If you’re a UK-based brand or content creator keen on tapping into Thailand’s booming YouTube scene, knowing the top influencers and their fanbase is pure gold. As of May 2025, Thailand’s YouTube ecosystem is buzzing with creators who pull millions in views and have a loyal fanbase ready to engage with your product or service. This article dives into the latest Thailand YouTube influencer ranking by fans, breaking down what UK advertisers and influencers need to know to make the most of this vibrant market.
📊 Thailand YouTube Influencer Ranking Fans Overview
Thailand’s YouTube influencers have been on a meteoric rise, with many channels hitting millions of subscribers and racking up insane engagement rates. The ranking is usually measured by fan count (subscribers and loyal viewers), but savvy marketers also eyeball engagement metrics like watch time and comments.
Here’s a quick snapshot of the top Thai YouTube influencers by fans in 2025:
- Kaykai Salaider – A lifestyle and comedy channel with over 18 million fans, perfect for brands targeting youth culture and everyday Thai life.
- My Mate Nate – An expat vlogger with 12 million fans, blending travel and local culture, ideal for brands wanting to reach English-speaking audiences in Thailand.
- VRZOchannel – Combines entertainment and talk-show formats, boasting 10 million+ fans, great for lifestyle and entertainment product campaigns.
- Zbing Z. – Gaming kingpin with 14 million fans, the go-to for gaming brands and tech gadgets.
- PEACH EAT LAEK – Food vlogger with 9 million fans, a juicy pick for F&B brands aiming to enter the Thai market.
These influencers command serious attention not just domestically but from international brands, including those based in the UK, looking to localise campaigns.
📢 UK Advertisers and Thailand YouTube Influencers: What You Need to Know
For UK advertisers, Thailand’s YouTube market offers a unique playground but comes with its own quirks:
1. Payment & Collaboration Models
UK brands often use platforms like BaoLiba to connect with Thai creators, enabling smooth influencer payments in GBP or Thai Baht (THB). Thailand’s preferred payment methods include bank transfers, PromptPay (a local QR-based payment system), and PayPal. UK marketers should prepare for currency conversion and possible delays when dealing with local banks.
2. Legal & Cultural Nuances
Thai law around influencer marketing is tightening. The Consumer Protection Act requires clear disclosure of paid partnerships — something UK marketers must respect to avoid PR nightmares. Plus, Thai culture favours politeness and indirect communication, so campaign briefs should be crafted with cultural sensitivity. UK brands like ASOS and Revolution Beauty have successfully localised campaigns by working with bilingual Thai-English creators.
3. UK Social Platform Insights
While YouTube is king in Thailand, UK advertisers should not ignore other platforms like TikTok and Facebook, which have huge Thai audiences. Multi-platform campaigns combining YouTube influencers with TikTok snippets are trending in 2025, offering more touchpoints for fans.
💡 How UK Influencers Can Learn from Thailand’s YouTube Scene
UK content creators can glean some serious inspo from Thai YouTubers who nail audience engagement through authenticity and humour. Channels like Kaykai Salaider prove that relatability and consistent uploads trump high production costs every time. Also, leveraging local trends and collaborating with local micro-influencers can boost reach exponentially.
📊 People Also Ask
What makes Thailand YouTube influencers so popular?
Thailand’s YouTube influencers mix entertaining content with cultural relevance, tapping into everyday Thai life and pop culture. Their authenticity and strong fan engagement drive both views and brand collaborations.
How can UK brands collaborate with Thailand YouTube influencers?
UK brands typically use influencer marketing platforms like BaoLiba to find and manage collaborations with Thai YouTubers. They should also prepare for local payment methods and ensure compliance with Thai advertising regulations.
What are the top content niches for Thailand YouTube influencers?
The top niches include lifestyle, gaming, food, travel, and comedy. Each has a massive fanbase, making them ideal for targeted brand partnerships.
❗ Risks and Tips for UK Marketers Entering Thailand’s YouTube Market
Beware of fake followers — Thailand’s influencer scene, like many others, isn’t immune to bot accounts. Always do thorough vetting through platforms offering data transparency.
Another risk is cultural faux pas. UK brands should invest in local cultural consulting and avoid direct translations of content. Instead, work with creators who understand both markets.
Lastly, keep an eye on Thailand’s data privacy laws, which are evolving fast and might affect how you collect and use consumer data.
📢 Final Thoughts
As of May 2025, Thailand’s YouTube influencer ranking by fans offers UK advertisers a vibrant opportunity to engage a huge, active audience with the right approach. Leveraging platforms like BaoLiba, respecting local customs and laws, and picking the right influencers can make your Thailand campaigns a smashing success.
BaoLiba will continue updating UK marketers on global influencer marketing trends, so keep an eye out for the latest insights and ready-to-go campaigns.
