Snapchat might not be the first thing that pops into the minds of UK advertisers when thinking about influencer marketing, but if you’re eyeing the Canadian market, you’re missing out big time. As of May 2025, Snapchat remains a powerhouse among younger audiences in Canada, with its unique blend of immediacy, authenticity, and creative flair. For UK brands and content creators wanting to tap into Canada’s Snapchat scene, partnering with top-notch local influencers is the golden ticket.
Let’s cut through the fluff and get down to the nitty-gritty: here are the top 10 Snapchat influencers in Canada you should seriously consider collaborating with, alongside practical tips tailored for UK advertisers and creators looking to make waves across the pond.
📢 Why Snapchat Still Matters in Canada for UK Marketers
Snapchat’s user base in Canada skews younger, mostly Gen Z and millennials who crave real-time, unfiltered content. This demographic is notoriously hard to reach through traditional ads, but Snapchat influencers crack that code by blending entertainment with subtle promotion.
UK advertisers, take note: Canadian consumers appreciate local flavour and authenticity. That means working with Canadian Snapchat influencers isn’t just about reach—it’s about cultural relevance. Plus, Snapchat’s format encourages quick, eye-catching content that fits perfectly with fast-scrolling mobile users.
When it comes to payment, UK brands should be ready to handle transactions in Canadian dollars (CAD). Most influencers prefer PayPal or direct bank transfers, so sorting out the logistics beforehand smooths the process. Also, keep UK advertising standards and Canadian regulations in mind—transparency and disclosure are non-negotiable.
💡 How to Work with Canadian Snapchat Influencers from the UK
-
Do your homework: Not every influencer suits your brand. Look beyond follower count; assess engagement, content tone, and audience demographics.
-
Be clear on deliverables: Snapchat’s ephemeral nature means your campaign needs clear KPIs—be it swipe-ups, story views, or direct interactions.
-
Respect time zones and cultural nuances: Canada spans multiple time zones and cultural pockets. Work with influencers who know their own backyard inside out.
-
Localise your messaging: UK slang won’t always land. Collaborate with influencers to tweak content so it resonates authentically.
-
Use BaoLiba or similar platforms: These give you access to verified influencer profiles, audience insights, and smooth contract/payment management.
📊 Top 10 Snapchat Influencers in Canada You Should Collaborate With
Here’s the lowdown on who’s killing it on Snapchat in Canada—these creators bring real influence and engagement to the table:
-
Emma Lavelle (@emma_lavelle)
Lifestyle and beauty queen with a knack for relatable content. She’s big on honest reviews and local Canadian brands. -
Jayden Riel (@jaydenriel)
Known for his comedic sketches and quick wit, Jayden’s audience is highly engaged in the 18-24 age bracket. -
Sasha Nguyen (@sashanguyen.ca)
Fitness and wellness guru offering quick tips and motivational snaps. Perfect if your brand is into health or activewear. -
Liam O’Donnell (@liam_snap)
Tech junkie and gadget reviewer with a solid Canadian following. Great for electronics and digital services. -
Maya Patel (@mayapatelvibes)
Fashion influencer who mixes high street with local Canadian designers. Her style is a hit with millennial females. -
Noah Fisher (@noahfisherlive)
Music and festival enthusiast who shares exclusive behind-the-scenes content, ideal for event and entertainment brands. -
Olivia Chen (@oliviasnaps)
Foodie and travel content creator, always showcasing hidden gems across Canada. Perfect if you’re in F&B or tourism. -
Ethan Grant (@ethangrant_)
Skateboarder and urban lifestyle influencer with a strong youthful fanbase in major Canadian cities. -
Zara Kaur (@zarakaur.ca)
Mental health advocate and motivational speaker. Collaborations here can boost brand empathy and social responsibility cred. -
Caleb Turner (@calebturner)
Environmental activist using Snapchat to promote sustainable living. Great for green brands wanting to connect with conscious consumers.
❓ People Also Ask
What makes Snapchat influencers in Canada unique compared to other platforms?
Snapchat influencers offer a raw, authentic connection with younger audiences through ephemeral content and interactive features like polls and AR lenses, making campaigns feel more personal and less scripted.
How can UK brands handle payments for Canadian influencers?
Most Canadian influencers prefer payments in CAD via PayPal or bank transfer. Using platforms like BaoLiba can streamline payments and contracts, ensuring compliance with both UK and Canadian financial regulations.
Are there any legal considerations when working with Canadian Snapchat influencers?
Yes. Disclosure of sponsored content is mandatory under Canadian advertising laws, similar to the UK’s ASA guidelines. Transparency builds trust and keeps your campaign legit.
📢 Current Marketing Trends in the UK and Canada (May 2025)
In May 2025, UK brands are doubling down on cross-border influencer marketing, with Canada as a key focus due to cultural similarities and strong social media penetration. The rise of short-form video content and immersive AR experiences on Snapchat means brands must be nimble and creative. Influencer partnerships that feel genuine and tap into local culture outperform generic ads every time.
Many UK brands are teaming up with local Canadian agencies or using platforms like BaoLiba to manage influencer vetting, contracts, and content approvals, making the whole process slicker and less of a headache.
Final Thoughts
If you’re a UK advertiser or creator looking to expand into the Canadian Snapchat scene, these top 10 influencers offer a solid starting point. Remember, it’s not just about numbers—cultural fit, engagement, and content style matter big time. Nail these, and you’ll see your campaigns convert better, build brand loyalty, and maybe even go viral.
BaoLiba will continue to update the UK market on influencer marketing trends across Canada and beyond. Keep an eye on us to stay ahead in the game.
