If you’re a UK advertiser or influencer looking to tap into the United States market via WhatsApp in 2025, this guide’s got your back. WhatsApp is no longer just a messaging app; it’s a powerful marketing channel with unique ad formats and price tags you need to know — especially when you’re planning cross-border campaigns from the UK.
As of early June 2025, WhatsApp advertising is evolving fast, and knowing the ad rates in the United States helps you budget smart and pitch right. Let’s break down the full category advertising rate table for WhatsApp in the US, peppered with UK marketing know-how, payment tips, and real-world examples you can relate to.
📢 WhatsApp Advertising Landscape in the United States vs UK
WhatsApp usage in the US has been growing steadily, but it’s still playing catch-up compared to the UK, where WhatsApp is king for both personal and business chats. For UK advertisers wanting to crack the US market, understanding local ad rates on WhatsApp is crucial.
While in the UK, brands like Gymshark or ASOS lean heavily on Instagram and TikTok influencers, in the US, WhatsApp’s ad ecosystem is opening doors for direct, personal engagement — think customer service bots, click-to-chat ads, and catalogue ads. The US market values personalised, instant communication, so WhatsApp ads can be a game changer.
In terms of payment, UK advertisers typically pay in British Pounds (GBP) through common methods like credit cards or PayPal. When running US WhatsApp campaigns, expect to deal in US Dollars (USD) and possibly use platforms like Google Ads Manager or Facebook Business Suite to manage payments. Currency conversion fees and VAT handling are factors to keep in mind.
📊 2025 United States WhatsApp Advertising Rate Table Breakdown
Here’s the lowdown on WhatsApp ad rates across key categories as of mid-2025. All prices are approximate and given in USD, the native billing currency for US campaigns.
| Ad Category | Cost Per Click (CPC) | Cost Per Thousand Impressions (CPM) | Cost Per Lead (CPL) | Notes |
|---|---|---|---|---|
| Click-to-Chat Ads | $0.40 – $0.70 | $7 – $12 | $5 – $8 | Ideal for direct customer engagement |
| Catalogue Ads | $0.50 – $0.80 | $8 – $14 | $6 – $9 | Great for eCommerce brands showcasing products |
| Story Ads | $0.30 – $0.60 | $6 – $10 | N/A | Short-lived, high engagement |
| Lead Generation Ads | $0.60 – $1.00 | $10 – $18 | $7 – $12 | Best for collecting user info or sign-ups |
| Broadcast Message Ads | Flat rate $150/day | N/A | N/A | Used for mass messaging, subject to strict rules |
Why These Rates Matter for UK Advertisers
UK brands entering the US space should note these rates when building WhatsApp ad budgets. For instance, a London-based health and wellness influencer collaborating with a US supplement retailer might opt for click-to-chat ads as a direct response channel. Knowing the CPC and CPL helps forecast ROI accurately.
Also, the US market’s ad costs are slightly higher than in the UK due to fierce competition and higher user acquisition expenses. For comparison, UK WhatsApp CPC rates hover around $0.30-$0.55, so expect a premium when crossing the pond.
💡 Tips for UK Advertisers Using WhatsApp Ads in the US
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Localise your message: US audiences respond better to colloquial, culturally relevant messaging. Mirror what local brands like Glossier or Peloton do on WhatsApp campaigns.
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Leverage payment flexibility: Use platforms that allow multi-currency payment to avoid nasty FX surprises. Services like Wise or Revolut can help convert GBP to USD cost-effectively.
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Stay GDPR and CCPA compliant: While the UK follows GDPR, the US has state-level privacy laws like the California Consumer Privacy Act (CCPA). Make sure your WhatsApp ad data collection respects these rules.
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Partner with US-based influencers: Collaborations with American micro-influencers on WhatsApp can boost trust and engagement. Check out platforms like BaoLiba to find verified partners.
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Test different ad formats: Catalogue ads work wonders for retail, but lead generation ads might be gold for SaaS or service providers targeting US SMBs.
📊 People Also Ask
What are the average WhatsApp ad rates in the United States for 2025?
In 2025, WhatsApp ad rates in the US vary by format but generally range from $0.30 to $1.00 per click, with CPMs between $6 and $18 depending on the ad type.
How do WhatsApp ad rates in the US compare to the UK?
US WhatsApp ad rates tend to be 20-30% higher than UK rates due to market size and competition. UK advertisers should budget accordingly when targeting US users.
Can UK advertisers pay for US WhatsApp ads in GBP?
Most US WhatsApp ad platforms bill in USD. UK advertisers usually pay via credit cards or payment gateways that convert GBP to USD, potentially incurring conversion fees.
❗ Risk Reminders When Advertising on WhatsApp in the US
WhatsApp’s ad policies are strict, especially on broadcast message ads. Misuse can lead to account suspension. Always ensure your campaigns comply with WhatsApp’s Commerce and Business Policies.
Also, be wary of time zone differences and cultural nuances when scheduling ads or broadcasts. The US spans multiple time zones, so segment your campaigns wisely.
Final Thoughts
Navigating WhatsApp advertising rates in the United States isn’t rocket science, but it demands local market savvy and smart budgeting — especially for UK advertisers stepping into the game. Keep an eye on evolving ad formats, compliance requirements, and always test with small budgets before scaling.
For UK brands and influencers eager to crush it in the US via WhatsApp, this 2025 rate table offers a solid foundation. Stay sharp, localise well, and you’ll turn clicks into loyal customers.
BaoLiba will continue updating the United Kingdom influencer marketing trends to keep you ahead of the curve. Follow us for the latest insights and practical tips.
