When you’re a UK brand or influencer looking to tap into the booming Nigerian market on Twitter, knowing who’s boss on the platform is gold dust. Nigeria’s Twitter scene is lit, with influencers pulling crazy engagement and eyeballs, making them prime targets for collaborations. In this piece, we break down the 2025 Nigeria Twitter influencer ranking by fans, giving you the lowdown on who’s topping charts, why it matters, and how you can cash in from the UK side of things.
As of May 2025, Twitter remains a heavyweight in Nigeria’s social media game, with millions actively buzzing daily. For UK advertisers and creators, understanding this ecosystem is key to crafting campaigns that don’t flop but fly. With the pound sterling (£) ruling our wallets and GDPR steering our data ship, there are some local quirks to keep in mind while diving into Nigerian Twitter waters.
📊 Nigeria Twitter Influencer Ranking 2025 Overview
Nigeria’s Twitter influencer scene is dominated by celebs, comedians, politicians, and digital content creators who’ve amassed millions of fans. The big players often mix humour, social commentary, and cultural relevance, which resonates deeply with both local and international audiences.
Here’s a snapshot of the top dogs in the Nigeria Twitter influencer ranking by fans:
- Davido (@davido) – Over 8 million fans. The Afrobeat king’s Twitter vibe blends music drops, personal moments, and fan engagement.
- Chimamanda Ngozi Adichie (@ChimamandaReal) – Roughly 3 million fans. The literary giant uses Twitter to spark conversations on feminism, culture, and politics.
- Mark Angel (@MarkAngelComedy) – Around 2.5 million fans. The comedy skit creator’s cheeky tweets and video promos keep followers laughing.
- Falz (@falzthebahdguy) – Nearly 2 million fans. Musician and activist, Falz’s Twitter is a mix of sharp wit and social issues.
- Tacha (@symply_tacha) – 1.8 million fans. Reality star and entrepreneur, Tacha’s Twitter is buzzing with lifestyle and brand collabs.
These influencers command high engagement rates, making them a marketer’s dream for brand amplification across West Africa and the Nigerian diaspora worldwide.
💡 Why UK Marketers Should Care About Nigeria’s Twitter Influencers
2025 has seen a surge in UK-Nigeria digital partnerships, especially on Twitter. Here’s the deal:
- Huge diaspora audience: Over 200,000 Nigerians live in the UK, with many engaging with Nigerian Twitter influencers daily.
- Cultural crossover: Afrobeat, Nollywood, and Nigerian fashion trends are massive in the UK, making local brands keen to ride the wave.
- Effective campaigns: Influencers offer authentic reach, often outperforming traditional ads in engagement and conversions.
- GBP payment ease: Platforms like Payoneer and Wise facilitate smooth payments in GBP to Nigerian creators, cutting hassle from cross-border payouts.
- Regulatory comfort: UK laws like GDPR mean marketers must handle data carefully, but partnering with Nigerian influencers can sidestep some heavy compliance issues as the content is hosted in Nigeria.
To illustrate, UK brand ASOS has recently worked with Nigerian influencers like Davido and Falz to promote their Afrocentric collections, yielding a spike in engagement from both UK and Nigerian customers.
📢 Practical Tips for Working with Nigerian Twitter Influencers from the UK
If you’re an advertiser or influencer agency in London or Manchester looking to go Nigerian on Twitter, here’s the no-BS approach:
- Do your homework: Check influencer follower authenticity using tools like HypeAuditor or SocialBakers to dodge fake fans.
- Localise your message: Nigerian Twitter fans love content that feels homegrown. Use Pidgin English or Nigerian slang to connect.
- Negotiate in GBP: Always get contracts and payments in GBP for straightforward accounting.
- Leverage BaoLiba: Platforms like BaoLiba help you find vetted Nigerian influencers, handle contracts, and streamline payments.
- Watch the calendar: Nigerian Twitter buzzes during key events like elections, Afrobeat releases, and football matches. Time your campaigns accordingly.
- Respect cultural nuances: Nigeria has diverse ethnic groups and sensitive topics. Avoid content that might offend or alienate.
📊 People Also Ask
Who is the most followed Nigerian Twitter influencer in 2025?
As of May 2025, Davido leads the pack with over 8 million fans, thanks to his music and consistent engagement.
How can UK brands collaborate with Nigerian Twitter influencers?
UK brands can approach influencers via platforms like BaoLiba, negotiate deals in GBP, and tailor campaigns to Nigerian trends and cultural contexts for maximum impact.
What payment methods are best for paying Nigerian influencers from the UK?
Payment platforms like Payoneer and Wise are preferred for smooth GBP transactions, avoiding currency conversion headaches and delays.
❗ Risks and Challenges to Keep in Mind
It’s not all smooth sailing. Nigerian Twitter influencers can sometimes be unpredictable, and you need to watch for:
- Political sensitivity: Some influencers are vocal about politics, which can backfire if your brand is seen as taking sides.
- Fake followers: The Nigerian market has its share of follower farms, so vetting is a must.
- Time zone differences: Nigeria is one hour ahead of the UK, so schedule posts to hit prime Nigerian Twitter hours (usually early evening Nigerian time).
- Changing platform landscape: Twitter’s policies and user base can shift rapidly; keep an eye on platform updates.
💡 Final Thoughts
In 2025, Nigeria’s Twitter influencer scene is a goldmine for UK marketers who want authentic reach into a vibrant, engaged audience. By tapping into the right influencers, localising content, and using trusted platforms like BaoLiba for influencer discovery and payment handling, UK advertisers can score big wins.
BaoLiba will continue updating the United Kingdom on the latest influencer marketing trends in Nigeria and beyond, so keep an eye out and stay ahead of the game.
