Looking to tap into Ireland’s buzzing YouTube scene in 2025? Whether you’re an advertiser from the United Kingdom or a content creator eyeing cross-border collabs, knowing the top Irish YouTube influencers and their fanbases is pure gold. This isn’t some fluff piece – we’re diving deep into the real-deal rankings, fan numbers, and what this means for your marketing bucks in UK pounds (£).
As of May 2025, Ireland’s YouTube landscape is booming, with creators racking millions of views and followers hungry for authentic content. The UK and Ireland share a lot culturally, but you still need to play it smart when it comes to localising campaigns, payment methods, and legal nuances. So, if you want to win hearts (and wallets) across the Irish Sea, buckle up.
📊 Ireland YouTube Influencer Ranking 2025: Who’s Leading the Pack?
Ireland’s YouTube scene is a mix of quirky vloggers, gaming wizards, beauty gurus, and lifestyle storytellers. According to the latest data from May 2025, here’s a snapshot of the top Irish YouTube influencers by fans:
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Jacksepticeye – The undisputed king with over 30 million fans globally, Jack’s energetic gaming and comedy content is a staple for UK advertisers targeting Gen Z and Millennials. His cross-border appeal is massive.
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Sophie White – Lifestyle and wellness vlogger with a devoted fanbase of 1.2 million. Her content resonates well with women in both Ireland and the UK, making her a go-to for beauty and health brands.
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The Irish Lad – Known for travel and food vlogs, pulling in 900k subscribers. His down-to-earth style fits perfectly with brands wanting an authentic Irish flavour.
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Niamh Daly – Comedy and sketch creator hitting 750k fans. Her knack for relatable content hits well with younger UK audiences.
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TechTalk Ireland – A tech review channel with 600k subscribers, ideal for gadget brands wanting a foothold in the Irish and UK markets.
For UK advertisers, collaborating with these influencers means tapping into a loyal, engaged fanbase that often overlaps with UK viewers. Plus, the cultural similarities mean content localisation is smoother than, say, working with creators in continental Europe.
💡 How UK Advertisers Can Work with Irish YouTube Influencers
If you’re a UK brand or marketing agency, here’s the no-nonsense approach to striking deals with Irish YouTubers:
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Local Currency and Payments: Most Irish creators prefer payments in euros (€), but many are open to GBP (£) via international platforms like PayPal or Wise. Make sure your contracts clearly state currency and VAT considerations, especially post-Brexit.
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Platform Nuances: YouTube’s algorithm treats Ireland and the UK similarly, but keep in mind that Irish viewers are more engaged with content that features Irish slang, humour, and references. UK brands should avoid generic ads and instead localise messaging to respect Irish culture.
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Legal & Advertising Standards: Ireland follows the Advertising Standards Authority for Ireland (ASAI), which is broadly in line with the UK’s ASA rules. Transparency on sponsored content is a must, and data privacy laws (GDPR) apply strictly. Iron out contracts with clear deliverables and compliance clauses.
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Collaboration Models: Popular models include sponsored videos, affiliate links, and exclusive merchandise drops. UK brands like Boots or Superdry have successfully done product launches through Irish influencers, leveraging their trusted voices.
📢 Marketing Trends in 2025 UK and Ireland YouTube Space
According to 2025 May insights, here’s what’s trending for advertisers targeting Ireland through YouTube:
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Short Form Content Integration: Irish creators are pushing Shorts hard, mirroring UK trends. Brands need to adapt messaging for bite-sized videos to capture attention.
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Community-Driven Campaigns: Viewers crave authentic connections. Influencers who engage in Q&As, livestreams, and behind-the-scenes content perform better, so campaigns that allow creator control tend to win.
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Sustainability & Ethical Branding: Irish audiences, especially younger ones, care about eco-friendly and ethical brands. Highlighting these aspects in influencer campaigns boosts credibility and engagement.
📊 People Also Ask
Who are the most popular YouTubers in Ireland in 2025?
Top names include Jacksepticeye, Sophie White, The Irish Lad, Niamh Daly, and TechTalk Ireland, each boasting hundreds of thousands to millions of fans.
How do UK brands pay Irish YouTubers?
Payments are mostly done via PayPal, Wise, or bank transfers in euros (€) or GBP (£), depending on agreement. VAT and tax considerations should be clear in contracts.
What type of YouTube content works best in Ireland?
Content that’s authentic, culturally relevant, and community-focused. Comedy, lifestyle, gaming, and travel are hot niches.
❗ Pitfalls to Avoid When Working with Irish YouTubers
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Ignoring Local Slang and Culture: If your ads sound too ‘London-centric’, Irish viewers tune out quickly.
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Overly Formal Contracts: Irish creators appreciate clear but flexible agreements. Too much red tape can kill a deal.
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Not Factoring in GDPR: Both UK and Ireland enforce data privacy strongly. Always get proper permissions.
Final Thoughts
Ireland’s YouTube influencer scene in 2025 offers UK advertisers an exciting gateway to a passionate, engaged audience. With creators boasting millions of fans, the opportunity to create authentic, culturally tuned campaigns is ripe. Just remember to handle payments smartly, respect local culture, and stay sharp on legalities.
BaoLiba will keep updating you on the latest UK and Ireland influencer marketing trends. Stay tuned and let’s crush those cross-border campaigns together.
