If you’re a UK-based brand or influencer looking to crack the Swedish market through Snapchat, you’ve landed in the right place. Snapchat might not be the first platform that springs to mind when thinking about Sweden, but as of 2025 May, it’s still a goldmine for reaching younger demographics who crave authentic, real-time content. In this piece, we’ll dive into the top 10 Snapchat influencers in Sweden that you absolutely need on your radar — and how to work with them like a pro from the UK.
Whether you’re a brand manager at a London agency or a savvy creator wanting to expand your reach, this guide is built on real-deal, street-smart insights from the cross-border influencer trenches.
📢 Why Snapchat in Sweden Still Matters to UK Marketers
Snapchat’s appeal in Sweden comes down to two things: high engagement and low noise. Unlike Instagram or TikTok, where the algorithm can bury your content, Snapchat’s more intimate, close-knit format lets influencers build real trust with their followers. The Swedish youth, especially Gen Z and young millennials, use Snapchat daily to chat, share moments, and discover trends. UK brands like ASOS and Gymshark have already tapped into European Snapchat creators, so Sweden is the next logical step.
Plus, Swedish influencers often speak excellent English and are familiar with UK culture, making collaborations smoother. Payment methods? Expect common options like PayPal, bank transfers (SEPA), and even Revolut or Wise for quick GBP to SEK conversions — no fuss, no drama.
💡 How UK Advertisers Can Work With Swedish Snapchat Influencers
Before we jump into the list, a quick heads up on the collaboration game:
- Approach with transparency. Swedish culture values honesty and straightforwardness. No hard sells or overhyping.
- Consider GDPR and consumer protection laws. Sweden is strict on data privacy, so contracts must cover compliance.
- Payment in GBP is fine, but clarify currency and fees upfront. Using platforms like PayPal or Wise helps avoid exchange rate surprises.
- Localise your messaging. Even if influencers post in English, a sprinkle of Swedish cultural references goes a long way.
Brands like Innocent Drinks and Monki have nailed influencer campaigns in Sweden by giving creators creative freedom and respecting local nuances.
📊 Top 10 Snapchat Influencers You Should Collaborate With in Sweden
Here’s the real deal — a rundown of Sweden’s hottest Snapchaters as of May 2025, ranked by engagement, relevance, and collaboration potential.
1. @LinnAhlborg
Linn is a powerhouse with a massive following, known for lifestyle and fashion snaps that blend Swedish minimalism with global trends. Brands love working with her for authentic product integrations.
2. @FelixArvidU
Felix’s humorous, quickfire snaps about everyday life and tech gadgets resonate well with Sweden’s youthful, tech-savvy crowd.
3. @ClaraHallberg
Focused on beauty and wellness, Clara’s snaps are raw and unfiltered, which builds massive trust. She’s a go-to for skincare and health brands.
4. @OskarLindberg
Oskar’s niche is sports and fitness, perfect if you’re marketing activewear or supplements. His community is highly engaged and loyal.
5. @EllinorBerg
Ellinor mixes travel, food, and lifestyle content, showcasing Sweden’s scenic spots alongside international city vibes. Great for tourism and lifestyle brands.
6. @JohanSvensson
Johan’s snaps dive into gaming and e-sports, a booming sector in Sweden and the UK alike. He’s ideal for tech brands targeting younger males.
7. @MoaNilsson
Moa is a sustainability advocate, sharing eco-friendly tips and brands. Perfect for UK companies looking to highlight green credentials.
8. @AntonKarlsson
Anton’s content covers music and nightlife, tapping into Sweden’s vibrant party scene. He’s a solid pick for beverage brands and event promoters.
9. @SagaLund
Saga’s beauty tutorials and fashion hauls are a hit with teenage audiences, making her a staple for makeup and apparel brands.
10. @ErikJohansson
Erik’s snaps focus on comedy and memes, a great way to add humour to your campaign and appeal to a broad Swedish audience.
❓ People Also Ask
What makes Snapchat influencers in Sweden unique compared to other markets?
Swedish Snapchat influencers blend authenticity with cultural pride. They’re less about flashy ads and more about real connections, which suits Snapchat’s intimate vibe. They also tend to have high English proficiency, easing UK collaborations.
How does influencer marketing in Sweden differ from the UK?
Sweden is more stringent on data privacy and advertising transparency. Influencers often disclose partnerships clearly, respecting local regulations. Payment preferences also lean towards secure, traceable methods like PayPal and bank transfers.
Can UK brands pay Swedish influencers in GBP?
Yes, but you should confirm payment terms upfront to avoid hidden fees. Platforms like Wise or Revolut can simplify currency exchange and reduce costs on transfers.
📈 Snapchat Collaboration Tips for UK Brands Targeting Sweden
- Tailor content to Swedish values: Emphasise sustainability, simplicity, and authenticity.
- Localise campaigns: Use Swedish language snippets or cultural references in captions or snaps.
- Leverage BaoLiba: This platform helps UK marketers find vetted Swedish influencers and manage contracts smoothly.
- Track metrics rigorously: Snapchat analytics can be tricky, so set clear KPIs on swipe-ups, story views, and engagement rates.
Final Thoughts
As of May 2025, Snapchat in Sweden remains a sweet spot for UK brands wanting to go beyond crowded platforms. The 10 influencers listed here cover a wide range of niches and offer genuine engagement that can boost your brand’s visibility and trust in this market.
Remember, the key to success is building partnerships that respect Swedish culture and legal frameworks while giving creators room to express themselves authentically.
BaoLiba will continue updating the UK market on influencer marketing trends across Sweden and beyond. Stay tuned and keep hustling!
