Looking to tap into Vietnam’s booming Facebook influencer scene in 2025? Whether you’re a UK brand ready to splash some GBP on cross-border campaigns or a content creator scouting for collab inspo, knowing the top Vietnam Facebook influencers by fan count is pure gold.
As of May 2025, Vietnam’s Facebook ecosystem remains a powerhouse in the Southeast Asian digital arena. With over 70 million users and a lively culture of content sharing, it’s a playground for influencer marketing. But what makes Vietnam tick? And who are the kings and queens ruling the Facebook feeds there?
Let’s break down the 2025 Vietnam Facebook influencer ranking, sprinkle in some UK-centric marketing insights, and dish out practical tips for making your campaigns click.
📊 Vietnam Facebook Influencer Ranking 2025: The Fan Giants
Vietnam’s Facebook influencer scene is a vibrant mix of celebs, gamers, beauty gurus, and micro-influencers. The fan counts on these profiles aren’t just vanity metrics—they’re a direct line to engaged communities hungry for content and brand stories.
Here’s a snapshot of the top Vietnamese Facebook influencers by fan numbers as of May 2025:
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Sơn Tùng M-TP – Over 18 million followers
The pop sensation doubles as a social media juggernaut. His posts regularly rack up millions of interactions, making him a prime choice for lifestyle and entertainment brands. -
Bích Phương – Around 12 million fans
Known for her catchy tunes and relatable personality, Bích Phương’s audience is young, urban, and digitally savvy—ideal for fashion and beauty campaigns. -
FAPTV – 10 million+ followers
This comedy/skit group dominates the Vietnamese Facebook video space. Their broad appeal is perfect for brands wanting viral reach. -
Độ Mixi – 8 million fans
A gaming influencer and streamer, Độ Mixi commands a fiercely loyal fanbase, great for tech, gaming gear, and energy drink promos. -
Hà Anh Tuấn – 7 million followers
The singer-songwriter’s mature and artistic audience is perfect for premium lifestyle brands looking to tap into Vietnam’s growing middle class.
This ranking isn’t static—Vietnam’s social landscape shifts fast, so keeping tabs on emerging influencers is key.
💡 How UK Advertisers Can Play in Vietnam’s Facebook Game
UK marketers aiming to crack Vietnam’s Facebook influencer market face some unique challenges and opportunities. Here’s the lowdown:
Local Payment & Currency Nuances
Vietnamese dong (VND) is the local currency, and payment preferences differ. While international credit cards are accepted, many influencers prefer payments via local bank transfers or e-wallets like Momo and ZaloPay. As a UK brand, working with local agencies or platforms like BaoLiba can smooth out these payment quirks and currency conversions, helping you avoid unnecessary fees.
Legal & Cultural Landscape
Vietnam’s laws around online advertising and content are strict but evolving. UK brands must ensure clear disclosure of sponsored content to comply with local regulations and maintain trust. Cultural sensitivity is crucial—Vietnamese audiences respond well to authentic, locally relevant messaging rather than blunt “Western-style” ads.
Collaboration Styles & Contracts
Vietnamese influencers often prefer long-term partnerships over one-off gigs. Building rapport and trust goes a long way. Contracts should clearly outline deliverables, content rights, and timelines, ideally translated into Vietnamese to avoid misunderstandings.
📢 Facebook Vs Other Social Platforms in Vietnam
While TikTok and Instagram have been making waves globally, Facebook remains king in Vietnam, especially for older millennials and Gen X. Its integration with Facebook Groups and Marketplace also offers unique community marketing opportunities.
For UK advertisers, leveraging Facebook’s robust ad tools combined with influencer content can double down on reach and engagement. Plus, Facebook’s algorithm still favours video and live streams—formats where Vietnamese influencers excel.
💡 Real UK-Vietnam Success Stories
Take ASOS as an example. They’ve teamed up with Vietnamese fashion influencers to showcase their collections tailored for the Southeast Asian market, paying in GBP but managing local transactions through BaoLiba’s platform. The authentic influencer content boosted ASOS’s brand awareness and sales in Vietnam by 30% in 2024.
Or look at UK travel blogger Emma Jane who collaborated with Vietnamese food and lifestyle influencers to cross-promote travel content, using Facebook’s collaborative features and group tagging. Her campaign saw a 25% spike in Vietnamese followers and engagement.
### People Also Ask
Who are the most followed Facebook influencers in Vietnam in 2025?
As of May 2025, Sơn Tùng M-TP, Bích Phương, and FAPTV top the Vietnam Facebook influencer fan rankings, each boasting millions of followers across various content niches.
How do UK brands pay Vietnamese Facebook influencers?
Most UK brands either use international bank transfers or collaborate with local agencies like BaoLiba that facilitate payments via Vietnamese e-wallets (Momo, ZaloPay) or direct bank transfers in VND, ensuring smooth cross-border transactions.
What should UK advertisers consider when working with Vietnam Facebook influencers?
Cultural relevance, transparent contracts in the local language, clear sponsorship disclosure, and long-term relationship building are critical to successful collaborations.
❗ Final Takeaways for UK Marketers Eyeing Vietnam Facebook Influencers
Vietnam’s Facebook influencer scene is a dynamic, fast-growing ecosystem packed with opportunities. But as with any cross-border marketing, success hinges on local know-how—understanding payment norms, legal rules, cultural nuances, and platform preferences.
In 2025, the top Vietnam Facebook influencer ranking is your starting point, not the finish line. Combine it with boots-on-the-ground insights, partner with trusted local platforms like BaoLiba, and tailor your campaigns for authentic connections.
BaoLiba will continue to update the United Kingdom on influencer marketing trends, helping you stay ahead in this exciting global game. Stay tuned!
