Looking to tap into Vietnam’s buzzing WhatsApp influencer scene in 2025? Whether you’re a UK brand or a content creator wanting to ride the wave, you’ve landed in the right spot. As of May 2025, Vietnam’s WhatsApp influencers are not just chatty personalities—they’re bona fide marketing goldmines. For UK advertisers used to cracking the code on Insta or TikTok, Vietnam’s WhatsApp influencer ranking by fans offers fresh terrain with its own twists and turns.
Grab your cuppa, and let’s dive into what makes Vietnam’s WhatsApp influencer market tick, how UK marketers can play smart, and who’s topping the charts right now.
📢 Why WhatsApp Matters for Vietnam Influencer Marketing in 2025
WhatsApp is a staple in Vietnam’s daily comms toolkit—more than just a messaging app, it’s a mini social network and business hub rolled into one. Unlike the UK, where WhatsApp is mainly for personal chats, Vietnam’s influencers leverage WhatsApp groups and broadcast lists to engage fans deeply and directly.
For UK brands, this means access to highly engaged niche communities. Instead of the noisy, algorithm-driven feeds on Facebook or Instagram, WhatsApp offers a more intimate, trust-driven space. Payment methods also differ—Vietnamese fans often prefer local e-wallets like MoMo or ZaloPay, but UK advertisers should know PayPal and card payments remain popular for cross-border deals.
💡 How UK Advertisers Can Work With Vietnam WhatsApp Influencers
UK marketers are no strangers to influencer collaborations on platforms like Instagram or YouTube, but WhatsApp requires a bit more finesse:
-
Direct outreach and partnerships: Unlike public social profiles, WhatsApp influencer groups and broadcasts are private, so brands often need local agents or platforms like BaoLiba to connect with top influencers.
-
Content format: Expect more text-heavy, authentic content—think personalised messages, exclusive promo codes, and interactive polls. Vietnamese influencers excel at blending community vibes with product pitches.
-
Compliance and culture: Vietnam’s advertising laws are strict on transparency and consumer protection, so clear disclosures are a must. Also, keep in mind the cultural nuances—humour, slang, and values differ quite a bit from the UK.
-
Payments: While GBP is the base currency for UK brands, deals often get settled in USD or VND. Platforms like Wise or Revolut can smooth currency exchange hassles.
📊 Vietnam WhatsApp Influencer Ranking by Fans in 2025: The Big Players
As of May 2025, here’s a quick rundown of the Vietnam WhatsApp influencer ranking based on fan count and engagement quality:
-
Nguyen Anh Khoa – The king of tech reviews and gadget unboxings, with over 500k active fans on WhatsApp broadcasts. His UK electronics clients love his sharp, down-to-earth style.
-
Linh Tran – Lifestyle and beauty influencer boasting 450k fans. Linh’s WhatsApp groups are go-to spots for skincare tips and exclusive flash sales, perfect for brands like The Body Shop UK eyeing Vietnam.
-
Minh Pham – Foodie and travel guru with 430k fans. His mouth-watering content drives massive engagement, ideal for British food exporters wanting to test the Vietnamese market.
-
Hoa Mai – Fashion and streetwear advocate with 400k fans. Hoa’s WhatsApp followers crave trendy, affordable styles—great news for UK fast fashion brands exploring Vietnam.
-
Thanh Binh – Fitness coach and wellness motivator with 380k fans. His community-focused WhatsApp presence is a hit for health supplement UK companies.
These influencers don’t just have numbers—they boast solid fan loyalty and high interaction rates, making them prime targets for UK brands serious about ROI.
❓ People Also Ask
How does WhatsApp influencer marketing in Vietnam differ from the UK?
In Vietnam, WhatsApp serves as a primary social and business platform with group chats and broadcasts playing a big role. In the UK, it’s mainly used for private messaging, so influencer marketing there relies more on public social networks like Instagram and TikTok.
What payment methods should UK brands use when working with Vietnamese WhatsApp influencers?
While GBP is standard for UK businesses, payments to Vietnam often happen in USD or VND. Using platforms like Wise or Revolut ensures smooth currency exchange and lower fees.
Are there any legal considerations for UK brands collaborating with Vietnamese WhatsApp influencers?
Yes, Vietnam has strict advertising and consumer protection laws. Transparency and clear disclosure of sponsored content are essential to avoid penalties and maintain brand reputation.
📢 UK Brands Making Waves with Vietnam WhatsApp Influencers
Brands like Boots UK and Lush have quietly started testing Vietnam’s WhatsApp influencer waters through local marketing agencies. These collaborations often involve exclusive product launches or personalised promo codes broadcasted via WhatsApp groups, generating authentic buzz and direct sales leads.
Agencies like BaoLiba play a pivotal role here, bridging UK brands with Vietnam’s top WhatsApp influencers, handling everything from influencer vetting to campaign management and payment facilitation.
💡 Pro Tips for UK Advertisers
-
Don’t just chase follower numbers—engagement on WhatsApp is all about quality and trust. Look for influencers with active, loyal groups rather than just broad reach.
-
Localise content. Vietnamese fans appreciate when brands respect their language and culture, even in WhatsApp’s informal setting.
-
Use WhatsApp Business API for professional communications and better analytics.
-
Leverage micro-influencers too. Smaller WhatsApp groups often deliver higher conversion rates and less noise.
❗ Beware These Risks
-
Privacy concerns: WhatsApp is encrypted, but you must still respect local data protection laws.
-
Fake followers: Watch out for inflated fan counts—engagement metrics matter more than numbers.
-
Payment delays: Cross-border transactions can get sticky. Plan for buffer times.
📊 Wrapping Up
Vietnam’s WhatsApp influencer scene in 2025 is a goldmine for UK brands who want to reach a vibrant, engaged audience beyond the usual social media suspects. By understanding the local landscape, respecting cultural nuances, and working with trusted platforms like BaoLiba, UK marketers can unlock serious growth.
BaoLiba will continue updating United Kingdom influencer marketing trends, welcome to stay tuned for more insider insights.
