If you’re a UK-based brand or content creator eyeing the Austrian market, Facebook remains a solid playground for influencer marketing. With over 3 million active users in Austria, Facebook offers a sweet spot for campaigns targeting a diverse crowd—from Vienna’s hipsters to Salzburg’s culture buffs. As of May 2025, Austrian Facebook users are engaging more with local voices than ever, making influencer collaborations a no-brainer for brands wanting authentic reach.
Here’s the lowdown on the top 10 Facebook influencers in Austria you should seriously consider partnering with. I’m talking real-deal accounts that bring in engagement, trust, and that elusive ROI we all chase. Plus, I’ll sprinkle in some UK-flavoured tips on how advertisers and creators can sync up smoothly across borders, cashing in with GBP, and navigating legal do’s and don’ts.
📢 Why Austria and Facebook Make a Perfect Match for UK Advertisers
Austria’s digital landscape might seem niche from the UK, but don’t sleep on it. Facebook is still a heavyweight there, unlike some markets where TikTok or Instagram dominate. Plus, Austrian users have a knack for following trusted local voices on Facebook, making influencer partnerships a direct line to attentive audiences.
For UK brands, paying influencers in euros (€) is straightforward through platforms like Wise or PayPal, which handle currency conversion smoothly. Just remember, Austrian contracts for influencer deals must comply with EU advertising laws — clear disclosure of paid partnerships is mandatory and non-negotiable.
If you’re a UK influencer, collaborating with Austrians means familiarising yourself with GDPR and the DSGVO (Austrian data protection law). Transparency is king, and Austrian followers respect influencers who play by the book.
💡 The Top 10 Facebook Influencers in Austria to Watch
Here’s the cream of the crop, ranked not by follower count alone but by engagement, relevance, and niche authority as of May 2025:
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Anna Maria Damm – Lifestyle and travel queen with a knack for storytelling. Her Facebook posts blend stunning visuals with practical tips, ideal for brands in travel, fashion, and wellness.
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Markus Lanz – Known for tech and gadgets, Markus crafts honest reviews that resonate with Austria’s tech-savvy crowd. Great for electronics or SaaS brands looking for credible voices.
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Lena Schwarz – A foodie influencer who’s also a chef, Lena’s Facebook page is a hotspot for culinary brands and kitchenware companies.
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Stefan Berger – Fitness and wellness guru who draws a loyal following in Vienna. Perfect for sportswear and health supplement brands wanting authentic testimonials.
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Julia Huber – Eco-conscious fashionista with a strong green message. Collaborate with Julia for sustainable brand campaigns that want to tap Austria’s growing eco-market.
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Peter Winkler – Finance and investment influencer, popular with young professionals. Ideal for fintech and banking brands seeking educated, financially aware audiences.
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Sophie Klein – Family and parenting influencer, Sophie’s page offers heartfelt, relatable content. A fit for brands in baby products, education, and family services.
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David Moser – Music and entertainment buff with a finger on the pulse of Austria’s pop culture. Collaboration opportunities for lifestyle and entertainment brands.
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Claudia Fischer – Beauty and skincare expert with tutorials and product reviews loved by Austrian women aged 25-40.
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Thomas Gruber – Travel and adventure storyteller, Thomas engages a mix of millennials and Gen Z with his immersive content and honest recommendations.
📊 How UK Advertisers Can Nail Facebook Influencer Deals with Austrians
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Payments: Use GBP but settle in EUR via trusted cross-border payment systems. This avoids wallet shock for your Austrian partners.
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Contracts: Always have clear written agreements outlining deliverables, timelines, and disclosure requirements under EU law.
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Content Style: Austrians appreciate authenticity and subtlety over flashy ads. Encourage influencers to weave your brand naturally into their storytelling.
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Timing: Austrian Facebook users are most active during evenings and weekends. Schedule posts accordingly to maximise impressions.
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Platforms: While Instagram and TikTok are hot in the UK, Facebook still commands respect in Austria, especially among older demographics and professionals.
🧐 People Also Ask
Who are the most influential Facebook creators in Austria?
Creators like Anna Maria Damm and Markus Lanz top the charts due to their authentic content and strong engagement in niches like lifestyle and tech.
How can UK brands collaborate with Austrian Facebook influencers?
Start by understanding Austrian advertising laws, use cross-border payment tools for smooth transactions, and focus on genuine storytelling to connect with local audiences.
Is Facebook still effective in Austria compared to other platforms?
Yes, as of May 2025, Facebook remains a key platform in Austria, especially for reaching older and professional demographics, unlike in the UK where younger users may prefer TikTok or Instagram.
❗ Final Tips for UK Advertisers
Don’t just chase follower numbers—look at engagement rate and audience authenticity. Austria’s Facebook users value trust, so influencer partnerships should feel genuine, not salesy. Keep legal compliance airtight and payment methods seamless, and you’ll build campaigns that convert.
BaoLiba will continue updating UK advertisers on the latest influencer marketing trends across Austria and beyond. Stay tuned for more insider tips and real-talk strategies to crush your cross-border campaigns.
