If you’re a UK brand or creator looking to crack the nut on US Twitter influencer marketing, knowing who’s topping the charts in 2025 is your ace in the hole. Twitter remains a beast in the States for real-time chatter, breaking news, and niche communities. But the game’s changed — with evolving fanbases and fresh content styles reshaping influencer clout.
As of May 2025, let’s unpack the United States Twitter influencer ranking by fans and what it means for you on this side of the pond. We’ll dig into how UK advertisers and creators can tap into these figures, navigate payment flows in pounds sterling, and comply with local marketing laws while making the most of cross-border collabs.
📊 2025 United States Twitter Influencer Ranking by Fans: The Big Players
The US Twitter influencer scene is dominated by celebs, politicians, activists, and niche content pros. Here’s the lowdown on the top five by fan count — a handy cheat sheet for UK marketers eyeing partnerships or inspiration.
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Elon Musk (@elonmusk) – The OG Twitter titan, with over 150 million fans, Musk’s tweets move markets and memes alike. His influence spans tech, space, and crypto, making him a prime target for brands wanting to ride viral waves.
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Barack Obama (@BarackObama) – The former US President clocks around 135 million fans. His platform mixes political insight with social causes, perfect for brands with a conscience or looking to boost CSR cred.
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Taylor Swift (@taylorswift13) – Music royalty with 120 million fans, Taylor’s Twitter is a hotspot for pop culture buzz. UK entertainment brands and event promoters can’t afford to miss her fanbase dynamics.
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Kylie Jenner (@KylieJenner) – Beauty and fashion queen with 110 million fans. Her Twitter presence complements her Insta empire, ideal for UK cosmetics companies aiming for US market entry.
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LeBron James (@KingJames) – Sports icon with 105 million fans, LeBron blends basketball with activism, making him a versatile influencer for lifestyle and sportswear brands.
💡 How UK Brands and Creators Can Use This Ranking
Cross-Atlantic Collabs with a Local Twist
UK brands often struggle with the US market’s scale and complexity. Partnering with these top-tier Twitter influencers can skyrocket visibility but requires finesse.
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Payment Methods: Most US influencers prefer PayPal or bank transfers in USD. UK marketers should factor in FX fees and consider using platforms like Wise or Revolut for cheaper cross-border payments in GBP.
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Legal Compliance: Remember the UK’s ASA guidelines and GDPR rules when leveraging US influencers. Clear disclosures and data protection are non-negotiable, especially when targeting UK audiences via US channels.
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Content Localisation: US slang and references don’t always land with British audiences. Work with influencers who can adapt messaging or supplement with UK-based micro-influencers for local authenticity.
UK Influencer Examples
Take a leaf from UK influencer @LydiaMillen, who’s cracked the US Twitter scene by blending UK fashion savvy with American trends. Or look at brands like Gymshark, which leverages US sports influencers alongside UK stars to double down on market penetration.
📢 Marketing Trends as of May 2025 in the UK Influencer Space
According to data from May 2025, UK marketers are doubling down on micro and nano influencers on Twitter for better engagement rates. Despite the allure of mega influencers, smaller creators with niche US followings often yield higher ROI.
Hybrid campaigns combining Twitter with TikTok and Instagram are also trending. UK advertisers increasingly demand multi-channel storytelling to tackle the fragmented attention spans of Gen Z and millennials.
❓ People Also Ask
Who are the top Twitter influencers in the United States in 2025?
The leading US Twitter influencers by fan count are Elon Musk, Barack Obama, Taylor Swift, Kylie Jenner, and LeBron James, all boasting over 100 million followers.
How can UK brands collaborate with US Twitter influencers effectively?
UK brands should focus on localising content, understanding payment options in GBP versus USD, and ensuring compliance with UK marketing laws, including clear disclosures and data protection.
What payment methods do US Twitter influencers prefer?
Most US influencers accept payments via PayPal or direct bank transfers in USD. UK brands should use cost-effective FX platforms like Wise to handle currency conversion and fees.
📊 Data Insights on Twitter Fans and Engagement
Fan count alone doesn’t cut it. Engagement rates on Twitter vary wildly — the top five influencers get millions of likes and retweets per post, but micro-influencers with 10K-50K fans often see 5-10% engagement, which is gold for targeted campaigns.
For UK advertisers, blending mega influencer reach with micro-influencer engagement on Twitter creates a balanced approach. Using platforms like BaoLiba can streamline finding the right US-UK influencer combos.
💡 Pro Tips for UK Advertisers and Creators
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Always vet an influencer’s audience demographics to ensure they match your target market, especially when crossing the Atlantic.
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Leverage Twitter’s native ad tools to boost influencer content and track real-time ROI.
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Consider exclusive Twitter chats or Spaces with US influencers to foster deeper engagement beyond static posts.
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Use local UK payment solutions that integrate smoothly with influencer platforms to avoid delays and friction.
Final Thoughts
The 2025 United States Twitter influencer ranking by fans is more than just a scoreboard — it’s a roadmap for UK brands and creators to navigate the complex, vibrant US market. Understanding who holds sway on Twitter, how to collaborate smartly, and keeping an eye on evolving UK marketing trends is crucial.
BaoLiba will keep updating the United Kingdom’s influencer marketing trends to help you stay ahead of the game. Follow us for more insider insights and practical hacks to boost your global influencer campaigns.
