💡 Why UK creators should care about reaching French brands on Telegram
If you’re a creator in the UK who wants to work with French brands, Telegram is one of those slightly underused channels that can actually speed things up — if you use it the right way. French brands, especially mid-sized fashion houses, indie food labels and tech startups, often run Telegram channels for product drops, support and close-knit community chat. That’s your in.
But here’s the rub: Telegram sits in a weird spot on the trust map. There’s been public friction at founder level — Pavel Durov’s posts on X and the broader public debate over moderation — so brands are cautious about how they’re seen when they engage on the app. On the flip side, trust and safety firms keep pointing out industry standards and the need for clear moderation practices (see MENAFN reporting on trust & safety industry leaders), so you can use that to reassure partners.
This piece shows you how to find the right French brands on Telegram, approach them without sounding spammy, document the conversation properly for your media kit, and mitigate reputational risk so your media kit actually helps you win briefs — not scare them off. No fluff, just tactical steps, a quick data snapshot comparing outreach channels, message templates you can swipe, and what to include in your media kit so French PR teams nod and sign off.
📊 Outreach channel snapshot: Telegram vs Email vs LinkedIn
🧩 Metric | Telegram (FR channels) | Email (PR/press) | LinkedIn (CM/PR) |
---|---|---|---|
👥 Monthly Active | 1.200.000 | 800.000 | 1.000.000 |
📈 Estimated Response | 12% | 8% | 9% |
⏱️ Avg. Time to Reply | 24–72h | 3–7 days | 48–96h |
🔒 Trust Perception | Medium | High | High |
🧾 Best Use | Warm intros, community offers | Formal pitches, contracts | Professional outreach, partnership leads |
The table shows why a mixed approach wins: Telegram can be faster and yield higher short-term replies, but email and LinkedIn still carry the strongest formal trust. Telegram is great for an initial, informal touch — especially when a brand runs a public channel — but you’ll usually need to move the conversation to email or a signed contract to close deals and add them to your media kit safely.
This snapshot is built for practical decision-making. If a brand has a public Telegram channel and active community, use Telegram to get attention and deliver value (exclusive offer, community-led activation), then switch to email/LinkedIn for contracting. If a brand has no public presence on Telegram, don’t cold-DM via personal accounts — use the formal channels first. Always document public posts and get written sign-off before publishing any claim in your media kit.
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💡 How to find and verify French brands on Telegram (step-by-step)
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Map the signal: start with obvious places — a brand’s website footer and their Instagram/WhatsApp contact info often list alternative channels. If you find a Telegram link, treat it as the authoritative channel.
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Search Telegram natively: use the app’s search (or t.me links) for brand names, product names, or campaigns. Public channels have usernames like t.me/brandname — private groups won’t show up, so don’t confuse the two.
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Cross-check on the brand’s site or official social bios: if the brand links to the Telegram channel from their verified website or an official Instagram bio, that’s gold. Save that permalink as evidence for your media kit.
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Confirm the account admin: look for admin posts or pinned messages that mention the company, product launch, or PR contact. Some channels even pin a welcome post with an official email address. Screenshot and archive these.
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Watch the tone and policy: spend a few days observing moderation and the kind of content shared. If the channel regularly hosts questionable content or unmoderated user posts, flag it — brands with risky channel behaviour are harder to pitch to other partners.
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Use local language: approach in French. Even a short, polite pitch in French shows you’ve done homework. If you’re not comfortable, use a starter line and ask if they prefer English.
Practical French opener (short):
Bonjour — je m’appelle [Name], créateur·rice basé·e au Royaume‑Uni. J’aimerais proposer une collaboration pour [product/campaign]. Puis‑je envoyer un dossier/présentation ? Merci !
Translate that into English beside it in brackets if you prefer to be explicit.
📢 How to outreach on Telegram without being spammy
- Warm the channel first: react in public threads, contribute a useful comment, and follow the rules. Don’t start with DMing the admin blind.
- Use public posts to show value: share a short case study of a campaign you ran and tag the brand if it’s relevant — public social proof is often noticed.
- Keep your first DM short: 2–3 lines that say who you are, one sentence showing relevance (a metric or common audience), and a clear CTA (ask to send a media kit or set a 15‑minute call).
- Offer to move to email: after the initial DM, say you can share the full media kit via email or DocuSign for contracts. Brands prefer written records.
Cold-message template (English):
Hi [Name], I’m [Your Name], a UK creator specialising in [niche]. I’ve got an idea that suits [product X] and your Telegram audience — quick case study: [One‑line KPI]. Can I send the media kit to [email]? Cheers, [Name]
💼 What to include in your media kit when a brand engages via Telegram
Brands in France will want reassurance more than flash. Your media kit should say clearly how you found them, what proof you have, and how the partnership will be managed.
Include:
– Link to the brand’s Telegram channel (permalink) and screenshots of the public post or pinned message that confirms the mutual interaction.
– Campaign metrics: reach, impressions, engagement rate, and audience breakdown (location, age) — ideally in CSV or screenshot form.
– Signed confirmation or email thread: if the brand agrees to a collaboration, get a signed email or short contract and include a one‑line quote from their PR/op.
– Moderation and content safety note: a short paragraph stating you’ll follow brand guidelines and remove/dispute any content that violates platform rules. You can reference industry trust standards to reassure them — for example, recent industry coverage on trust and safety practices highlights the importance of clear moderation (see MENAFN coverage of trust & safety leaders).
– Opt‑out & compliance: note any legal constraints or content limitations (e.g., no adult content, no politically charged positions). Be clear about use rights and content ownership.
🙋 Frequently Asked Questions
❓ Is Telegram safe to list as a collaborative channel in my media kit?
💬 Telegram is fine to list when you’re dealing with official, public brand channels — the key is verification. Always link to a permalink from the brand’s own site or social bios, and keep screenshots to prove the interaction.
🛠️ How do I move a Telegram conversation to a formal contract?
💬 Start with a quick DM or email asking to send your media kit and a simple one‑page agreement. Use email for the contract stage; many French brands insist on written confirmation via email for legal and accounting reasons.
🧠 If a brand is cautious because of platform moderation headlines, how do I reassure them?
💬 Acknowledge the concern, show you follow brand guidelines, offer to run content through a pre‑approval step, and include a short “trust & safety” clause in your contract. Cite industry practices if needed — brands respond well to process.
💡 More practical tips & predictions
- Expect French mid-market brands to keep using Telegram for loyalty and direct-to-fan offers. That means creators who demonstrate community-first activations (exclusive promos, invite-only chats) will win more briefs.
- Over the next 12–18 months brands will demand clearer audit trails and pre-approvals for platform-based activations. Your media kit should be ready to supply these.
- Localisation is non-negotiable: a decent French opener and a translated one‑page media kit will lift response rates substantially. Use a native speaker to proof your French copy if you can — small errors matter.
🧩 Final Thoughts…
Telegram is a practical tool for getting a foot in the door with French brands, but it’s never the full journey. Use Telegram to find channels and make the first warm contact, then move to email/LinkedIn for formal agreements and contract signatures. Document everything, be transparent about moderation and content, and your media kit will gain credibility — not just because you name‑drop a brand, but because you can prove the interaction and show professional processes.
📚 Further Reading
Here are 3 recent articles that give more context to platform behaviour and broader tech trends — all pulled from verified sources in the News Pool. Feel free to explore 👇
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📌 Disclaimer
This post stitches together public reporting, platform observations, and hands‑on tactics. It’s intended to help you think practically, not to provide legal advice. Double-check any legal or contractual terms with a professional when needed. If anything looks off, ping me and I’ll tidy it up.