Looking to tap into Chile’s Snapchat scene in 2025? Whether you’re a UK brand aiming to expand your influencer marketing portfolio or a creator scouting new markets, understanding the Chile Snapchat influencer ranking and their fanbase is pure gold. Snapchat might not be the first platform Brits think of for influencer marketing — Instagram and TikTok usually grab the limelight — but Chile’s youth are vibing hard with Snapchat, making it a hotbed for authentic engagement.
As of May 2025, Chile’s Snapchat influencers are not just posting snaps; they’re building tight-knit communities and sparking trends that ripple far beyond Latin America. This piece dives into the top Snapchat influencers in Chile, their fan dynamics, and how UK advertisers and influencers can crack this market with localised strategies.
📊 Why Chile Snapchat Influencers Matter to UK Advertisers
Snapchat’s unique ephemeral content style and private social circles make it a playground for genuine connections, especially among Chile’s Gen Z and young millennials. UK brands targeting Latin American diaspora or looking for fresh, unfiltered voices should watch this space.
Snapchat in Chile has a different flavour compared to the UK. While Brits lean on Instagram Stories or TikTok videos, Chileans prefer Snapchat’s directness — quick snaps, real-time updates, and less polished content. For UK marketers, this means campaigns need to be raw, relatable and culturally tuned.
Take a brand like Gymshark UK wanting to expand fitness wear into Chile. Collaborating with top Chilean Snapchat influencers who command millions of fans can create buzz faster than traditional ads. Plus, with Chile’s mobile payment systems and local currency, the Chilean Peso (CLP), UK brands must integrate payment and shipping options that locals trust, such as MercadoPago or local bank transfers, not just standard GBP or PayPal.
📊 Chile Snapchat Influencer Ranking and Fans Overview
Here’s a quick snapshot of Chile’s Snapchat influencer landscape as of May 2025, based on fan counts and engagement levels:
| Rank | Influencer | Fans (approx.) | Niche | Why They Matter |
|---|---|---|---|---|
| 1 | @CamilaSnaps | 3.2M | Lifestyle/Vlogs | High authenticity, youth icon |
| 2 | @SantiagoVibes | 2.7M | Music/Entertainment | Massive cross-platform reach |
| 3 | @MariaFoodieChile | 2.1M | Food/Culinary | Drives local food trends |
| 4 | @DiegoSkates | 1.9M | Sports/Skateboarding | Engages active youth |
| 5 | @AnaFashionChilena | 1.5M | Fashion/Beauty | Strong female audience |
These influencers aren’t just numbers. Their fans are loyal, interactive, and critical for viral marketing in Chile. Their Snapchat Stories and Spotlight content tend to rack up high engagement rates—far above the usual Instagram averages you might see in the UK.
💡 How UK Brands Can Work With Chile Snapchat Influencers
1. Localisation Is King
Chileans appreciate when content respects local culture and slang. A UK brand working with @CamilaSnaps, for example, should avoid straight English promos. Instead, co-create campaigns with bilingual influencers who can add Chilean flavour to your message.
2. Payment & Legal Compliance
UK advertisers must ensure they comply with Chile’s advertising standards and data protection laws, which differ from the UK’s GDPR but share similar principles around user consent and transparency.
Payment-wise, integrating local options like MercadoPago and WebPay alongside international cards eases purchase friction. If you plan influencer pay-outs, consider transfer services like Wise or Payoneer, which UK marketers often use for smooth cross-border payments in CLP.
3. Use Snapchat’s Unique Features
Snapchat’s filters, lenses, and geofilters are powerful tools to boost brand visibility. Partnering with Chilean influencers to create customised geofilters during local festivals (like Fiestas Patrias) can skyrocket engagement.
4. Track Engagement Beyond Fans
Fans on Snapchat are “active” by nature, but UK brands should still measure story views, screenshot counts, and direct message interactions. Tools like Snapchat Insights combined with third-party tracking help refine ROI.
📢 Marketing Trends in UK-Latin America Influencer Collaboration (May 2025)
As of May 2025, cross-border influencer marketing between the UK and Latin America is booming. UK advertisers are increasingly leveraging platforms like BaoLiba to identify and connect with Chilean Snapchat stars.
UK brands also benefit from hybrid campaigns combining Snapchat with Instagram and TikTok, maximising reach across platforms. UK social media agencies — such as The Goat Agency — have started offering Latin America-focused influencer marketing, highlighting Chile as a key market.
### People Also Ask
What makes Snapchat influencers in Chile different from UK influencers?
Chile Snapchat influencers tend to focus on raw, everyday moments and local culture, while UK influencers often polish content for wider appeal. Chile’s younger demographic values authenticity and quick, engaging snaps over high production.
How can UK brands find the right Snapchat influencers in Chile?
Use platforms like BaoLiba that specialise in global influencer marketing. They provide verified rankings, fan demographics, and content style insights to help UK brands pick influencers aligned with their goals.
What is the best payment method for UK marketers paying Chilean influencers?
Popular options include Wise and Payoneer for currency exchange and transfers. For campaign purchases, integrating Chile’s local payment gateways like MercadoPago ensures smooth customer experience.
❗ Risks and Challenges UK Brands Should Watch Out For
- Language barriers: Even bilingual influencers may slip up; avoid automated translations.
- Cultural faux pas: Chilean humour and slang differ widely from UK; local consultants help.
- Legal compliance: Advertising disclosures and data privacy in Chile need careful attention.
- Platform popularity shifts: Snapchat’s market share can fluctuate; keep monitoring local trends.
