If you’re a UK-based brand or content creator looking to crack the French market, tapping into TikTok’s influencer scene there is a no-brainer. As of 2025 May, TikTok remains one of the hottest platforms for engagement across Europe, and France is no exception. The French TikTok ecosystem is buzzing with creators who can seriously move the needle for your campaign, whether you’re pushing fashion, tech gadgets, or lifestyle products.
In this piece, I’m breaking down the top 10 TikTok influencers in France you absolutely should have on your radar. We’ll also touch on how UK advertisers can best approach collaborations, payment methods, and legal considerations to keep things smooth and compliant. No fluff, just straight-up actionable intel.
📢 Why France on TikTok Matters for UK Marketers
France is Europe’s second-largest TikTok market after the UK, with over 20 million active French users. French TikTokers have a distinct style — a mix of humour, creativity, and a flair for storytelling that resonates beyond borders. For UK brands, localising campaigns with French influencers means better engagement and faster ROI.
Payment-wise, Brits working with French creators will mostly deal in euros (€), so budget accordingly. Platforms like PayPal and bank transfers (SEPA) are common, but always confirm with your talent upfront. Also, be mindful of GDPR and local advertising laws — French regulators are quite strict about transparency and content labelling.
💡 How UK Brands Should Collaborate with French TikTokers
- Localise your brief: French creators prefer campaigns that respect their culture and language nuances.
- Use BaoLiba to vet talent: This platform helps you find verified influencers and manage campaigns cross-border.
- Negotiate clear deliverables: TikTok content thrives on authenticity, so allow creative freedom but set clear KPIs.
- Payments: Expect to pay in euros, and use PayPal or SEPA transfers. Sometimes, creators will accept UK bank payments but factor in FX fees.
- Contracts: Get it in writing with clear disclosure clauses to satisfy ARPP (French advertising authority) rules.
📊 Top 10 TikTok Influencers in France You Should Collaborate With
Here’s the real deal for UK advertisers hunting for French TikTok creators with serious clout and engagement.
1. Léna Situations (@lenasituations)
A lifestyle and fashion powerhouse, Léna mixes relatable content with high-end collabs. Perfect for beauty and apparel brands.
2. Just Riadh (@justriadh)
Comedy king with millions of followers. His sketches hit hard with Gen Z and Millennials alike. Great for brands looking to add humour.
3. Sasha (@sashaperrault)
Dance and music influencer with strong international appeal. Ideal if you’re marketing entertainment or audio products.
4. Cyprien (@cyprien)
One of France’s OG YouTubers who’s killed it on TikTok too. Known for skits and gaming content, he’s perfect for tech and gaming brands.
5. Marie Papillon (@mariepapillon)
Fashion and lifestyle influencer with a chic Parisian vibe. Brands targeting premium audiences should check her out.
6. Kenny (@kenny)
Known for viral pranks and challenges, his content is highly shareable. Great for FMCG and youth-oriented products.
7. Mélanie (@melanie)
Beauty tutorials and skincare tips. Ideal for cosmetics brands wanting authentic demos.
8. Squeezie (@xsqueezie)
Massive gamer and entertainer, perfect for tech, gaming accessories, and lifestyle brands targeting young audiences.
9. Camille LV (@camillelv)
Travel and adventure creator with stunning visuals. Great for travel agencies and outdoor gear brands.
10. Noholita (@noholita)
Fashion blogger turned TikTok star, known for styling tips and brand partnerships that convert well.
❗ People Also Ask
Who are the most popular TikTok influencers in France right now?
As of 2025 May, creators like Léna Situations, Just Riadh, and Cyprien top the charts with millions of followers and strong engagement rates.
How can UK brands effectively work with French TikTok influencers?
Focus on localised content, clear contracts compliant with French advertising laws, and use reliable payment methods like PayPal or SEPA bank transfers.
What payment methods do French TikTok influencers prefer?
Euro transactions via PayPal or SEPA transfers are standard. Some may accept other methods but always clarify beforehand to avoid FX fees.
📢 Final Thoughts
Cracking the French TikTok market from the UK isn’t rocket science, but it does take street smarts and proper planning. These 10 influencers have proven track records and can help you cut through the noise. Remember to localise your content, respect French legal requirements, and use trusted platforms like BaoLiba for smooth collaboration.
As TikTok evolves, so will influencer marketing trends. BaoLiba will continue updating the United Kingdom’s influencer landscape, so keep an eye on us for the freshest insights and hands-on tips. Ready to level up your cross-border TikTok game? Let’s get it done.
