If you’re a UK-based brand or creator looking to expand your reach into the Indian market, Telegram is a golden ticket you can’t ignore. Unlike Instagram or YouTube, Telegram’s less saturated, more direct, and packed with hyper-engaged communities. As of 2025 May, India boasts one of the largest Telegram user bases globally, making it a hotspot for influencer marketing.
This article dives straight into the top 10 Telegram influencers in India you should seriously consider collaborating with. We’ll break down who they are, why they matter, and how to work with them from a UK perspective — including payment tips, legal nuances, and practical insights to make your campaign ROI-proof.
📢 Why Telegram Influencers Matter for UK Brands Targeting India
Telegram in India isn’t just a messaging app; it’s a massive content-sharing hub where influencers run channels and groups with tens or hundreds of thousands of followers. The platform’s open API and low interference from algorithms mean your sponsored content gets seen by real people, not lost in a feed shuffle.
For UK advertisers, this means better engagement, sharper targeting, and often, lower CPMs compared to Facebook or Instagram India. Plus, payment methods like bank transfers via NEFT or UPI are common for Indian creators, but UK brands can manage this via PayPal or Wise with minimal fuss.
💡 Top 10 Telegram Influencers in India You Can’t Miss
Here’s the real deal: these 10 Telegram influencers pack punch in various niches — from tech and finance to lifestyle and entertainment. Collaborating with them can seriously boost brand visibility in India’s booming digital landscape.
1. TechGuru India (Tech & Gadgets)
With over 150k active subscribers, TechGuru India is the go-to channel for gadget reviews and tech news. UK brands in consumer electronics or SaaS can get direct access to India’s tech-savvy crowd here.
2. FinanceMitra (Personal Finance & Investments)
FinanceMitra offers daily tips on stock markets, mutual funds, and crypto. This influencer is perfect if you’re pushing fintech products or investment platforms into India.
3. Bollywood Buzz (Entertainment & Celeb News)
Bollywood Buzz commands a loyal audience of 200k+ who live for celeb gossip and movie updates. Ideal for lifestyle brands targeting young adults.
4. Foodie Trails India (Food & Travel)
This channel shares local food guides and travel hacks. UK food delivery brands, travel agencies, or hospitality services will find their niche audience here.
5. Fitness Freak India (Health & Wellness)
Fitness Freak India taps into the growing health-conscious Indian market with workouts, diets, and wellness tips. Perfect for UK supplement and fitness gear brands.
6. EduTalks India (Education & Career)
EduTalks India caters to students and professionals seeking career advice and course recommendations. Education tech startups and online course providers should take note.
7. Startup Scoop (Entrepreneurship & Business)
For UK B2B brands or SaaS companies, Startup Scoop is a great Telegram influencer focusing on India’s startup ecosystem and business news.
8. Gaming Adda (Gaming & Esports)
Gaming Adda is buzzing with India’s young gaming community. If your brand is in gaming accessories or esports, this channel offers direct access to engaged users.
9. Daily Memes India (Humour & Pop Culture)
Who doesn’t love memes? Daily Memes India has a huge following for light-hearted content, perfect for viral marketing campaigns.
10. DIY Crafts India (Lifestyle & Hobbies)
DIY Crafts India appeals to a creative audience interested in handmade crafts and home decor. A niche but loyal segment for lifestyle brands.
📊 How to Collaborate with Indian Telegram Influencers from the UK
Understand the Content and Audience
Telegram influencers in India often run channels with specific themes — don’t expect a one-size-fits-all approach. Spend time analysing their content and audience demographics. Use tools like Combot or Telemetr.io for channel analytics.
Communication & Negotiation
Most Indian influencers prefer WhatsApp or Telegram itself for quick chats. Be clear about your campaign goals, timelines, and deliverables. English is widely spoken, but keeping communication simple and direct wins.
Payment Terms
While Indian influencers prefer local payments like UPI or bank transfers, UK clients can use PayPal, Wise, or even Revolut for quick international payments. Agree on milestones and keep invoices clear to avoid tax complications on either side.
Legal & Compliance
Respect India’s advertising laws — make sure sponsored content is clearly disclosed. Keep GDPR and UK advertising standards in mind too, especially when handling user data or running cross-border campaigns.
❗ Common Pitfalls to Avoid
- Ignoring Local Culture: Indian Telegram communities value authenticity. Avoid overly promotional or generic content.
- Underestimating Time Zones: India is 4.5 hours ahead of the UK. Schedule posts and meetings accordingly.
- Skipping Analytics: Don’t just rely on follower numbers. Engagement metrics matter more on Telegram.
### People Also Ask
What makes Telegram a good platform for influencer marketing in India?
Telegram’s open channels, minimal algorithm restrictions, and large active user base in India create a direct, engaged audience ideal for influencer marketing.
How do UK brands pay Indian Telegram influencers?
UK brands typically use PayPal, Wise, or Revolut for international payments, while Indian influencers may prefer local options like UPI or bank transfers.
Can Telegram influencers in India help boost brand awareness quickly?
Yes, because of Telegram’s viral sharing culture and niche communities, collaborating with influencers can rapidly increase brand visibility and engagement.
Final Thoughts
As of 2025 May, tapping into India’s Telegram influencer scene is a smart move for UK brands wanting authentic engagement and fresh audiences. Remember, it’s about building genuine collaborations, respecting local nuances, and measuring real impact. BaoLiba will keep updating you on United Kingdom’s influencer marketing trends — stay tuned and keep hustling!
