Looking to crack the China market with Tencent Video influencers in 2025? If you’re a UK-based advertiser or creator, knowing the top China Tencent Video influencers and their fanbase is pure gold. This isn’t just some random list — it’s the real deal, grounded in what’s buzzing as of May 2025. Let’s unpack the latest China Tencent Video influencer ranking, their fans, and how you in the UK can ride this wave smartly.
📊 Tencent Video in China and Why UK Marketers Should Care
Tencent Video is China’s streaming heavyweight, boasting a user base that dwarfs many Western platforms. It’s a hotspot for influencers—think mega creators who not only entertain but seriously move the needle for brands. For UK advertisers, Tencent Video is a goldmine for tapping into China’s 1.4 billion strong audience.
But here’s the catch: China’s social media ecosystem is its own beast. Unlike TikTok or Instagram, Tencent Video is tightly integrated with Tencent’s ecosystem, including WeChat and QQ. This makes influencer marketing on Tencent Video both powerful and complex.
For UK brands, especially those in fashion, beauty, or tech, understanding the Tencent Video influencer ranking and fan dynamics is key. It helps you pick the right partners and tailor your campaigns to a market that plays by different rules.
💡 Top Tencent Video Influencers in China 2025: Who’s Leading the Pack
As of May 2025, the Tencent Video influencer ranking shows a mix of celebrities, lifestyle vloggers, and niche content creators crushing it in fan engagement. Here’s a quick snapshot:
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Li Ziqi – Known globally for her serene rural lifestyle videos, she’s got millions of die-hard fans. Her Tencent Video presence is a masterclass in blending tradition with modern content.
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Austin Li (Lipstick King) – The guy who turned live-streaming beauty sales into a national sport. His fanbase is massive, and UK beauty brands should definitely note his influence.
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Papi Jiang – Comedy meets social commentary, Papi’s content resonates with young urban professionals, a demographic UK brands often want to reach.
These influencers have fans ranging from tens of millions to over a hundred million, but the real value lies in their engagement rates and the type of content they push.
📢 How UK Advertisers Can Leverage Tencent Video Influencer Ranking and Fans
The UK market is no stranger to influencer marketing, but China’s Tencent Video requires a tailored approach:
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Local Currency and Payment Methods
Payment in RMB (Renminbi) is the standard, so UK advertisers need to work with payment platforms that support cross-border RMB transactions. Services like Alipay and WeChat Pay dominate here, unlike the GBP-based PayPal or Stripe setups common in the UK. -
Compliance and Cultural Nuance
China’s advertising laws and content regulations are strict. UK brands must ensure content aligns with local rules — no political sensitive topics, clear disclosures, and respecting cultural values. -
Campaign Structure
Tencent Video influencers often integrate product placements within their content or run live streams. Unlike the UK’s Instagram posts or YouTube vids, live commerce is king here. UK advertisers should consider partnerships with influencers who excel at live selling. -
Partnering with Local Agencies
Agencies like Dragon Trail or ParkLU specialise in bridging UK brands to China’s influencer scene. They help navigate everything from influencer vetting to campaign execution on Tencent Video.
📊 Fan Demographics and Behaviour on Tencent Video
Tencent Video fans tend to skew younger (18-34), urban, and tech-savvy. They’re hungry for authentic content — think storytelling, tutorials, and behind-the-scenes vids. Fans engage heavily in live chats and virtual gifting during streams, which is a revenue stream influencers love.
For UK advertisers, understanding that fans here prefer immersive content means you can’t just slap a product in a video and call it a day. The influencer’s personality and storytelling are crucial.
❗ Legal and Cultural Tips for UK Advertisers
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Data Privacy: China’s Personal Information Protection Law (PIPL) is strict. UK brands must ensure data collection and use comply when working with Tencent Video influencers.
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Advertising Standards: Avoid exaggerated claims or anything that could be seen as misleading. Chinese consumers are savvy and value trustworthiness.
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Language: Mandarin is the lingua franca. UK brands should invest in high-quality localisation, not just translation.
### People Also Ask
Who are the top influencers on Tencent Video in China for 2025?
As of May 2025, influencers like Li Ziqi, Austin Li, and Papi Jiang top the Tencent Video influencer ranking, boasting tens of millions of fans and high engagement rates.
How can UK brands pay Tencent Video influencers?
Payments typically go through Chinese platforms like Alipay or WeChat Pay using RMB. UK advertisers often work with local agencies to handle cross-border payments smoothly.
What types of content perform best on Tencent Video?
Authentic storytelling, live commerce, lifestyle vlogs, and educational or tutorial content dominate on Tencent Video, with fans favouring interactive live streams.
💡 Practical Steps for UK Creators and Advertisers Eyeing Tencent Video
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Research Your Influencer’s Fanbase
Don’t just chase follower counts. Check engagement, fan demographics, and content style on Tencent Video. -
Localise Content Creatively
Hire Mandarin-speaking content creators or translators who get cultural nuances. -
Test Small, Scale Fast
Start with pilot campaigns on Tencent Video, measuring ROI before a full roll-out. -
Leverage BaoLiba’s Global Platform
BaoLiba offers direct access to China’s influencer market, with data-driven insights to pick the right Tencent Video stars.
📢 Wrapping Up: Why 2025 is the Year to Go Big on Tencent Video
Tencent Video influencer marketing in China is booming, and the 2025 ranking reveals who’s really moving the market. UK brands and creators that crack this nut early will dominate China’s digital shelves. From understanding fan behaviour to mastering payment flows, the learning curve is steep but rewarding.
BaoLiba will keep updating on United Kingdom influencer marketing trends, so stay tuned and keep your marketing game sharp. Let’s make 2025 the year UK meets China influencer marketing head-on.
