If you’re a UK advertiser or a content creator looking to crack the Belgium TikTok scene in 2025, you’re in the right spot. TikTok is booming across Europe and Belgium’s market is no exception. Knowing who’s ruling the TikTok game there and how you can tap into that audience is pure gold. So, let’s cut through the fluff and get down to the nitty-gritty of Belgium’s TikTok influencer ranking by fans as of May 2025, with a UK lens.
📊 Belgium TikTok Influencer Ranking 2025 Overview
TikTok in Belgium has seen explosive growth, especially among younger demographics. The platform’s algo favours creativity and local flavour, meaning Belgium’s top influencers are not just copies of global trends but add their own twist — from Flemish humour to Walloon flair.
As of 2025 May, the influencer scene is dominated by creators who balance humour, lifestyle, and niche passions like gaming or fashion. What’s interesting is the fanbase isn’t just local; many UK brands have started eyeing these influencers to tap into Belgium’s bilingual market. The official currency there is the Euro (€), but the payment ecosystem aligns well with the UK’s digital wallets like Revolut and PayPal, making influencer collaborations smooth.
Here’s a quick peek at the top 5 Belgium TikTok influencers by fans:
- Lize Feryn – Actress turned TikTok queen, mixing lifestyle and behind-the-scenes content. Fans: 5.3M
- MILA – Dance and challenges creator with a strong Gen Z following. Fans: 4.8M
- Raf De Moor – Comedy and sketch artist, popular in both Flemish and French communities. Fans: 4.2M
- Sofie Van Hove – Beauty and fashion influencer, perfect for UK brands eyeing cross-border cosmetics campaigns. Fans: 3.9M
- Tibo InShape BE – Fitness influencer with a hardcore fanbase, ideal for health supplement brands. Fans: 3.5M
📢 Belgium TikTok Market Through UK Advertiser’s Eyes
For UK marketers, Belgium’s TikTok influencer scene is a playground with a few quirks:
-
Language: Belgium’s split between Dutch (Flemish) and French speakers means your influencer choice must align with your target audience. English is less common but growing among youth, so bilingual creators have the edge.
-
Payment & Contracts: UK brands can pay via SEPA transfers in Euros or use PayPal/Revolut. Contracts need to respect Belgium’s influencer marketing laws, which demand transparency (clear #ad tags) and data privacy compliance under GDPR — both pretty familiar to UK advertisers.
-
Collaboration Types: Product gifting, affiliate marketing, and sponsored content are common. Agencies like Buzzoole and Influo offer local influencer matchmaking with UK payment gateways integrated.
-
Platform Shift: UK advertisers should note that TikTok’s style in Belgium leans towards storytelling and authenticity over flashy edits. Quick, punchy vids with a local cultural edge work best.
💡 Practical Tips for UK Influencers Eyeing Belgium
If you’re a UK TikTok creator aiming to grow your Belgian fanbase, here’s the lowdown:
-
Localise content: Use Flemish or French phrases, even if your content is mostly in English. It shows respect and hooks local viewers.
-
Collaborate with Belgian creators: Duets or challenges with local influencers like Raf De Moor can boost your visibility exponentially.
-
Timing matters: Post according to Belgium’s prime hours (usually evenings CET), which is just an hour ahead of UK time.
-
Understand local trends: Belgium loves quirky, offbeat humour and regional memes. Dive into their TikTok culture by following local hashtags like #VlaamseTikTok or #TikTokBelgique.
📊 People Also Ask
Who are the top TikTok influencers in Belgium in 2025?
As of May 2025, top names include Lize Feryn, MILA, Raf De Moor, Sofie Van Hove, and Tibo InShape BE, with fan counts ranging from 3.5M to 5.3M. They cover niches from lifestyle and comedy to fitness and fashion.
How can UK brands work with Belgian TikTok influencers?
UK brands can engage Belgian influencers through product sponsorships, affiliate deals, or content collaborations. Payments usually happen via SEPA or PayPal, and contracts must comply with GDPR and Belgian advertising laws requiring clear ad disclosures.
What makes Belgium’s TikTok market unique for UK marketers?
Belgium’s bilingual culture means campaigns need tailored language strategies. The audience favours authentic, locally-flavoured content rather than globalised trends. Also, the payment and legal frameworks are quite aligned with the UK, simplifying cross-border cooperation.
❗ Risks and Things to Watch Out For
-
Language slip-ups: Using the wrong language or tone can backfire. Always vet content with native speakers.
-
Cultural missteps: Belgium’s regional pride is strong. Avoid generic pan-European content that feels tone-deaf.
-
Legal compliance: GDPR and transparent influencer advertising is a must. Non-compliance can lead to hefty fines.
📢 Final Thoughts for UK Advertisers and Creators
Belgium’s TikTok influencer ranking by fans in 2025 shows a dynamic, fast-growing scene ripe for cross-border campaigns. UK advertisers and creators who understand the local language, culture, and legal framework will find a friendly market with plenty of opportunities.
Keep your eyes on creators like Lize Feryn and MILA, but don’t overlook niche talents who can bring authentic engagement. With payment options like SEPA and PayPal, plus familiar data laws, working with Belgium is easier than you think.
BaoLiba will continue updating UK marketers and creators on the latest influencer trends and tactics. Keep following us to stay ahead in the global TikTok game.
