If you’re a UK-based advertiser or influencer eyeing the Malaysian market, Snapchat’s ad scene is buzzing with fresh opportunities in 2025. As of 18 July 2025, understanding the full category advertising rate table for Snapchat in Malaysia is mission-critical to budget smart and scale campaigns that actually deliver.
Let’s cut the fluff and dive into what you need to know about Snapchat ad rates in Malaysia, how they compare with the UK, and practical tips to run your cross-border influencer marketing right.
📊 Snapchat Advertising Landscape in Malaysia vs UK
Snapchat’s user base in Malaysia is growing fast, especially among Gen Z and millennials. Unlike the UK where TikTok and Instagram might dominate influencer budgets, Malaysia’s youth vibe heavily with Snapchat’s quick snaps and AR filters. For UK brands targeting Malaysian consumers, Snapchat offers a unique gateway with less saturated ad space and often friendlier ad rates.
In the UK, advertisers are accustomed to paying premium CPMs (cost per mille) and CPCs (cost per click) on Snapchat, thanks to mature markets and competitive bidding. Meanwhile, Malaysia’s ad rates are typically 30-50% lower due to market size and purchasing power parity, but the engagement can be just as juicy when campaigns are localised properly.
💡 Breakdown of 2025 Malaysia Snapchat Full Category Ad Rates
Here’s a straightforward look at the typical Snapchat ad rate card across categories in Malaysia for 2025 (prices in MYR, Malaysian Ringgit):
| Category | CPM Range (MYR) | CPC Range (MYR) | Notes |
|---|---|---|---|
| Fashion & Beauty | 8 – 15 | 0.30 – 0.60 | High engagement with Gen Z |
| Food & Beverage | 6 – 12 | 0.25 – 0.50 | Popular for local eateries & cafes |
| Tech & Gadgets | 10 – 18 | 0.40 – 0.75 | Growing interest in gadgets |
| Travel & Tourism | 7 – 14 | 0.30 – 0.65 | Seasonally spiking during holidays |
| Finance & Insurance | 12 – 20 | 0.50 – 0.90 | Requires stricter compliance |
| Entertainment | 5 – 10 | 0.20 – 0.45 | Streaming services & events |
Note: Exchange rate as of July 2025: 1 GBP ≈ 5.5 MYR.
For UK advertisers, this means if you’re budgeting £1,000 for Snapchat ads in Malaysia, you’re looking at roughly MYR 5,500 to spend across categories, stretching your pound further compared to domestic UK Snapchat rates.
📢 Key Considerations for UK Advertisers Targeting Malaysia
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Payment & Currency: Most Snapchat ad payments from the UK are settled in GBP, but working with local Malaysian agencies often involves MYR payments. Using multi-currency accounts like Wise or Revolut can smooth currency conversions and save on fees.
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Legal & Compliance: Malaysia has specific advertising laws overseen by the Malaysian Communications and Multimedia Commission (MCMC). Finance and health sectors face heavier scrutiny. UK advertisers must localise messaging carefully, ensuring no content breaches local decency or advertising standards.
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Cultural Nuance: Malaysians blend Malay, Chinese, Indian, and Western cultures, so tailoring Snapchat content to reflect local festivals (Hari Raya, Chinese New Year) or everyday vernacular boosts authenticity and engagement.
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Influencer Partnerships: Collaborating with Malaysian Snapchat creators is gold. Influencers like “NurulSyasya” or “TechieRaja” command strong local followings and can amplify campaigns better than generic ads. BaoLiba’s platform helps UK brands find verified influencers with clear rate cards and campaign history.
💡 How UK Influencers Can Monetise Malaysian Snapchat Ads
UK influencers looking to tap into Malaysia’s Snapchat market should:
- Offer bilingual content (English + Malay) where possible.
- Use Snapchat’s local AR lenses and geofilters to appeal to Malaysian users.
- Partner with Malaysian brands expanding internationally, like Grab or AirAsia, who actively seek UK influencer endorsements.
- Consider payment methods popular in Malaysia such as DuitNow or GrabPay for smoother transactions.
📊 People Also Ask
What are typical Snapchat ad rates in Malaysia in 2025?
Snapchat ad rates in Malaysia range roughly from MYR 5 to MYR 20 CPM depending on the category, with CPC rates between MYR 0.20 and MYR 0.90. These rates are significantly lower than in the UK, offering budget-friendly access to a growing young audience.
How do Malaysian Snapchat ad rates compare to the UK?
Malaysian Snapchat ad rates can be 30-50% cheaper than UK rates due to market maturity and local purchasing power. However, careful localisation is needed to ensure campaigns resonate and ROI stays strong.
Can UK advertisers pay Snapchat ads in Malaysian Ringgit?
While Snapchat’s platform typically bills ads in your account’s set currency (often GBP for UK advertisers), working with Malaysian agencies or influencers may require payments in MYR. Multi-currency services are recommended to avoid hefty foreign exchange fees.
❗ Final Thoughts
Navigating Snapchat advertising in Malaysia from the UK is less about throwing pounds at generic ads and more about crafting culturally tuned campaigns with local influencer muscle. As of 18 July 2025, the Malaysia Snapchat full category advertising rate table shows plenty of room to flex your budget and test what works.
BaoLiba will continue updating the latest influencer marketing trends for the United Kingdom. Stay tuned and follow us to keep your cross-border campaigns sharp and effective.
