If you’re a UK-based brand or influencer looking to tap into Vietnam’s booming Instagram scene, you’ve landed in the right spot. As of May 2025, the Vietnamese influencer market on Instagram is heating up, and knowing who’s who in the local Instagram influencer ranking can seriously boost your campaign game.
This ain’t your usual surface-level list. We’re diving into the real-deal, data-backed ranking of Vietnam’s Instagram influencers by fans – and breaking down what it means for UK advertisers and content creators. Let’s get straight to the point with practical insights, localised tips, and the kind of no-nonsense info that’ll help you win in global influencer marketing.
📊 Vietnam Instagram Influencer Ranking by Fans in 2025
Vietnam’s Instagram scene has exploded thanks to a young, savvy population hungry for lifestyle, fashion, food, and travel content. The top influencers here boast millions of fans, and their engagement rates often outshine Western markets.
As of May 2025, here’s a quick snapshot of some of Vietnam’s Instagram heavy-hitters by fan count:
- Nguyễn Trần Trung Quân – Over 5 million fans, famous for his mix of music and lifestyle posts.
- Linh Ka – A lifestyle and beauty influencer with around 4.3 million fans.
- Hương Giang – Pop star and activist, with a strong 3.9 million fanbase.
- Quang Vinh – Travel and fashion, 3.5 million fans.
- Châu Bùi – Fashion influencer and model, nearing 3 million fans.
For UK advertisers, these numbers aren’t just vanity metrics. They reflect real reach, but more importantly, real engagement in a market where Instagram is a primary social platform for Gen Z and Millennials.
💡 What UK Advertisers Need to Know About Collaborating with Vietnam Influencers
Local Payment Methods & Currency Nuances
When you’re dealing with influencers in Vietnam, it’s not just about the fan count. Payment methods matter a lot. Unlike the UK, where PayPal and direct bank transfers in GBP are king, Vietnam often prefers local payment gateways or USD via platforms like Wise or Payoneer.
Pro tip: Have your finance team ready to handle VND conversions smoothly – Vietnam’s currency is the Vietnamese Dong (VND), and exchange rates fluctuate. Neglecting this can cause payment delays or confusion.
Influencer Collaboration Styles
Vietnamese influencers tend to prefer clear, upfront contracts with well-defined deliverables. UK brands should be prepared to negotiate content specifics, usage rights, and exclusivity carefully.
Unlike in the UK, where influencer marketing often comes with a creative brief but lots of freedom, Vietnamese influencers expect detailed guidance but also take pride in producing high-quality visual content that aligns with their personal brand.
Cultural and Legal Considerations
Vietnam’s advertising laws are evolving. As of May 2025, all sponsored content must be clearly marked with hashtags like #ad or #sponsored to comply with local regulations and avoid fines.
UK brands should also remember cultural sensitivities around modesty and family values. For example, content that’s too risqué or politically charged may backfire.
📢 Marketing Trends in the UK Targeting Vietnam Instagram Fans
UK brands targeting Vietnam have been ramping up their influencer marketing budgets since early 2024. According to recent data, campaigns that combine Instagram influencers with TikTok creators in Vietnam see up to 30% higher engagement rates.
Some UK brands leading the charge include:
- ASOS: Collaborated with Vietnamese fashion influencers to localise campaigns.
- Revolut: Offering seamless currency exchange and payments for influencer partnerships.
- Monzo: Using community-driven campaigns with Vietnamese expats in the UK linked to influencers back home.
The key is authenticity. Vietnamese fans can smell a fake collab from miles away. So, working with influencers who genuinely love your brand or product is non-negotiable.
❗ Risks and Challenges: What to Watch Out For
- Fake Followers: Vietnam has some influencer accounts padded with bots. Always vet followers and engagement quality.
- Language Barrier: English proficiency varies. It’s best to engage a local agency or bilingual manager.
- Payment Delays: Currency conversions and cross-border payments can be slow if you’re not using the right platforms.
People Also Ask
Who are the top Vietnamese Instagram influencers in 2025?
Top names include Nguyễn Trần Trung Quân, Linh Ka, Hương Giang, Quang Vinh, and Châu Bùi, each boasting millions of fans and diverse content styles from music to fashion and travel.
How can UK brands pay Vietnamese influencers?
Payments are often preferred via local gateways or international platforms like Wise and Payoneer, with careful handling of the Vietnamese Dong (VND) currency conversion.
What should UK advertisers consider when working with Vietnam Instagram influencers?
Cultural sensitivity, clear contracts, proper use of sponsorship tags, and vetting influencer authenticity are key to success.
Final Thoughts
If you’re serious about cracking the Vietnam Instagram influencer market from the UK, you need to keep your ear to the ground and your wallet ready for local nuances. The fan rankings give you a great starting point, but real success comes from understanding payment flows, legal rules, and cultural vibes.
BaoLiba will continue updating UK marketers on influencer marketing trends across the globe, including Vietnam. Stay tuned and keep hustling!
