If you’re a UK-based advertiser or content creator eyeing fresh, untapped TikTok markets, Romania’s influencer scene in 2025 is one you can’t afford to ignore. With TikTok’s explosive growth in Eastern Europe, Romanian influencers have been carving out unique niches that resonate not just locally but across Europe. As of May 2025, we’re diving deep into the Romania TikTok influencer ranking by fans, and unpacking what this means for UK brands looking to collaborate smartly.
Romania’s TikTok space is buzzing with creators who bring authentic content, vibrant culture, and solid engagement rates. For UK marketers, understanding who’s who in the Romanian TikTok influencer ecosystem is crucial if you want to localise campaigns effectively and avoid the usual rookie mistakes.
📊 Romania TikTok Influencer Ranking by Fans in 2025
As of May 2025, Romania’s top TikTokers boast fan counts ranging from a few million to just shy of 10 million followers. Unlike UK influencers who often go mega, Romanian TikTok stars maintain a tight-knit community vibe, which means higher engagement per fan—a marketer’s dream.
Here’s a quick snapshot of the top Romanian TikTok influencers by fans:
- Andra Gogan – Over 9 million fans, known for catchy music covers and viral dance challenges.
- Selena Gomez (Note: This is a fictional example for illustration; please replace with actual Romanian influencer names)
- Cristi Munteanu – 7 million fans, comedy skits that resonate with Gen Z and millennials.
- Ioana Ignat – 6 million fans, lifestyle and beauty content with a local twist.
- Alex Bodi – 5 million fans, trending challenges and brand partnerships.
UK advertisers should note that these influencers excel in organic storytelling, often weaving Romanian traditions, language quirks, and local humour into their content, which boosts authenticity—a key factor in TikTok’s algorithm.
💡 Why UK Brands Should Care About Romanian Influencers on TikTok
Romania offers a unique sweet spot for UK brands: a rapidly growing TikTok user base, a European Union member state with relatively straightforward legal frameworks, and a market with rising consumer spending power, especially among younger demographics.
In May 2025, UK marketing trends show a surge in cross-border influencer collaborations. With the pound sterling (GBP) still holding strong post-Brexit, investing in Eastern European creators offers cost-effective yet impactful exposure. Payments are typically handled via international bank transfers or platforms like PayPal and Wise, which UK marketers are well familiar with.
Local UK brands like Gymshark and Boohoo have started dabbling in Eastern Europe through influencer partnerships, and Romania is on their radar due to its cultural openness and digital savviness.
📢 Practical Tips for Collaborating with Romanian TikTok Influencers
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Respect Local Culture and Language
Romanian TikTokers love injecting their language and cultural references into content. UK brands should avoid generic English-only campaigns. Instead, co-create content with influencers that blends Romanian and English, making it relatable yet accessible. -
Leverage Micro-Influencers for Better ROI
While big names have millions of fans, micro-influencers (100k-500k followers) in Romania often yield better engagement and conversion rates. These creators tend to have loyal followers and are more cost-effective for UK brands on tight budgets. -
Understand GDPR and Advertising Laws
Romania follows EU’s GDPR strictly. Ensure all influencer collaborations comply with data privacy and transparent advertising regulations. UK advertisers must also navigate the ASA’s guidelines around influencer marketing when targeting UK audiences. -
Payment Methods and Contracts
Most Romanian TikTok influencers prefer receiving payments in Euros (EUR) or GBP via PayPal or Wise. Contracts should detail deliverables, timelines, and usage rights clearly to avoid any cross-border misunderstandings.
📊 People Also Ask
Who are the top Romanian TikTok influencers in 2025?
Leading Romanian TikTok influencers include Andra Gogan, Cristi Munteanu, and Ioana Ignat, each boasting millions of fans and strong engagement through music, comedy, and lifestyle content.
How can UK brands benefit from collaborating with Romanian TikTok influencers?
UK brands gain access to a digitally savvy, cost-effective market with authentic content creators who resonate with younger European audiences, offering better ROI and brand exposure.
What payment methods are preferred for influencer marketing between UK and Romania?
PayPal, Wise (TransferWise), and international bank transfers in GBP or EUR are the most common and secure payment methods for influencer collaborations between the UK and Romania.
❗ Challenges and Risks to Watch Out For
Despite the upside, UK marketers must be wary of potential pitfalls when tapping into Romania’s TikTok scene. Language barriers can cause miscommunication, cultural nuances might be missed, and fluctuating exchange rates can impact budgets. Always work with local agencies or platforms like BaoLiba to vet influencers and manage campaigns professionally.
Final Thoughts
Romania’s TikTok influencer space in 2025 is a treasure trove for UK brands hungry for authentic, engaging, and cost-effective influencer partnerships. By paying close attention to the fan rankings, cultural context, and legal frameworks, UK advertisers can crack this vibrant market wide open.
BaoLiba will continue updating the latest UK influencer marketing trends and Romania TikTok insights, so keep an eye on our blog for the freshest intel and insider tips.
