💡 Why South African Creators Are Turning to Kuaishou in 2025
So, you’ve probably heard of TikTok, Instagram, and YouTube — the usual suspects in the social media game. But have you come across Kuaishou? It’s a Chinese-born short-video platform that’s been quietly gaining traction in markets beyond Asia, including South Africa. Why? Because it’s offering creators a different vibe and fresh opportunities that big players aren’t always delivering.
South African creators are increasingly hopping onto Kuaishou to tap into its unique algorithm, AI-powered content boosts, and integrated e-commerce features like Kwai Shop — which, according to Ricky Xu, Kuaishou’s global VP of product and e-commerce, is a massive game changer for business growth. This blend of social and shopping creates an ecosystem where creators can earn beyond just views and likes, which is a big deal if you’re hustling for income.
But it’s not just about the money — it’s also about the community and the kind of content that resonates. Kuaishou leans towards authentic, everyday stories rather than polished, influencer-style content. South African creators have found this refreshing; it’s a platform where their unique local flavour and culture can shine, reaching audiences hungry for realness.
📊 Kuaishou vs Other Platforms: South African Creator Snapshot
| 🧩 Metric | Kuaishou (South Africa) | TikTok (South Africa) | Instagram (South Africa) |
|---|---|---|---|
| 👥 Monthly Active Users | 4.5 million | 12 million | 10 million |
| 💰 Average Creator Earnings/month | £350 | £500 | £300 |
| 📈 Content Growth Rate (YoY) | 45% | 25% | 15% |
| 🛒 E-commerce Integration | Yes (Kwai Shop) | No | Limited |
| 🎯 Algorithm Preference | Authenticity / Relatability | Trends / Viral | Visual Aesthetics |
| 🧑🎤 Active Creator Demographic | 18-34 years | 16-30 years | 18-35 years |
This table highlights that while TikTok still leads in sheer user numbers and average creator earnings in South Africa, Kuaishou is rapidly growing and carving out a niche by emphasising authenticity and integrating e-commerce directly into the platform. Its content growth rate is nearly double that of TikTok, signalling rising creator interest. Plus, Kwai Shop’s presence lets creators monetise in ways Instagram and TikTok don’t fully support yet. For creators looking to diversify or tap into new audiences, Kuaishou is definitely worth a look.
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💡 What South African Creators Are Saying About Kuaishou
South African creators on Kuaishou often rave about the platform’s down-to-earth vibe. Unlike the hyper-curated feeds on Instagram or the viral pressure on TikTok, Kuaishou feels more like chatting with mates down the pub — real, raw, and sometimes a bit rough around the edges.
Creators mention how the AI tools help push their videos to the right audiences, especially when coupled with the e-commerce Kwai Shop. This combination means they can build a loyal following and actually sell products without jumping between apps or platforms. It’s a genuine one-stop-shop for content and commerce, which is a breath of fresh air.
However, some do highlight challenges — the platform’s interface and language can be a bit tricky at first, and local support isn’t as robust compared to more established platforms. Plus, creators need to get used to the platform’s unique culture, which prizes authenticity over polish. But overall, the community feels supportive and hungry for diverse voices.
Looking ahead, with Kuaishou’s focus on AI-powered content creation and commerce integration, South African creators are optimistic about tapping into new revenue streams and expanding their reach globally — all while keeping their local flavour intact.
🙋 Frequently Asked Questions
❓ What makes Kuaishou different for South African creators compared to other platforms?
💬 Kuaishou’s algorithm favours authentic, relatable content and supports monetisation through features like Kwai Shop. For South African creators, this means a fresh chance to grow organically, especially with AI-powered tools boosting content reach.
🛠️ Are there risks or challenges South African creators face on Kuaishou?
💬 Definitely. While Kuaishou offers good growth potential, creators often find the platform’s culture and audience preferences quite distinct from TikTok or Instagram. Plus, navigating e-commerce integration and content regulations can be tricky without local support.
🧠 How can UK creators learn from South African experiences on Kuaishou?
💬 UK creators can take note of how South Africans leverage community-building and authentic storytelling to engage audiences. Also, exploring emerging markets like South Africa on Kuaishou opens doors to diverse audiences and new revenue streams.
🧩 Final Thoughts…
Kuaishou is no flash-in-the-pan. It’s steadily growing, especially in places like South Africa where creators crave genuine engagement and new ways to monetise content. The platform’s AI-driven content boosts and e-commerce integration set it apart from the usual suspects, offering a fresh playground for creators ready to experiment beyond TikTok and Instagram.
For UK creators curious about international growth, South Africa’s Kuaishou scene offers valuable lessons: authenticity wins, and diversifying revenue streams is key. Keep an eye on Kuaishou — it might just be the next big opportunity to expand your creative reach.
📚 Further Reading
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