Looking to crack the Spain Pinterest influencer scene in 2025? Whether you’re a UK brand hunting for fresh eyeballs or a content creator wanting to scale cross-border, knowing who’s topping the Spain Pinterest influencer ranking by fans is your secret weapon. Spain’s Pinterest game is booming, and with over 20 million users, it’s a goldmine if you know how to play it right.
As of May 2025, we’re seeing Spanish influencers pulling insane engagement on Pinterest, making the platform a must-watch for anyone in the UK’s marketing and influencer game. Let’s break down the landscape, who’s hot, and how you can tap into Spain’s Pinterest market like a pro.
📊 Spain Pinterest Influencer Ranking by Fans in 2025
Spain’s Pinterest influencer scene is vibrant but very niche-driven. Unlike Instagram or TikTok, Pinterest thrives on evergreen content—think DIY, home decor, fashion mood boards, and recipes. The top Spanish influencers here are not just pretty faces; they’re content machines with loyal followings.
Here’s a quick snapshot of the top players dominating Spain’s Pinterest in 2025 by fans:
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Patricia Garcia (@patriciagarciapins) – 1.2M fans
Queen of home styling and sustainable living, Patricia’s boards are a go-to for eco-conscious UK brands looking to connect with Spanish audiences. -
Carlos Martín (@carlosmartindiy) – 950K fans
His DIY hacks and craft tutorials have a cult following. Perfect for UK tools or craft brands wanting authentic endorsements. -
Lucía Fernández (@luciadecorideas) – 870K fans
Lucía nails minimalist and modern interior designs, a huge trend in Spain and the UK alike. -
Sofia Ramos (@sofiaramosfoodie) – 800K fans
Foodie influencer with a twist—she fuses Spanish and Mediterranean cuisine, ideal for UK food brands expanding into Southern Europe.
These numbers are constantly evolving, but the fanbase size tells you who’s trusted and who can move the needle for your campaigns.
📢 Pinterest Marketing Trends in Spain for UK Advertisers
In May 2025, UK marketers are waking up to Spain’s Pinterest potential. Unlike the UK where TikTok and Instagram dominate influencer spends, Spain’s Pinterest audience is hungry for inspiration and practical content. It’s not just about flash; it’s about utility and style.
Why UK brands should care:
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Cross-border appeal: Spanish Pinterest users love UK brands with a sustainable or design edge—think brands like John Lewis or Made.com, which can localise content effectively.
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Payment preferences: Spanish users favour card payments and PayPal, which aligns well with UK ecommerce platforms. Make sure your campaign integrates smooth checkout options.
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Cultural alignment: Spain’s Pinterest content leans heavily into lifestyle, family, and tradition. UK advertisers need to ditch the hard sell and craft stories that resonate emotionally.
💡 How UK Creators Can Collaborate with Spain Pinterest Influencers
If you’re a UK creator or brand manager, teaming up with Spanish Pinterest influencers can fast-track your reach in this market.
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Choose micro and macro influencers: The top dogs have millions of fans, but don’t overlook micro-influencers with 50K-200K fans. Their engagement is often higher and more authentic.
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Localise content: Work with influencers to create pins that speak Spanish and reflect local trends—seasonal recipes, festivals, or home projects.
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Leverage Pinterest Shopping: Spain is adopting Pinterest’s shopping features quickly. Creators who tag products directly in pins are seeing better conversion rates.
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Use GBP smartly: When paying influencers, consider currency fluctuations and use platforms like Wise or Revolut for low-fee transfers. Transparency in payments is key to building trust.
📊 People Also Ask
Who are the top Spanish Pinterest influencers in 2025?
As of May 2025, Patricia Garcia, Carlos Martín, Lucía Fernández, and Sofia Ramos lead Spain’s Pinterest influencer ranking by fans, each with a strong niche in lifestyle, DIY, home decor, and food.
How can UK brands work with Spain Pinterest influencers?
Start by understanding the local culture, collaborate on content in Spanish, and utilise Pinterest’s shopping features. Pay attention to payment methods and choose influencers whose audience aligns with your brand.
What makes Pinterest influencers in Spain different from the UK?
Spanish Pinterest influencers focus more on evergreen lifestyle content with an emotional touch, whereas UK influencers often push trendier, fast-consumption content on TikTok or Instagram.
❗ Legal and Cultural Tips for UK Marketers
Remember, Spain’s advertising laws require clear disclosure of sponsored content, just like the UK’s ASA guidelines. Influencers must tag partnerships transparently, or you risk fines and audience backlash.
Culturally, Spain values trust and authenticity highly. UK brands should avoid aggressive sales pitches and instead weave narratives that align with Spanish family values and lifestyle aspirations.
📢 Final Thoughts
The 2025 Spain Pinterest influencer ranking by fans reveals a lucrative yet nuanced market for UK advertisers and creators. With the right localised strategy, payment setup, and influencer partnerships, you can tap into a passionate Spanish community hungry for inspiration.
BaoLiba will keep updating the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and follow us for real-deal insights to grow your global influencer game.
