If you’re a UK-based advertiser or influencer looking to break into the Italian market, WhatsApp is your secret weapon. Italy’s WhatsApp user base is massive—nearly 90% of smartphone owners use it daily. That means if you want to get your brand buzzing in Italy, collaborating with the right WhatsApp influencers is a no-brainer.
As of May 2025, the digital marketing game in the UK shows a rising trend towards hyper-local, chat-based marketing, and Italy’s WhatsApp scene perfectly fits that bill. So, who are the top 10 WhatsApp influencers in Italy you should be sliding into DMs with? Let’s get straight into it.
📢 Why WhatsApp Influencers Matter in Italy
WhatsApp isn’t just a messaging app in Italy; it’s a cultural staple. Unlike Instagram or TikTok, where followers scroll endlessly, WhatsApp offers a more intimate and direct communication channel. Influencers on WhatsApp often run private groups or broadcast lists with highly engaged communities. This means higher trust, better conversion rates, and a real shot at ROI.
For UK advertisers, this is gold because you can bypass some of the noise on traditional social media platforms and get your message straight to the consumer’s pocket.
💡 How WhatsApp Influencer Marketing Works in Italy
Influencers here generally curate exclusive content—think product tips, exclusive promos, or mini-tutorials—shared directly in their WhatsApp circles. Payment is usually conducted via PayPal or bank transfers in euros (€), so make sure your financial team is ready to handle cross-border transactions smoothly.
Brands like Barilla and Eataly have already leveraged WhatsApp influencers in Italy with great success, showing that even traditional companies can get a slice of the pie.
📊 Top 10 WhatsApp Influencers You Should Collaborate With in Italy
Here’s a curated list of the hottest WhatsApp influencers you want on your radar. These folks are experts in lifestyle, food, fashion, and tech niches—the key verticals for UK brands eyeing Italy.
1. Giulia Rossi – Fashion Maven
Giulia runs a WhatsApp style circle with over 15,000 active members in Milan. She shares daily outfit tips, exclusive clothing brand launches, and discount codes. UK brands like ASOS and Boohoo could easily fit into her content mix.
2. Marco Bianchi – Foodie Extraordinaire
With a loyal community of 20,000 Italian food lovers, Marco dishes out recipes, restaurant reviews, and gourmet product shoutouts. He’s worked with UK food brands like Fortnum & Mason, offering authentic local engagement.
3. Alessandra Moretti – Travel & Lifestyle
Alessandra’s WhatsApp group is a hotspot for Italian millennials dreaming of European getaways. She’s perfect for UK travel agencies pushing Italy-UK routes or holiday packages.
4. Luca Santoro – Tech Geek
Luca’s followers trust him for honest gadget reviews and tech tips. His WhatsApp broadcast list reaches 12,000 tech-savvy Italians, ideal for UK tech startups launching in Italy.
5. Martina Ferri – Health & Fitness Coach
Martina’s fitness challenges and nutrition advice keep 10,000+ members motivated. UK wellness brands like Gymshark or MyProtein could find eager customers here.
6. Davide Conti – Sports Analyst
Covering everything from Serie A to international football, Davide’s WhatsApp group draws passionate sports fans. Perfect for UK sportswear brands or betting platforms.
7. Elena Bianchi – Mom Blogger
Elena’s community is mainly young Italian mums looking for parenting tips and baby product recommendations. UK baby brands like JoJo Maman Bébé could tap into this niche.
8. Fabio Russo – Finance Guru
Fabio offers daily money-saving tips and investment advice. His WhatsApp broadcast is gold for UK fintech brands or banks expanding into Italy.
9. Isabella Greco – Beauty Influencer
Isabella shares skincare routines, product reviews, and beauty hacks to her 18,000 followers. UK beauty brands like The Body Shop would fit right in.
10. Giorgio Lombardi – Automotive Enthusiast
Giorgio’s WhatsApp group is a go-to place for Italian car fans. UK car accessory brands or dealerships looking to enter Italy should consider collaborating.
❗ What UK Advertisers Should Watch Out For
Italy’s legal framework around data privacy is aligned with GDPR, much like the UK’s. But WhatsApp marketing still demands explicit consent from users before sending promotional content. Always get green lights and keep messaging relevant—nobody likes spam, even in Italy.
Payments should be handled in euros (€), and contracts must specify clear deliverables. Platforms like BaoLiba can help streamline influencer vetting, contracts, and payments, reducing headaches.
People Also Ask
What makes WhatsApp influencers in Italy unique compared to other platforms?
WhatsApp influencers offer a more intimate, direct line to their audience through private groups and broadcast lists, resulting in higher trust and engagement than public social media posts.
How do UK brands pay Italian WhatsApp influencers?
Payments are usually done via PayPal or bank transfer in euros (€). It’s essential to account for currency conversion and cross-border banking fees.
Can UK advertisers legally send promotional messages via WhatsApp in Italy?
Yes, but only with prior explicit consent from recipients, in line with GDPR and Italian data privacy laws. Always ensure your campaigns comply to avoid fines.
📢 Final Thoughts
If you’re serious about cracking the Italian market, WhatsApp influencers are your shortcut to authentic engagement. This list of 10 top Italian WhatsApp influencers gives UK advertisers a solid starting point to build campaigns that actually convert.
BaoLiba will keep updating the latest trends and insider tips in the UK influencer marketing scene, so stay tuned and follow us for more no-nonsense advice. Let’s get those Italy campaigns popping!
