UK Creators: Land Colombia Brands on SoundCloud

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
He’s passionate about building a truly global creator network — one where UK-based influencers and brands can collaborate seamlessly across borders and platforms.
Always learning and experimenting with AI, SEO and VPNs, he's on a mission to connect cultures and help British creators grow internationally — from the UK to the world.

💡 Why UK creators should bother reaching Colombia brands

If you make game streams in the UK and you’ve been chasing fresh sponsors, Colombia is not an exotic detour — it’s a practical next step. Colombian brands are increasingly chasing attention inside interactive entertainment (where audiences are glued, engaged and actually listening), and that means opportunities for savvy creators who can pair gaming content with audio-first activations on platforms like SoundCloud.

You’ve probably seen the messy side of creator monetisation: people using OnlyFans or GoFundMe to patch income holes (the reference material shows Colombian creators using platforms like OnlyFans at around $6/month or GoFundMe to cover legal and personal costs). That same DIY spirit means brands are more open to grassroots activations — if you pitch properly. Brands that operate in Colombia (from lifestyle labels to gaming peripherals and local food/drink brands) often prefer partnerships that feel authentic and measurable — and SoundCloud’s creator-friendly nature can be a good match if you know how to approach them.

This guide gives you a street-smart, UK-flavoured playbook: how to find Colombian brands, build an outreach that lands, design a sponsored SoundCloud streaming concept for your game content, and measure what matters so both sides feel it was worth the money.

📊 Data Snapshot Table Title

This snapshot shows why SoundCloud often wins for grassroots, audio-led brand activations tied to gaming streams: it’s creator-friendly, discovery-friendly within niche scenes (including Latin American indie music), and flexible for bespoke brand mixes. Spotify and Mixcloud each have pros — bigger reach or DJ-focused audiences — but SoundCloud’s lower policy friction and open discovery make it a pragmatic place to pitch Colombia-based brands that want genuine affinity rather than broad but shallow impressions.

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💡 How to find Colombian brands that actually sponsor gaming content

1) Start with intent > size. Big Colombian conglomerates might run regional TV ads, but smaller lifestyle brands, local gaming retailers, energy drinks, craft beer labels and even fashion labels are more likely to test influencer activations. Use these signals:
– Check SoundCloud: which Colombian labels or artists have active profiles and public playlists? Those label handles often link to brand pages.
– Instagram & Facebook ads library: spot local creatives promoting events or launches — brands running digital ads are more open to paid social or creator tie-ins.
– Local ecommerce marketplaces: brands with storefronts are actively selling and testing partnerships.

2) Use social listening and manual stalking (the good kind). Search Spanish keywords around gaming and music + Colombia. Look for “promo”, “patrocinado”, “colaboración” and brand mentions in gaming Discords or Telegram channels.

3) Prioritise categories that align with gaming: peripherals, beverages, streetwear, telecoms (mobile gaming), streaming hardware, and local snack brands. These categories are historically pragmatic sponsors — they value visibility and are used to ROI conversations.

Example from the reference material: some Colombians are turning to platforms like OnlyFans and GoFundMe for income or fundraising — that grassroots monetisation trend indicates both creators and smaller brands are experimenting with direct monetisation and micro-paid content. That mindset makes them easier to approach with a low-risk pilot.

💡 Outreach blueprint — a UK-style pitch that lands

Use this 4-step outreach template. Keep it short, bilingual (English + a line in Spanish), and measurable.

Subject: Quick collab idea — 2-hour SoundCloud mix + live game stream (Colombia reach)

Email body:
– Line 1: One-sentence hook — what you do and your UK audience (eg. “I stream APEX/Indie games to 3K weekly UK viewers and run audio-led mixes to keep chat engaged”).
– Line 2: The Colombia angle — why the brand: (eg. “I noticed your recent launch of X in Bogotá and think a custom mix + on-stream read would land with both gamers and music fans.”)
– Line 3: Concrete offer — deliverables and KPIs: (eg. “I’ll create a 30–45 minute branded SoundCloud mix, host a 2-hour sponsored Twitch/YouTube stream at prime time, include 2 voiced ad reads + trackable promo code/link.”)
– Line 4: Social proof — short metrics + a link to your best SoundCloud mix and one past sponsor case study (or screenshot).
– Line 5: Call to action — propose 15 minutes to discuss budgets and local activation.

Always attach a 1-page PDF one-sheeter in Spanish (machine translation is OK but get a native or pro editor if budget allows). Colombians often appreciate a polished Spanish option — it signals respect and intent.

📢 Pitch mechanics: pricing, rights and reporting

• Pricing: For small Colombian brands, offer a pilot rate — e.g., a fixed fee for mix + stream + 3 social posts. Keep an upsell for UGC (short music snippets for Reels/TikTok).
• Rights: Clarify music rights. If your mix includes third-party tracks, get brand sign-off and avoid claiming exclusive rights to the songs — sell the creative idea, not the master recordings.
• Payments: Offer PayPal, Wise or Stripe invoices. Colombian brands may prefer local payment processors or bank transfers — be ready to invoice via an agency or use an escrow platform if needed.
• Reporting: Provide simple, useful metrics: SoundCloud plays, stream peak concurrent viewers, watch time, CTR on promo links, and redemption rate on promo codes. ROI is often measured by coupon redemptions or landing page conversions.

📊 Practical creative ideas that work on SoundCloud + game streams

• Branded Mix + Live Queue: Record a bespoke 30–45 minute branded mix (soundtrack for the game) and premiere it on SoundCloud at the start of your stream. Include a short brand-produced ad spot inside the mix.
• “Game + DJ” Co-promo: Team up with a Colombian DJ or SoundCloud artist — cross-post on both profiles, boosting local reach and authenticity.
• Geo-targeted contest: Use a promo code only active in Colombia or targeted to Spanish speakers; collaborate with brand for prizes to drive local engagement.
• Behind-the-scenes mini-podcast: 10–15 minute chat about the game, sound design and the brand’s role — drop as an episodic series on SoundCloud and promote through your stream.

These formats respond to the shift toward interactive entertainment advertising: brands want attention where audiences are “most passionate and attentive” — your live streams plus on-platform audio work well for that, but be ready to prove it with straightforward metrics.

🙋 Frequently Asked Questions

❓ How do I approach a Colombian brand that doesn’t speak English?

💬 Use a short pitch in Spanish alongside English. Start with a Spanish greeting, a one-line Spanish summary of the deal and then attach your English one-pager. If unsure, use a native speaker or pro translator for the first outreach — it shows effort and improves reply rates.

🛠️ Can I monetise a SoundCloud mix if it contains copyrighted music?

💬 Yes, but tread carefully. For branded mixes, get brand sign-off and avoid claiming distribution rights on tracks you don’t own. If the brand wants exclusivity, negotiate licensing or use royalty-free tracks and Colombian indie artists to keep it simple.

🧠 What metrics will convince a Colombian marketer this is worth paying for?

💬 Focus on direct business outcomes: promo code redemptions, landing page conversions, click-throughs, and watch time. Pair those with engagement signals (chat activity, saves on SoundCloud) to show the campaign drove both attention and action.

🧩 Final Thoughts…

Cross-border sponsorships with Colombia are not a weird hustle — they’re a sensible growth route for UK creators willing to do a little extra legwork. SoundCloud gives you a creative playground: custom mixes, artist collabs and audio-first storytelling that pairs well with live gaming streams.

Be local in approach (Spanish effort), be concrete in KPIs, and keep the first project simple and measurable. If you nail the pilot, you’ll be in a great position to scale: brands love repeatable activations that translate into sales or sign-ups.

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📌 Disclaimer

This post blends publicly available information (including provided reference material about creators using platforms like OnlyFans and GoFundMe) with practical industry experience and a touch of AI assistance. It’s meant for sharing and discussion only — not legal or financial advice. Double-check payments, taxes and contracts with a pro when you’re negotiating cross-border deals.