If you’re a UK brand or content creator eyeing Vietnam’s bustling Snapchat scene in 2025, you’ve hit the right spot. Snapchat’s influence in Vietnam is booming, and knowing who’s topping the influencer charts can make or break your cross-border marketing game. As of May 2025, this article spills the tea on the hottest Vietnamese Snapchat influencers, their fan rankings, and what this means for savvy UK advertisers and influencers ready to cash in.
📊 Vietnam Snapchat Influencer Ranking Overview
Snapchat might not be the first social platform that comes to mind when you think of Vietnam, but it’s catching serious traction, especially with Gen Z and younger Millennials. For UK advertisers used to the likes of TikTok, Instagram, or YouTube, Snapchat offers a fresh, less saturated channel to reach a highly engaged audience.
In Vietnam, Snapchat influencers are carving out niches in lifestyle, street fashion, food vlogging, and daily snippets — think quick, authentic content that’s rawer than Instagram’s polished feeds.
As of 2025 May, the top Vietnamese Snapchat influencers boast followings ranging from 500K to over 3 million fans. These numbers might be smaller than Instagram giants, but the engagement rates on Snapchat are notably higher, making every fan count.
💡 Why UK Advertisers Should Care About Vietnam Snapchat Influencers
You might be wondering: why should a UK brand or influencer care about Snapchat in Vietnam? Well, here’s the scoop:
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Emerging Market Potential: Vietnam’s digital economy is among Asia’s fastest-growing. Snapchat’s relatively new presence means less competition and more room for creative campaigns.
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High Engagement: Snapchat’s ephemeral content style leads to higher viewer interaction – perfect for product launches, flash sales, or exclusive promos.
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Payment and Commerce: UK brands can tap into Vietnam’s growing e-commerce scene by collaborating with influencers who drive direct sales through Snapchat stories and links. Payments are usually handled via local platforms like MoMo or ZaloPay, but international transactions via PayPal or Wise (formerly TransferWise) are common for influencer fees.
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Legal & Cultural Context: Vietnam is strict on advertising standards, especially around health and finance products. UK advertisers should align with local regulations and cultural nuances to avoid penalties or backlash. Working through local influencer agencies like Zalo Ads or KOL platforms can smooth this out.
📢 Top Vietnam Snapchat Influencers in 2025
Here are some names lighting up Snapchat in Vietnam right now, along with their fan rankings:
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Nam Nguyen (@nam_snapvn) – 3.2M fans
Lifestyle and streetwear guru, Nam’s quick-fire snaps of daily life and sneaker drops keep his audience hooked. -
Linh Tran (@linhfoodie) – 2.7M fans
Food influencers are gold in Vietnam, and Linh’s mouth-watering street food clips bring a huge, loyal fanbase. -
Phong Le (@phong_tech) – 1.9M fans
Tech and gadget reviews with a fun, informal style. Phong’s snaps help brands launch new products with instant buzz. -
Hana Vu (@hana_fashionvn) – 1.5M fans
A rising star in fashion and beauty, Hana blends traditional Vietnamese styles with modern trends. -
Khoa Do (@khoa_travelvn) – 1.4M fans
Travel snaps showcasing Vietnam’s hidden gems. Great for tourism boards and travel brands.
UK brands like Gymshark or ASOS could benefit from partnerships with these influencers to test the waters in Vietnam. Similarly, UK creators can learn from their content styles to tailor their own Snapchat strategies.
💡 Practical Tips for UK Advertisers and Influencers Working with Vietnam Snapchat Stars
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Localise Your Content: Vietnamese audiences value authenticity and cultural relevance. Collaborate with influencers who can weave your brand message naturally into local contexts.
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Payment Methods: Use platforms like PayPal or Wise for smooth currency exchange (GBP to VND). Be upfront about payment terms to build trust.
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Legal Compliance: Ensure your campaigns comply with Vietnam’s advertising laws — no exaggerations, no false claims, especially in health or finance sectors.
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Leverage BaoLiba: Platforms like BaoLiba can connect UK advertisers with vetted Vietnamese influencers, handling contracts, payments, and campaign tracking.
📊 People Also Ask
What makes Snapchat influencers in Vietnam unique compared to other platforms?
Vietnamese Snapchat influencers thrive on quick, real-time content that feels personal and unfiltered. Unlike Instagram’s curated posts, Snapchat’s ephemeral nature encourages spontaneity, leading to higher engagement and trust.
How can UK brands measure ROI when collaborating with Vietnam Snapchat influencers?
Trackable promo codes, affiliate links, and Snapchat’s built-in analytics tools help measure impressions, engagement, and conversion rates. Partnering with local agencies or platforms like BaoLiba can provide detailed campaign insights.
Is Snapchat popular among Vietnamese youth compared to TikTok or Instagram?
While TikTok dominates short-video content, Snapchat offers a more private, intimate sharing environment. It’s growing fast among urban youth who prefer direct communication and real-time updates over viral videos.
❗ Final Thoughts
As of May 2025, Vietnam’s Snapchat influencer market is a goldmine for UK advertisers and creators wanting to tap into a fresh, vibrant audience. With the right approach — localised content, legal compliance, smooth payment handling, and solid influencer partnerships — your brand can ride this wave effectively.
BaoLiba will continue updating UK marketers on influencer trends worldwide, Vietnam included. Stay tuned and keep hustling!
