If you’re a UK-based marketer or content creator looking to crack the Saudi Arabian market, teaming up with the right TikTok influencers is your golden ticket. Saudi Arabia’s TikTok scene is buzzing, with creators racking up millions of followers and engagement rates that’d make any brand drool. As of May 2025, the interest from UK brands in Middle Eastern markets is booming, especially on social platforms like TikTok where short-form video rules the roost.
Let’s unpack the top 10 TikTok influencers in Saudi Arabia you absolutely need on your radar to elevate your campaigns, engage local audiences authentically, and get ROI that speaks your language — British pounds and all.
📢 Why Saudi Arabia TikTok Collaboration Matters for UK Marketers
Saudi Arabia sees one of the highest TikTok penetration rates in the Middle East, with over 17 million active users. For UK brands wanting to export lifestyle, fashion, tech, or FMCG products, local TikTokers are your best bet to cut through cultural noise and language barriers.
Payments? UK advertisers typically use international payment gateways like PayPal or bank transfers in GBP when working with Saudi influencers. Contracts need to respect Saudi’s legal frameworks — which can be quite conservative — so always get local legal advice.
Working with Saudi influencers is not just about follower count but authenticity and cultural alignment. Brands like ASOS and Gymshark have already dipped toes into the region through influencer collaborations, proving the model works.
💡 Top 10 Saudi TikTok Influencers You Should Collaborate With
Here’s a no-nonsense list, mixing mega stars and niche creators, handpicked with an eye on engagement, brand fit, and cross-market appeal:
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Faisal Al Basri (@faisalbasri) – 10M+ followers
Comedy and relatable Saudi everyday life content. Great for lifestyle and FMCG brands targeting young adults. -
Lojain Omran (@lojain_omran) – 8.5M followers
A major celebrity and TV presenter with a polished style. Ideal for luxury, beauty, and fashion collaborations. -
Huda Kattan (@huda) – 50M+ followers
Though Iraqi-American, Huda’s vast Middle Eastern influence spills into Saudi Arabia massively. Beauty brands dream of her reach. -
Saud Al Sulaiman (@saudalsulaiman) – 5M followers
Fitness influencer with a huge local following. Perfect for health supplements and sports apparel. -
Dana Al Tuwarish (@danaaltuwarish) – 4M followers
Fashion and lifestyle queen with a strong Saudi and GCC appeal. Great for apparel and accessories. -
Abdullah Al Jumah (@abdullahaljumah) – 3.8M followers
Travel and storytelling influencer, excellent for brands focused on tourism and experiences. -
Reema Al Askar (@reemalaskar) – 3.5M followers
Family and parenting content creator, ideal for baby products or family-oriented services. -
Meshari Al Dossary (@mesharialdossary) – 3M followers
Comedy and satirical takes on Saudi culture, good for brands taking a playful tone. -
Nojoud Alrumaihi (@nojoud) – 2.7M followers
Beauty and makeup tutorials targeting younger women, perfect for cosmetic brands. -
Fahad Albutairi (@fahadalbutairi) – 2.5M followers
One of the pioneers of Saudi social media comedy, great for entertainment and lifestyle campaigns.
📊 People Also Ask
How do UK brands pay Saudi TikTok influencers?
Most UK companies use international bank transfers or PayPal in GBP. Some influencers accept payments via platforms like Payoneer, which eases currency exchange and tax compliance.
What type of content works best on TikTok in Saudi Arabia?
Authentic, culturally respectful, and relatable content wins. Comedy, fashion, beauty, and lifestyle dominate. Avoid controversial topics due to strict local norms.
How to ensure legal compliance when working with Saudi influencers?
Always work with legal consultants familiar with Saudi advertising laws and social media regulations. Contracts should clearly state content rights, payment terms, and cultural guidelines.
💡 Pro Tips for UK Advertisers Collaborating with Saudi TikTokers
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Localise beyond language: Saudi audiences prefer content that reflects their traditions and values. Use local dialects and cultural references where possible.
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Use trusted local agencies: Agencies like The Qode or Socialize Agency in Riyadh help smoothen negotiations, contracts, and compliance.
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Timing matters: Post around Saudi peak TikTok hours (evenings and weekends) to maximise reach.
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Leverage stories and challenges: TikTok challenges with Saudi influencers can ignite viral brand buzz.
❗ Risk Reminder
Saudi Arabia has strict content regulations. Anything deemed offensive or politically sensitive can lead to bans. Vet influencer content carefully and maintain open communication with your partners.
📢 Final Words
If you’re serious about expanding your footprint in Saudi Arabia, these 10 TikTok influencers are your best mates. They bring local flavour, deep trust, and killer engagement stats that UK brands crave for cross-border success. Remember, this isn’t a one-off plug-and-play — it’s relationship-building with culture and compliance at heart.
BaoLiba will keep updating the latest UK influencer marketing trends and insights. Stay tuned for more insider tips to crush it globally!
