If you’re a marketer or a creator based in the United Kingdom looking to crack the Polish market, partnering with the right YouTube influencers is your golden ticket. Poland’s YouTube scene is buzzing with creators who not only command huge local audiences but also connect well with broader European viewers. Knowing who to work with can seriously level up your brand’s reach, engagement, and ROI.
As of May 2025, the UK’s marketing landscape is increasingly turning to cross-border influencer collaborations, especially with countries like Poland where digital consumption is skyrocketing. Payment methods, content styles, and audience preferences here differ from what you’re used to, so a localised, practical approach is key. Let’s dive into the top 10 Polish YouTube influencers you should consider for your next campaign on the tube.
📢 Why Collaborate with Polish YouTubers from the UK Perspective
Poland has a population of nearly 38 million, with a young, tech-savvy demographic glued to YouTube for everything from gaming and lifestyle to tech reviews and comedy. For UK brands, this means a fertile ground to tap into a vibrant market with relatively low CPC rates compared to Western Europe.
The UK and Poland share strong economic ties, with plenty of Polish expats in the UK and vice versa, making cultural crossover easier. Payment-wise, most influencer deals here are settled in GBP via PayPal, bank transfers, or platforms like Wise, which offer low fees and currency conversion benefits.
💡 The 10 Must-Know Polish YouTube Influencers for Your Brand
1. Blowek
Gaming and lifestyle content giant. Blowek’s subscriber count is massive, and his engagement rates make him perfect for brands targeting Gen Z gamers and tech lovers.
2. Littlemooonster96
Beauty and lifestyle queen with a strong female audience. Ideal for UK beauty brands wanting to test the Polish market with influencer-led product launches.
3. ReZigiusz
Known for his comedic gaming videos and vlogs, ReZigiusz offers a fun, relatable voice to younger audiences. Great for casual, humorous campaigns.
4. Friz
Friz is a lifestyle and entertainment influencer with a broad reach. Collaborating with him means exposure to a wide spectrum of urban Polish youth.
5. Krzysztof Gonciarz
A more mature, travel and culture-focused creator. If your brand is about experiences or high-end products, Krzysztof’s audience aligns well.
6. Stuu
Gaming and entertainment mixed with real-life vlogging. Stuu is versatile and good for both product placements and storytelling campaigns.
7. Maffashion
A fashion influencer crossing over into YouTube with style tips and personal insights. Perfect for UK fashion retailers expanding into Poland.
8. IsAmUxPompa
A mix of challenge videos and social experiments, which get high engagement. Brands looking for viral, shareable content should pay attention here.
9. Niekryty Krytyk
Film and pop culture critic with a loyal fanbase. Ideal for entertainment brands, cinemas, or streaming services targeting Polish cinephiles.
10. Red Lipstick Monster
Makeup tutorial and beauty reviews channel with a strong community feel. Perfect for UK cosmetics brands wanting authentic reviews.
📊 What Makes Polish YouTube Collabs Different
Unlike the UK’s more polished influencer market, Polish creators often bring a raw, genuine vibe that resonates deeply with their audiences. They tend to prefer long-form content and storytelling over quick ads, so your campaigns should be more about collaboration than just one-off sponsored videos.
Also, Polish YouTubers often work with local brands like Reserved (fashion), Żabka (convenience stores), and Allegro (e-commerce giant), so tying your brand to these familiar names can create trust quickly.
❗ Legal and Payment Tips for UK Marketers
- Make sure contracts comply with both UK and Polish advertising laws — transparency and disclosure are a must.
- Settle payments in GBP or EUR, as these are widely accepted, but always clarify currency conversion fees upfront.
- VAT rules can be tricky across borders; get advice from your finance team on cross-border invoicing.
- Use influencer marketing platforms like BaoLiba to streamline contracts, payments, and content approval.
📢 People Also Ask
What type of content works best for Polish YouTube audiences?
Polish viewers love genuine storytelling, gaming, lifestyle vlogs, and beauty content. Long-form videos with strong personality wins over short, flashy ads.
How do UK brands pay Polish influencers?
Mostly through PayPal, Wise transfers, or direct bank payments. Contracts typically specify payment in GBP or EUR to avoid currency risks.
Can UK influencers collaborate with Polish YouTubers?
Absolutely. Cross-border collabs are trending, especially for lifestyle and gaming content. Language barriers can be bridged with subtitles or bilingual creators.
💡 Final Thoughts
If you’re serious about expanding into Poland, these 10 Polish YouTube influencers are a solid starting point. Tailor your campaigns to fit local tastes, respect cultural differences, and handle payments and contracts professionally to avoid headaches. Keep an eye on emerging creators too — Poland’s YouTube scene evolves fast.
BaoLiba will continue updating the latest influencer marketing trends in the United Kingdom and beyond. Follow us for more hands-on insights and no-nonsense advice.
