Looking to tap into the Kiwi LinkedIn scene for your next UK campaign? As of May 2025, the New Zealand LinkedIn influencer game is heating up, and if you’re an advertiser or content creator in the United Kingdom, knowing who’s leading the pack can save you a ton of time and cash. This isn’t some fluffy list – we’re talking real fans, real engagement, and real opportunities for cross-border collabs that pay off in sterling pounds.
In this post, I’ll walk you through the top New Zealand LinkedIn influencers ranked by fans, how UK brands are working with them, and practical tips to get your foot in the door without getting lost in translation. Let’s keep it streetwise and actionable, no jargon fluff.
📢 Why UK Marketers Should Care About New Zealand LinkedIn Influencers
First up, why bother chasing New Zealand LinkedIn influencers at all? The UK market is crowded, pricey, and often overrun with the same old faces. New Zealand’s LinkedIn scene offers fresh voices with a strong foothold in tech, sustainability, and innovation — sectors where UK firms like Octopus Energy or Monzo are keen to expand.
LinkedIn remains the go-to professional network here in the UK, especially for B2B and high-value services. Influencers on LinkedIn boast more serious engagement compared to Instagram or TikTok, making them ideal for lead gen and brand authority. Plus, with GBP as your currency and established payment platforms like PayPal, TransferWise (now Wise), or local UK bank transfers, paying Kiwi influencers is straightforward.
UK brands also appreciate New Zealand’s business culture — it’s direct, honest, and GDPR-compliant, so you won’t get any nasty surprises with data privacy or content ethics.
📊 2025 New Zealand LinkedIn Influencer Ranking by Fans
Here’s the lowdown on the top New Zealand LinkedIn influencers as of May 2025, ranked by fans (followers on LinkedIn):
| Rank | Influencer | Industry | Approx Fans | Why They Matter |
|---|---|---|---|---|
| 1 | Rachel Taulelei | Tech & Innovation | 120K | Known for AI insights and startup advice, perfect for UK fintech collabs. |
| 2 | James Henderson | Sustainability | 95K | Leading voice on green energy, great for eco-conscious UK brands. |
| 3 | Olivia MacGregor | HR & Leadership | 80K | Specialist in remote work culture, aligns with UK’s hybrid work trend. |
| 4 | Samuel Ngatai | Marketing Guru | 70K | Digital marketing whizz with a focus on social ROI metrics. |
| 5 | Emma Sinclair | Entrepreneur | 60K | Founder of a health tech startup, ideal for UK health and wellness firms. |
These influencers don’t just collect fans—they engage them with solid content that UK marketers can leverage for cross-promotions, webinars, and even LinkedIn Live sessions.
💡 How UK Advertisers Can Work With NZ LinkedIn Influencers
UK brands typically approach Kiwi LinkedIn influencers in two ways:
- Sponsored Content & Thought Leadership: Pay influencers to create posts or articles that subtly promote your brand while adding value to their audience.
- Co-hosted Events & Webinars: Collaborate on webinars or LinkedIn Live events, tapping into their local network while showcasing your expertise.
Payments usually happen via Wise or direct GBP transfers, avoiding currency headaches. Contracts should include clear GDPR compliance clauses — UK marketers are pretty strict on this.
Brands like Bulb Energy UK have recently done pilot campaigns with NZ LinkedIn influencers focused on renewable energy topics. The ROI was impressive, with direct leads and increased brand trust.
📊 Data Insights: Fan Growth and Engagement Rates
According to May 2025 data, the average engagement rate for top New Zealand LinkedIn influencers hovers around 4.5%, which is gold compared to the global average of 2.7%. This means their fans are not just passive followers—they actively comment, share, and click through.
For UK brands, this translates into better conversion potential when running campaigns or sharing thought leadership pieces via these influencers.
📢 UK Social Platform Context and Influencer Collaboration
In the UK, LinkedIn influencer marketing is evolving fast. The focus is on authenticity and measurable ROI. Agencies like The Goat Agency and platforms such as BaoLiba are making it easier to connect with influencers worldwide, including New Zealand.
UK advertisers also expect transparent reporting, clear deliverables, and often prefer to work through influencer marketing platforms that handle contracts and payments securely.
### People Also Ask
Who are the top LinkedIn influencers in New Zealand?
As of May 2025, top LinkedIn influencers include Rachel Taulelei in tech, James Henderson in sustainability, and Olivia MacGregor in HR leadership, all boasting strong fanbases and engagement.
How can UK brands collaborate with New Zealand LinkedIn influencers?
UK brands typically engage NZ influencers for sponsored posts, webinars, and co-created content, using platforms like BaoLiba to manage campaigns and payments securely.
What makes LinkedIn influencers from New Zealand attractive for UK marketers?
They offer authentic engagement, niche industry expertise, and compliance with data privacy laws, making them a great match for UK firms looking to expand or diversify their networks.
❗ Risk Reminder for UK Advertisers
Watch out for timezone differences and public holidays in New Zealand when scheduling campaigns. Also, ensure influencer content aligns with UK advertising standards to avoid any compliance issues.
Final Thoughts
2025’s New Zealand LinkedIn influencer ranking shows clear leaders who are ideal partners for UK advertisers hungry for fresh, engaged audiences. Whether you’re in fintech, green energy, or health tech, tapping into Kiwi LinkedIn influencers can supercharge your brand’s credibility and reach.
BaoLiba will keep updating the UK influencer marketing trends and cross-border influencer rankings. Stay tuned, and follow us for the latest insider info to stay ahead in the game.
