If you’re a UK-based advertiser or content creator looking to break into the Netherlands market via Snapchat, you’re in the right place. Snapchat is still a powerhouse for reaching younger, engaged audiences, especially in Europe’s digital-savvy regions. But tapping the right influencers can be a minefield if you don’t know the local flavour and how Dutch creators roll.
In this article, we’ll walk you through the top 10 Snapchat influencers in the Netherlands worth your time and budget in 2025. We’ll also sprinkle in some practical tips on collaboration, payment methods, and legal nuances from a UK marketer’s perspective. By the end, you’ll be ready to slide into Dutch Snapchats like a pro.
📊 Why Snapchat Still Matters in the Netherlands
Snapchat in the Netherlands remains a go-to for Gen Z and Millennials, with daily active users keeping the platform alive and kicking. According to 2025 May data, the Netherlands ranks in the top 10 European countries for Snapchat penetration, with over 4 million active users. For UK advertisers targeting this market, knowing the local influencers who command attention is gold.
While Instagram and TikTok are often talked about, Snapchat’s ephemeral content and private messaging create a unique engagement type that’s hard to replicate. Plus, Dutch users appreciate authenticity and local culture, so working with native influencers is a must.
💡 How UK Advertisers Should Approach Dutch Snapchat Influencers
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Localisation is key: Dutch audiences respond best to content that feels native. Don’t just translate your UK campaign — adapt it to local slang, humour, and trends.
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Payment in Euros (€): Unlike the UK’s GBP, Dutch influencers expect payments in Euros. Platforms like Wise or Payoneer make cross-border payments smooth.
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Contracts & compliance: The Netherlands has strict digital advertising laws, especially around FTC-style disclosure and GDPR. Make sure your influencer contracts cover data privacy and transparency.
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Use trusted Dutch agencies: If you’re new to the market, local agencies like Influentials or NLX can bridge cultural gaps and streamline influencer vetting.
📢 The Top 10 Snapchat Influencers in the Netherlands You Should Know
1. Nikkie de Jager (@nikkietutorials)
Though famous globally for YouTube, Nikkie’s Snapchat remains insanely popular in the Netherlands. She commands a loyal beauty and lifestyle audience, ideal for fashion and cosmetics brands.
2. Dylan Haegens (@dylan_snap)
Dylan is the go-to guy for comedy and daily vlogs, with strong engagement on Snapchat. His youthful vibe works perfectly for brands targeting Gen Z.
3. Anna Nooshin (@annanooshin)
A multi-platform star with a strong presence on Snapchat, Anna is perfect for luxury, fashion, and lifestyle collaborations.
4. Enzo Knol (@enzoknol)
Known for his energetic vlogs, Enzo’s Snapchat audience is massive. He’s a prime pick for brands wanting to tap into travel, tech, or gaming niches.
5. Monica Geuze (@monicageuze)
Monica’s Snapchat content blends lifestyle with family and fashion, attracting a slightly older millennial crowd.
6. Giel de Winter (@gieldewinter)
This influencer brings a creative edge with his unique storytelling style on Snapchat, great for tech startups and creative brands.
7. Femke Meines (@femkemeines)
Emerging as a music and entertainment influencer, Femke’s Snapchat is buzzing with young Dutch fans.
8. Kaj Gorgels (@kajgorgels)
A TV personality with a casual and funny Snapchat presence, ideal for lifestyle and FMCG brands.
9. JayJay Boske (@jayjayboske)
JayJay’s Snapchat is a hotspot for multicultural and fashion-forward youth, perfect for streetwear and urban brands.
10. Evelien Bosmans (@evelienbosmans)
Evelien nails travel and wellness content, making her a good fit for health products and tourism campaigns.
📊 People Also Ask
What’s the best way to pay Dutch influencers from the UK?
Paying in Euros via international transfer services like Wise or Payoneer is the most straightforward. Avoid currency conversion fees by agreeing on Euro payments upfront.
How do I ensure legal compliance when working with Dutch Snapchat influencers?
Make sure contracts cover GDPR data handling and require clear advertising disclosures. Consult local legal expertise or agencies to avoid costly mistakes.
Can UK brands use UK influencers to target Dutch audiences on Snapchat?
It’s possible but less effective. Dutch audiences prefer local voices and cultural relevance, so collaborating with Netherlands-based influencers yields better engagement.
❗ Final tips to nail your Snapchat influencer campaigns in the Netherlands
- Prioritise authentic storytelling tailored to Dutch culture
- Use local slang and references to win trust
- Ensure payments and contracts respect local laws
- Track engagement carefully — Snapchat metrics differ from Instagram or TikTok
- Consider working with Dutch micro-influencers for niche reach
Wrapping Up
Snapchat remains a vibrant channel in the Netherlands, especially for younger audiences that UK advertisers want to reach. By partnering with the right Dutch influencers, you can break through the noise and build genuine connections. Keep these top 10 Snapchat influencers on your radar and approach collaborations with respect to local culture and laws.
BaoLiba will continue updating the United Kingdom market on influencer marketing trends worldwide. Stay tuned for more insider tips and campaigns that convert.
