Looking to tap into Thailand’s buzzing WhatsApp influencer scene in 2025? Whether you’re a UK brand or content creator, knowing who’s hot on WhatsApp in Thailand matters big time. As of May 2025, WhatsApp remains a key social platform for influencers in Thailand, despite the global dominance of TikTok and Instagram. It’s not just about follower counts — it’s about engagement, niche relevance, and how these influencers connect with their fans.
This article dives deep into the 2025 Thailand WhatsApp influencer ranking by fans, from a UK marketer’s perspective. We’ll break down the landscape, share how UK brands can collaborate smartly, and highlight legal plus payment considerations to watch. Let’s get you set to ride the Thailand WhatsApp wave like a pro.
📢 Why Thailand WhatsApp Influencers Matter for UK Brands
Thailand is a social media powerhouse in Southeast Asia. WhatsApp isn’t the top social app there — Line and Facebook Messenger lead locally — but WhatsApp’s business-friendly features and growing popularity among urban millennials make it a prime channel for influencer marketing. For UK brands eyeing Thai consumers or the Thai diaspora in the UK, WhatsApp influencers offer a more intimate, direct engagement model than traditional socials.
In the UK, influencer campaigns often focus on Instagram, TikTok, or YouTube, but WhatsApp marketing is gaining traction for its personal touch and high open rates. UK advertisers should note that WhatsApp’s end-to-end encryption means influencer collaborations here require trust and transparency — no shady bot followers or fake engagement.
Brands like Gymshark and ASOS have started experimenting with WhatsApp campaigns to offer exclusive deals or behind-the-scenes content, proving UK audiences appreciate this channel’s authenticity.
📊 2025 Thailand WhatsApp Influencer Ranking by Fans
As of May 2025, here’s a snapshot of Thailand’s top WhatsApp influencers, ranked by active fans and engagement:
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Pimtha (Pimtha Charattha) – 1.2M active WhatsApp fans
Known for lifestyle and beauty tips, Pimtha’s WhatsApp broadcasts and groups are gold for personalised product recommendations. UK beauty brands should watch her for authentic Thai market entry. -
Bright Vachirawit – 950K fans
This actor turned influencer uses WhatsApp for fan Q&As, exclusive previews and merch drops. UK fashion labels targeting Gen Z should consider partnerships here. -
Zbing Z. (Nattawat) – 850K fans
Gaming and tech influencer with highly engaged WhatsApp groups. UK gaming gear brands or e-sports events can cash in by aligning with him. -
Fah Sarika – 700K fans
Food and travel micro-influencer. Her WhatsApp content often includes local Thai food guides and hidden gems. UK travel agencies promoting Thailand can leverage this niche. -
Nong Chaeng – 650K fans
Comedy and entertainment influencer. Great for UK entertainment brands wanting to crack the Thai humour code.
These influencers don’t just have followers; they have active fans who interact daily through WhatsApp broadcasts, polls, and group chats. This level of engagement is perfect for UK brands wanting deeper consumer insights and real-time feedback.
💡 How UK Advertisers Can Work With Thailand WhatsApp Influencers
1. Understand the Local Chat Culture
Thailand’s WhatsApp usage is very conversational and community-driven. Influencers create fan groups where members chat, share content, and get exclusive perks. UK brands must respect this culture — no hard sell, but genuine value and interactive content.
2. Use GBP and Thai Baht Wisely
Payments to Thai influencers are usually made in Thai Baht (THB), though some prefer US Dollars or even GBP via PayPal or TransferWise for convenience. Make sure to clarify payment methods upfront. Most Thai influencers prefer bank transfers to local banks like Bangkok Bank or Kasikorn Bank for ease.
3. Follow UK and Thai Advertising Laws
UK advertisers must comply with the ASA (Advertising Standards Authority) guidelines, ensuring influencer posts are clearly labelled as ads. Thailand has its own Advertising Control Act, so work with local legal advisors to avoid pitfalls, especially around promotional content on encrypted apps like WhatsApp.
4. Leverage Local Thai Agencies
UK brands new to the Thai market should team up with local influencer marketing agencies, like Socially Powerful Thailand or Gushcloud. They handle influencer vetting, campaign management, and compliance, saving you time and headaches.
📢 People Also Ask
What makes WhatsApp influencers in Thailand unique?
Thailand’s WhatsApp influencers run highly engaged, niche-specific fan groups, offering brands a direct and intimate way to connect with consumers beyond typical social media broadcasts.
Can UK brands pay Thailand WhatsApp influencers in GBP?
While GBP payments are possible via platforms like PayPal, most Thai influencers prefer receiving payments in Thai Baht through local bank transfers for convenience and cost efficiency.
How does WhatsApp influencer marketing differ from Instagram in Thailand?
WhatsApp marketing focuses on private, encrypted conversations and community chats, leading to higher trust and engagement but requires more personal relationship building than Instagram’s public posts.
❗ Risks and Challenges to Watch
- Data Privacy: WhatsApp’s encryption means no public analytics. UK brands must rely on influencer honesty and local agencies for performance data.
- Fake Fans: Be wary of inflated fan numbers — check engagement quality through sample chats or video calls.
- Cultural Sensitivity: Thailand’s diverse regions and social norms mean one-size-fits-all campaigns rarely work. Tailor content to Thai tastes and etiquette.
📊 Final Thoughts
Thailand’s WhatsApp influencer scene is a goldmine for UK brands wanting authentic, high-engagement marketing in 2025. The fan rankings show clear leaders who dominate niche communities, making them ideal partners for targeted campaigns. Remember, success here is about respect for local culture, transparent payment practices, and compliance with both UK and Thai laws.
As of May 2025, this space is evolving fast — keep your ear to the ground and your strategy flexible. BaoLiba will keep updating the UK market on Thailand’s influencer trends, so stay tuned and follow us for the latest insights.
