If you’re a UK-based advertiser or creator looking to tap into the French market via TikTok, knowing the right influencers to work with is half the battle won. France’s TikTok scene is buzzing, with creators blending local culture, humour, and trends that resonate deeply with French audiences. As of May 2025, collaboration with French TikTokers is proving to be a smart move for brands wanting authentic reach beyond the Channel.
In this guide, I’ll share the top 10 TikTok influencers from France you should seriously consider partnering with — no fluff, just the real deal. Plus, I’ll sprinkle in some practical tips on working cross-border from a UK perspective, including payment methods, cultural pointers, and campaign examples. Let’s dive in.
📢 Why Collaborate with French TikTok Influencers from the UK?
France is Europe’s second-largest TikTok market after the UK, with over 20 million active users. French TikTokers are masters of storytelling and creativity, often blending lifestyle, comedy, fashion, and food content. For UK brands, this means huge potential to localise messaging and build brand love in a market that’s not just adjacent but culturally rich.
Moreover, French creators tend to have highly engaged followings—followers who trust their recommendations. When you couple that with the UK’s strong influencer marketing ecosystem and reliable GBP-based payment systems like PayPal or TransferWise (now Wise), cross-border campaigns are smoother than ever.
💡 Top 10 TikTok Influencers in France You Need on Your Radar
Here’s the lowdown on the French TikTokers who are smashing it in 2025. These creators cover a range of niches, so whether you’re a fashion retailer, travel brand, or tech startup, you’ll find a match.
1. Léa Elui
Follower count: 15M+
Niche: Dance, lifestyle, beauty
Why collaborate: Léa’s youthful energy and polished dance routines make her a top pick for fashion and beauty brands targeting Gen Z.
2. Khaby Lame
Follower count: 150M+ (global, French-based)
Niche: Comedy, life hacks
Why collaborate: Although originally from Italy, Khaby lives in France and is a global sensation. His silent comedic style transcends language barriers, perfect for universal brand messages.
3. Just Riadh
Follower count: 9M+
Niche: Comedy, lifestyle
Why collaborate: Charismatic with a strong French-Arabic cultural influence, ideal for brands wanting to tap into France’s diverse urban youth.
4. Roxane Bruneau
Follower count: 5M+
Niche: Music, lifestyle
Why collaborate: A rising star in the music scene, great for entertainment or lifestyle campaigns.
5. Sanaa El Mahalli
Follower count: 7M+
Niche: Fashion, beauty, lifestyle
Why collaborate: Sanaa’s style and authenticity resonate well with millennial and Gen Z female audiences.
6. Bilal Hassani
Follower count: 3.5M+
Niche: Music, LGBTQ+ advocacy
Why collaborate: For brands supporting diversity and inclusion, Bilal is the go-to influencer in France.
7. Inoxtag
Follower count: 12M+
Niche: Gaming, entertainment
Why collaborate: Perfect for tech brands and gaming advertisers aiming for young male demographics.
8. Léna Situations
Follower count: 6M+
Niche: Fashion, lifestyle, vlogging
Why collaborate: Léna’s storytelling and relatable content make her a strong partner for lifestyle and luxury brands.
9. Daphné Burki
Follower count: 2.5M+
Niche: Comedy, TV personality
Why collaborate: For brands wanting to inject humour with a mature edge, Daphné is a solid choice.
10. Tibo InShape
Follower count: 8M+
Niche: Fitness, motivation
Why collaborate: Fitness and wellness brands will find Tibo’s audience highly engaged and motivated.
📊 Key Tips for UK Brands Collaborating with French TikTok Influencers
Understand the cultural nuances
French humour and style differ from UK sensibilities. Don’t just translate copy — localise it. For example, French audiences love witty wordplay and a bit of irony.
Payment and contracts
Most French influencers prefer payments via SEPA bank transfers or PayPal. Setting contracts with clear deliverables and respecting GDPR and CNIL regulations is a must.
Use local agencies for smoother workflows
Platforms like Hivency or local agencies such as Influence4You can help navigate French regulations and influencer vetting.
Leverage UK platforms like BaoLiba
BaoLiba supports cross-border influencer matching with built-in translation and payment options, making life easier for UK advertisers.
❓ People Also Ask
How do I find authentic French TikTok influencers?
Use specialised influencer platforms that support French market filters or work with local agencies who know the scene inside out.
What’s the best way to pay French TikTokers from the UK?
SEPA or PayPal are the preferred choices. Wise also offers competitive FX rates for GBP to EUR transfers.
Are collaborations with French TikTokers effective for UK brands?
Absolutely. French creators have loyal audiences and high engagement rates, which translate well for brand awareness and conversions.
📢 Final Thoughts
If you’re aiming to crack the French TikTok market in 2025, partnering with these top 10 influencers is a no-brainer. Their follower counts and content styles cover a wide spectrum of niches, helping your campaigns land with authenticity and punch. Remember: localisation is king, and respecting local payment and legal frameworks will save you headaches.
BaoLiba will continue updating the latest UK influencer marketing trends, so stay tuned and keep your campaigns sharp!
