If you’re an advertiser or creator based in the United Kingdom looking to tap into the Netherlands’ buzzing YouTube scene, you’ve landed in the right spot. As of May 2025, the Netherlands continues to serve up some of the most engaging and fast-growing YouTube influencers, and knowing who’s topping the charts is pure gold for your marketing strategy. This isn’t just about eyeballs, it’s about finding authentic voices that can resonate with your brand, and getting the best bang for your GBP.
In this post, we’ll break down the 2025 Netherlands YouTube influencer ranking by fans, sprinkle in some UK-centric insights on working with Dutch creators, and serve you practical tips to nail your cross-border influencer campaigns. No fluff, just straight talk from someone who’s been in the trenches of global influencer marketing.
📊 Netherlands YouTube Influencer Ranking 2025 Overview
The Dutch YouTube ecosystem is no joke. From gaming legends to lifestyle vloggers, the Netherlands punches above its weight in influencer clout. According to data from May 2025, here’s a quick snapshot of the top influencers by fan count (subs) you should keep on your radar:
- Enzo Knol – Over 3.5 million subscribers, known for daily vlogs and high audience engagement.
- NikkieTutorials – 14 million+ subscribers, a global beauty influencer with massive reach beyond the Netherlands.
- Kwebbelkop – Gaming powerhouse with 14 million+ subs, perfect for brands targeting Gen Z gamers.
- StukTV – Comedy and challenge content creators with 3.8 million subscribers.
- BeautyNezz – Lifestyle and beauty vlogger with 1.5 million+ followers, rapidly growing.
These creators dominate the Netherlands YouTube space, but what makes their fans tick? Authenticity, consistency, and a deep connection with local culture. For UK advertisers, these traits translate into trust and meaningful engagement — essential if you want a good ROI.
📢 Marketing Trends Between UK and Netherlands Influencer Collaboration
In 2025, UK brands are increasingly eyeing the Dutch influencer scene for their European campaigns. Why? Because the Netherlands shares similar digital consumption habits with the UK: high smartphone penetration, preference for video content, and openness to influencer recommendations.
The best way to engage Dutch YouTubers? Forget the cookie-cutter approach. UK advertisers should:
- Use GBP for smoother payments but expect Dutch creators to invoice in euros (€).
- Embrace Dutch work culture: transparency, punctuality, and direct communication.
- Leverage platforms like BaoLiba that streamline cross-border influencer contracts and payments.
- Tap into local Dutch marketing agencies such as Social Inc or Influencer Agency NL for on-the-ground support.
Payment methods popular in the Netherlands include iDEAL and bank transfers, so setting up flexible payment options can make your offer stand out.
💡 Practical Tips for UK Advertisers Partnering with Dutch YouTubers
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Speak their language (at least a bit): While most Dutch influencers are fluent in English, showing respect by understanding local slang or culture makes you memorable.
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Keep it legal and compliant: The Netherlands has strict advertising disclosure laws. Make sure sponsored content is transparently marked to avoid backlash or legal issues.
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Measure more than views: Focus on engagement rates and community sentiment. Dutch fans are discerning, so a creator with a smaller but loyal fanbase might outperform a giant channel with low interaction.
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Use local insights: Brands like ASOS and Gymshark have successfully worked with Dutch creators by tailoring messages to resonate with both UK and Dutch audiences.
📊 People Also Ask
Who are the top YouTube influencers in the Netherlands in 2025?
The top names include Enzo Knol, NikkieTutorials, Kwebbelkop, and StukTV, each boasting millions of subscribers and strong fan engagement.
How can UK advertisers work with Dutch YouTubers effectively?
By respecting local culture, using euro-friendly payment methods, ensuring legal compliance, and partnering with local agencies or platforms like BaoLiba to handle logistics.
What YouTube marketing trends are seen in the Netherlands and UK in 2025?
Both markets show a preference for authentic storytelling, micro-influencers with loyal fans, and video content in formats like vlogs, challenges, and tutorials.
❗ Things to Watch Out For When Working with Dutch YouTubers
Don’t expect the same influencer marketing playbook you use at home to work seamlessly. The Dutch market is savvy, and authenticity is king. Overly scripted or blatant sales pitches can backfire fast. Also, keep an eye on GDPR and Dutch AVMS regulations — these can affect how you collect data or run campaigns.
Final Thoughts
If you’re a UK advertiser or creator looking to expand into the Netherlands YouTube influencer scene in 2025, knowing the fan ranking is just the start. It’s about marrying that knowledge with local insights, legal savvy, and cultural respect. The Netherlands offers a vibrant, engaged audience that’s ripe for brands willing to play the long game with real partnerships.
BaoLiba will continue updating the United Kingdom influencer marketing trends, so keep an eye on us for the latest cross-border hacks and influencer intel. Let’s get those campaigns converting!
