers with strong engagement in lifestyle, gaming, and entertainment niches.
How can UK advertisers pay Turkish Facebook influencers?
UK advertisers usually pay via bank transfer in Turkish Lira, Payoneer, or occasionally PayPal. It’s important to factor in currency conversion fees and prefer fintech platforms that offer smooth GBP to TRY transactions.
What legal considerations apply when working with Turkish Facebook influencers?
Transparency in sponsored content is legally required in Turkey. UK brands must ensure influencers disclose partnerships clearly. Contracts should also cover local tax and VAT regulations to avoid fines.
❗ Risks and Pitfalls to Watch Out For
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Fake Fans & Engagement: Turkey’s influencer market isn’t immune to bot followers. Always verify fan quality through trusted platforms like BaoLiba.
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Cultural Missteps: Avoid one-size-fits-all campaigns. What works in the UK might backfire in Turkey.
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Payment Delays: Currency fluctuations and banking delays can stall payments. Plan ahead and clarify terms in contracts.
BaoLiba Will Keep UK Advertisers Updated on Turkey Influencer Trends
Navigating Turkey’s Facebook influencer market from the UK isn’t a walk in the park, but with the right intel and trusted partners, it’s a golden opportunity. BaoLiba will continue updating the latest influencer rankings, fan engagement stats, and marketing tips for UK advertisers looking to go global.
Stay tuned and don’t hesitate to reach out for tailored advice on cracking Turkey’s Facebook influencer code in 2025.
