Looking to crack the Ukraine YouTube influencer scene in 2025? Whether you’re an ad pro based in London or a UK creator scouting for fresh collab vibes, knowing who’s hot on Ukraine’s YouTube battlefield is pure gold. As of May 2025, Ukraine’s digital talent pool is buzzing with creators pulling millions of fans, and this presents wicked opportunities for cross-border influencer marketing.
In this piece, we’re diving deep into the 2025 Ukraine YouTube influencer ranking by fans, giving you the lowdown on key players, how UK advertisers and creators can jump on this buzz, and what you need to know about local payment methods, legal bits, and cultural quirks when working with Ukrainian YouTubers.
📊 Ukraine YouTube Influencer Ranking 2025: Who’s Leading the Pack
Ukraine’s YouTube scene is no joke. From gaming giants and beauty gurus to vloggers and educational channels, they cover it all. Here’s a quick look at the top dogs by fan count as of May 2025:
- A4 (Vladislav Andreyev) – Over 40 million fans, mostly gaming and challenge vids that have global reach.
- TheBrainDit – Popular for science and tech content, pulling in around 15 million fans.
- Katia Danilova – Beauty and lifestyle creator with a strong 10 million fan base.
- SlivkiShow – DIY, life hacks, and experiment vids with almost 20 million fans.
- Marmok – Gaming commentary, pulling in nearly 18 million fans.
These influencers are not just local heroes; many publish in Russian and Ukrainian but have subtitles or English-language content, making them accessible for UK audiences and brands.
📢 Why UK Advertisers Should Care About Ukraine YouTube Influencers
The UK market loves authentic content, and Eastern European creators bring a fresh flavour that UK audiences crave. Here’s why Ukraine’s YouTube influencers matter for you:
- Cost-effective reach: Compared to UK or Western European influencers, Ukrainian creators offer competitive rates for millions of fans.
- Untapped niche audiences: Their fandoms span gaming, tech, beauty, and lifestyle – perfect for UK brands wanting to break out of saturated local markets.
- Cross-border synergy: With English subtitles and collaborations, Ukrainian YouTubers can help UK brands expand into Eastern Europe and beyond.
Brands like ASOS, Boohoo, and Revolut have already started dabbling in cross-border influencer marketing, leveraging platforms like BaoLiba to connect with Eastern European content creators. Payment is straightforward too, with platforms supporting GBP payouts via PayPal, bank transfers, or even Wise – super handy for UK advertisers.
💡 How UK Creators and Marketers Can Collaborate with Ukrainian YouTubers
If you’re a UK-based influencer or marketer, here’s the real talk on working with Ukraine’s YouTube stars:
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Use Localised Platforms: BaoLiba is your go-to – it’s like the Tinder for influencer collabs across 100+ countries, including Ukraine. They offer verified profiles, audience insights, and smooth GBP payment options.
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Mind the Legal Stuff: UK’s Advertising Standards Authority (ASA) rules apply if you’re promoting to UK audiences, so ensure transparent disclaimers and FTC-style disclosures are in place even when working with Ukrainian creators.
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Cultural Sync: Ukrainians value authenticity and storytelling. Campaigns that feel too salesy flop. Check out how UK’s Zoella or Joe Wicks build story-driven content – that kind of vibe works well in Ukraine too.
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Payment & Contracts: Always agree on contracts in English with clear deliverables. Use platforms that support GBP payments to avoid currency headaches. Wise or Payoneer are reliable options alongside PayPal.
📊 People Also Ask
Who is the biggest YouTube influencer in Ukraine in 2025?
As of May 2025, A4 (Vladislav Andreyev) tops the YouTube influencer ranking in Ukraine with over 40 million fans, dominating the gaming and challenge video genres.
Can UK brands easily collaborate with Ukrainian YouTubers?
Yes, UK brands can smoothly connect via influencer platforms like BaoLiba, which provide verified Ukrainian creators and support GBP payments, making cross-border campaigns hassle-free.
What should UK marketers watch out for when working with Ukrainian influencers?
It’s important to comply with UK advertising standards, ensure clear contract terms in English, respect cultural storytelling preferences, and use secure payment methods like PayPal or Wise.
❗ Risks and Considerations When Engaging Ukrainian Influencers
While the Ukraine YouTube scene is booming, keep these in mind:
- Political Sensitivities: Ukraine’s ongoing geopolitical situation can affect content themes or brand safety. Stay updated and avoid controversial topics.
- Language Barriers: Not all creators are fluent in English. Clarify communication upfront or work through bilingual agencies.
- Time Zones & Scheduling: Ukraine is 2 hours ahead of the UK – plan campaign timelines accordingly.
- Content Regulations: Ukraine has its own content laws; make sure influencer content complies with both Ukrainian and UK regulations.
📢 Final Thoughts for UK Advertisers and Creators Eyeing Ukraine
Ukraine’s YouTube influencer scene is a hidden gem for UK marketers hunting for fresh eyeballs and authentic content creators. With giants like A4 and SlivkiShow pulling massive fans, plus localised platforms like BaoLiba smoothing the collab path, now’s the time to jump in.
Remember, it’s not just about follower counts. It’s about cultural fit, storytelling, and smart campaign execution that respects both UK and Ukrainian markets. Stay sharp on legal compliance, choose your creators wisely, and use GBP-friendly payment methods for a hassle-free ride.
BaoLiba will keep tracking and updating the latest United Kingdom influencer marketing trends. Stay tuned and follow us for more insider insights!
