Diving into the Saudi Arabia YouTube influencer scene for 2025 is a goldmine for UK advertisers and creators keen on tapping into one of the Middle East’s fastest-growing digital markets. As of May 2025, the Kingdom’s YouTube influencers have swelled their fanbases massively, making it prime time for British brands and agencies to get in on the action.
In this piece, we’ll unpack the top YouTube influencers in Saudi Arabia by fan count, analyse the unique local market vibes, and share how UK players can seamlessly plug into this ecosystem. No fluff. Just real talk for those ready to hustle cross-border with smarter influencer collabs.
📢 Marketing Trends in Saudi Arabia and UK Crossovers
Saudi Arabia’s digital landscape has exploded thanks to young, tech-savvy audiences hungry for content. YouTube is king here — with millions glued daily. Influencers cover everything from gaming, beauty, tech reviews, to lifestyle and comedy. This diversity means there’s a niche for almost every brand looking to enter or grow in the region.
For UK advertisers, understanding local payment methods is crucial. While GBP (£) is your base, transactions often route through SAR (Saudi Riyal). Platforms like Payoneer and TransferWise (now Wise) make cross-border payments straightforward. Also, Saudis are big on cashless payments, so influencer campaigns often integrate local e-wallets or apps like STC Pay for promos.
Culturally, Saudi Arabia is conservative but rapidly modernising. Influencers often balance content between respecting traditions and pushing creative boundaries. This cultural nuance is vital for UK brands — tone and messaging must be spot on to avoid faux pas and connect authentically.
📊 2025 Saudi Arabia YouTube Influencer Ranking by Fans
Here’s a snapshot of the top Saudi YouTube stars as of May 2025, ranked by fan count:
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Mo Vlogs Saudi – 12.5M fans
The go-to for luxury cars and lifestyle content. His blend of flashy rides and local culture makes him a powerhouse. -
Fouz Alfahad – 9.8M fans
Beauty and fashion with a Saudi twist. Fouz is big with young women, making her ideal for UK brands in cosmetics or fashion. -
EyshElly – 8.3M fans
Comedy and relatable skits that resonate across GCC countries, EyshElly’s engagement rates are solid gold. -
The Saudi Gamer – 7.6M fans
Gaming is massive here, and this channel is king for eSports and gameplays, drawing a younger, male-heavy audience. -
Noura Noor – 6.9M fans
Lifestyle vlogs with a focus on travel and food. Great fit for UK hospitality brands wanting to attract Saudi tourists.
These influencers not only boast millions of fans but also high engagement, which is the real currency in influencer marketing.
💡 How UK Advertisers Can Work With Saudi Influencers
UK brands looking to leverage this Saudi YouTube influencer boom should keep a few practical points in mind:
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Use Localised Contracts: Saudi Arabia has its own advertising laws and content guidelines. Ensure contracts respect local regulations around advertising disclosures and content restrictions.
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Payment Methods: Pay influencers via internationally recognised platforms that support SAR payouts. Wise and Payoneer are favourites.
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Language and Messaging: English works but Arabic content wins hearts. Collaborate with influencers to produce bilingual captions or subtitles.
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Leverage UK-Saudi Trade Ties: Brands like British Airways and Marks & Spencer have a loyal Saudi following. Tap into these existing brand loyalties by partnering with influencers who align with your product category.
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Campaign Timing: Ramadan and Eid see spikes in YouTube views. Plan launches around these periods for maximum impact.
📊 People Also Ask
Who are the top YouTube influencers in Saudi Arabia in 2025?
As of May 2025, leading influencers include Mo Vlogs Saudi, Fouz Alfahad, and EyshElly, with fan counts ranging from 6.9M to over 12M.
How can UK brands pay Saudi influencers?
International platforms like Payoneer and Wise are commonly used for smooth, secure payments in Saudi Riyal, helping UK brands manage cross-border transactions efficiently.
What content works best on Saudi YouTube channels?
Gaming, beauty, lifestyle, and comedy content dominate. Successful channels blend modern appeal with respect for local culture and traditions.
❗ Risks and Pitfalls to Watch Out For
Saudi Arabia’s regulatory environment is evolving fast. UK marketers must stay alert on content that may unintentionally breach local decency or advertising rules. Also, watch out for influencer authenticity — fake followers and engagement are global headaches but knowing your influencer’s audience deeply helps dodge scams.
💡 Practical Tips for UK Influencers Eyeing Saudi Market
UK creators wanting to grow a Saudi fanbase should consider:
- Collaborating with local creators for cultural crossover content.
- Using Arabic tags and SEO-friendly keywords for better discovery.
- Engaging with fans through Q&As and giveaways tailored to Saudi audiences.
📢 Final Thoughts
The Saudi Arabia YouTube influencer scene in 2025 is booming, with clear opportunities for UK brands and creators to expand into a vibrant, digitally hungry market. With the right local insights and partnerships, tapping into these top influencers can deliver serious ROI.
BaoLiba will continue updating the UK influencer marketing landscape and Saudi Arabia trends. Stay tuned and follow us for the freshest data and actionable strategies.
