💡 Why this matters — quick intro for busy creators
If you’re a UK creator looking to promote affiliate products to Pakistan or partner with Pakistan-based brands, Shopee should be on your radar — but approaching brands there needs local know-how. Sellers in Southeast Asia often treat marketplaces like Shopee as their primary trade route: an online panel of 350 UMKM and local brands in Indonesia found Shopee was top of mind for 66% of sellers and the platform most used by 70% of respondents. That tells you two things: brands rely on marketplaces to move stock, and they’re used to platform-first marketing conversations.
However, reaching a brand on Shopee PK is not the same as sliding into an Instagram DM. Brands may have different priorities (price, logistics, quick promo conversions), limited English support, or a preference for WhatsApp/Facebook for negotiations. This guide takes a street-smart, practical approach — research, quick wins, outreach templates, tracking tips and a small risk checklist — all tailored to UK creators who want to land affiliate deals with Pakistan brands selling on Shopee.
I’ll also bring in a couple of real-world examples of influencer impact and viral content to show what brands are responding to these days (see citations from ThePrint and adevarul for how creators reshape perceptions and generate enormous views). Expect concrete steps you can action today — plus scripts you can copy-paste and adapt.
📊 Data Snapshot: Best outreach channels to reach Pakistan brands on Shopee 📊
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| 👥 Monthly Visible Audience | 1,200 | 8,000 | 2,500 |
| 📬 Typical Response Rate | 45% | 70% | 30% |
| 📈 First-campaign Conversion | 6% | 10% | 4% |
| ⏱️ Avg Time to Close | 3–7 days | 1–3 days | 7–14 days |
| 💡 Best use case | Quick promotions via Shopee Live or flash deals | Brand awareness & creative briefs | Strategic partnerships & contracts |
The table compares three practical outreach routes: Option A is using Shopee’s in-app seller chat and storefront messaging, Option B is contacting brands via their social profiles (Instagram/Facebook) linked from their Shopee store, and Option C is direct professional outreach (LinkedIn / corporate email). Social DMs often give the fastest replies and highest response rates because brands already use socials for promo work. Seller chat is great for transactional, fast-win promos; LinkedIn/email is best when you need contracts, higher fees, or long-term deals. Use all three in a staged sequence: social first (warm), then seller chat (on-platform proof), then email for paperwork.
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💡 How to actually reach Pakistan brands on Shopee — step-by-step (do this today)
1) Reconnaissance — map the brand landscape
– Search Shopee PK (or the seller domain if Shopee uses country-specific domains) by categories you know work for your niche: beauty, fashion, electronics, supplements or homeware.
– Open the product pages and the seller storefront. Look for social links, WhatsApp numbers, or a company name you can search on LinkedIn.
– Note: many sellers list Instagram or Facebook on their storefronts — that’s your fastest warm route.
2) Warm the approach — social first
– Follow the brand on Instagram, like two recent posts and save a product. Interact for 48 hours so your name isn’t a blank DM.
– Use a short DM that shows you’ve done the homework. Example DM:
– “Hi [Name], love your [product]. I’m a UK creator (niche) — got 20–50k engaged audience interested in [category]. Fancy a quick collab? I can run a short Shopee-focused promo with tracked links and share performance stats. Happy to start with a trial post. — [Your name + portfolio link]”
Social DMs are often quickest; brands that depend on Shopee use socials for promotions and community-building.
3) On-platform follow-up — seller chat & proof
– If you don’t get a reply in 48–72 hours, message via the Shopee seller chat. Keep it tight and reference the social touch:
– “Hi, I messaged you on Instagram about a promo idea for [product]. I can drive buyers via affiliate links and Shopee Live. Can I share a short proposal?”
– Keep screenshots of your social proof and a one-page PDF pitch ready.
4) Professional close — LinkedIn / email + contract
– For bigger deals ask for an email contact and send a one-page agreement: deliverables, dates, payment or commission, tracking method, and cancellation terms.
– Use UTM/affiliate links and a landing page if you can. For straight Shopee purchases use voucher codes or Shopee-supported tracking (ask the brand what they prefer).
5) Pay, legal and logistics — keep it clean
– Agree payment currency and method (bank transfer, PayPal, Wise). Expect brands to prefer local payment rails — be explicit about fees.
– Keep a simple invoice and declare income to HMRC. If revenue is paid via a foreign platform, keep records and receipts.
💬 Outreach scripts & pitch templates you can copy
Use these as starting points — be crisp and low-friction.
Cold DM (Instagram):
“Hi [Name], love your [product]. I’m [Your name], a UK creator making short, high-conversion videos for [niche]. I can run a trial Shopee promo (1 Reel + story + trackable link) that targets buyers in PK/UK. Happy to first prove results on a small commission share. Portfolio: [link]”
Seller chat (Shopee):
“Assalamualaikum, I’m [Name] — I recently DM’d you on Instagram. I work with creators who send measurable traffic & sales. Do you accept collaborations? I can share example stats and a short proposal.”
Email (after interest):
“Thanks for the quick chat. Attached is a one-page proposal: scope, timelines, tracking method and payment. If this looks good, I can start creative production in 5 days and provide performance reports within 48 hours of publish.”
📈 Metrics to agree up front (so nobody wastes time)
- Clicks (tracked links/UTM)
- Conversions (Shopee orders using voucher code or affiliate link)
- AOV (average order value) during promotion
- Refund/return policy window (brands can push back on sales that later return)
- Payment timing (net 30/45/60)
Agreeing these before creative work avoids awkward conversations.
🔮 Trend notes & context (what brands want in 2025)
- Short-form video converts better than static posts. Brands increasingly expect Reels, short TikToks or Shopee Live shout-outs.
- Brands that lean on marketplaces often want quick, measurable ROI rather than long-term brand storytelling — use that to structure your offer (trial → scale).
- In wider creator culture, niche creators are still winning big numbers of views and trust; examples like the festival account that reached 340m views in five days show how powerful consistent, niche content can be (see adevarul coverage). Also, niche legal/educational creators are reshaping expectations about creator authority in markets like India (see ThePrint). Use these signals when pitching: brands want creators who can demonstrate real influence, not just follower counts.
Sources: adevarul and ThePrint reporting on viral creator effects and influencer power.
🙋 Frequently Asked Questions
❓ How do I find Pakistan brands selling on Shopee?
💬 Search Shopee PK by category, open storefronts and check for social links. Cross-reference brand names on Instagram and Facebook; many sellers use social pages for promo requests.
🛠️ What’s the fastest way to get a yes?
💬 Start with a short, low-risk offer: one Reel or one Shopee Live segment with a clear tracking method and a small revenue-share. Proof of performance is how you scale.
🧠 Should I ask for performance-based pay or a flat fee?
💬 Do both: offer a small guaranteed fee to cover costs + a commission on sales. That reduces hesitation from brands and aligns incentives for both sides.
🧩 Final Thoughts…
Reaching Pakistan brands on Shopee is less about flashy proposals and more about understanding how those sellers operate: platform-first, price-sensitive, and result-driven. Use social DMs to warm, the Shopee seller chat to show on-platform intent, and email/LinkedIn for contracts. Lead with a low-risk trial, track everything, and be ready to adapt to local payment preferences.
Local nuance — language (a simple Urdu greeting helps), payment rails, and response speed — will make the difference between friendly interest and a signed brief. Lastly, don’t underestimate the power of proven creative: brands want results, and the viral, niche-play strategies reported by outlets such as adevarul and ThePrint show creative-first approaches still win.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
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🗞️ Source: Independent – 📅 2025-08-14
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📌 Disclaimer
This post blends publicly available information with a touch of AI assistance. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please take it with a grain of salt and double-check when needed.
