If you’re a UK marketer or a creator looking to tap into the American Instagram scene in 2025, knowing who’s dominating the influencer game stateside is pure gold. The United States market is massive, and Instagram remains the top playground for influencers with millions of fans ready to engage. As of May 2025, the landscape is shifting fast, and understanding the latest United States Instagram influencer ranking by fans will give you a serious edge.
This isn’t your usual fluff piece—think of it as a no-BS briefing from someone who’s been in the trenches of global influencer marketing, especially from the UK side where we juggle GBP payments, GDPR, and sharp local consumer culture.
📊 Why UK Brands Should Care About United States Instagram Influencers
The US market sets a lot of trends that bounce back to the UK and beyond. Many British brands, from ASOS to Gymshark, look to US influencers for campaigns that go global. Instagram influencers there command huge fanbases—ranging from mega-celebs with 100M+ followers to niche creators who build loyal, engaged communities.
UK advertisers want to know: who are the top-tier influencers by fans in the US? And how can we work with them without losing our minds over payment methods (hello, GBP to USD conversions), contracts, and local legal compliance?
📢 2025 United States Instagram Influencer Ranking by Fans
As of May 2025, here’s a snapshot of the cream of the crop in the US Instagram influencer space, sorted by fan count and engagement:
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Charli D’Amelio (@charlidamelio)
Fans: 160M+
Why she matters: Charli isn’t just a TikTok queen; her Instagram game is on point with lifestyle, fashion, and brand collabs like Dunkin’ and Hollister. UK brands targeting Gen Z should watch her trends closely. -
Kylie Jenner (@kyliejenner)
Fans: 130M+
The beauty mogul’s Instagram is a cash cow for product launches and aspirational content. Her influence spills over to UK luxury and cosmetic brands eager to tap into her audience. -
MrBeast (@mrbeast)
Fans: 90M+
Known for viral challenges and philanthropic stunts, MrBeast’s Instagram pulls massive views and engagement. Brands in entertainment, gaming, and tech sectors in the UK can’t ignore his reach. -
Addison Rae (@addisonraee)
Fans: 88M+
A cross-platform star who’s grown her Instagram with fashion and lifestyle content. UK fashion brands often collaborate with her for transatlantic campaigns. -
Dwayne Johnson (@therock)
Fans: 125M+
The Rock’s blend of fitness, motivation, and movie promos make him a top influencer for UK fitness and entertainment sectors.
These influencers lead the pack not just by fan count but by how they engage their audience—with authentic content, regular posting, and smart brand partnerships.
💡 How UK Advertisers Can Work Smoothly with US Instagram Influencers
Payment and Currency Considerations
Most US influencers expect payments in USD. UK brands should streamline currency conversion (GBP to USD) and factor in international bank fees or use platforms like Wise or Payoneer. BaoLiba’s platform supports smooth cross-border payments, making life easier for UK marketers.
Contract and Legal Compliance
UK advertisers must ensure contracts comply with both UK and US advertising regulations, including clear disclosure of sponsored posts (hello, ASA and FTC guidelines). Data protection is also key—make sure influencer collaborations respect GDPR principles, even when working with US-based creators.
Platform Preferences and Trends
While Instagram is still massive, keep an eye on Stories, Reels, and emerging features. US influencers often double dip with TikTok and YouTube, so cross-platform campaigns yield better ROI.
📊 People Also Ask
Who are the top Instagram influencers in the United States in 2025?
Top influencers by fans in the US include Charli D’Amelio, Kylie Jenner, MrBeast, Addison Rae, and Dwayne Johnson. They command hundreds of millions of followers and strong engagement.
How can UK brands pay US influencers securely?
Use international payment solutions like Wise, Payoneer, or BaoLiba’s integrated payment services to handle GBP to USD transfers efficiently and securely.
What should UK advertisers know about working with US Instagram influencers?
Understand the legal landscape (ASA, FTC), ensure clear sponsored content disclosure, and respect GDPR when handling personal data. Also, be ready for cross-platform campaigns, not just Instagram.
❗ Risks and Pitfalls to Watch Out For
Beware of fake followers and engagement farms, especially in the US market where influencer fraud is a known headache. Vet influencers thoroughly, use BaoLiba’s verification tools or similar services to ensure you’re paying for real fans and authentic reach.
📢 2025 UK Marketing Trends and US Influencer Impact
As of May 2025, UK brands increasingly leverage US Instagram influencers for product launches and lifestyle campaigns that target younger, trend-savvy audiences. The trend is towards hybrid campaigns weaving Instagram with TikTok and emerging metaverse platforms. Expect more demand for micro and nano influencers in the US who offer better engagement rates and cost efficiency.
Final Thoughts
The 2025 United States Instagram influencer ranking by fans is a vital resource for UK advertisers and creators wanting to crack the US market or amplify their campaigns globally. From Charli D’Amelio to MrBeast, the influencer landscape is packed with massive audiences and diverse opportunities.
BaoLiba will keep tracking these trends and updating the UK market with fresh, actionable insights. Stay tuned and follow us for the latest on global influencer marketing moves.
BaoLiba will continue updating United Kingdom influencer marketing trends, welcome to follow us for more insider info.
