If you’re a UK-based advertiser or content creator looking to tap into Sweden’s Snapchat scene, you’re in the right place. As of May 2025, Snapchat remains a powerhouse platform among the younger Scandinavian crowd, and partnering with the right Swedish influencers can seriously boost your brand’s visibility and engagement. In this article, I’m breaking down the top 10 Snapchat influencers in Sweden you should be working with, plus some local marketing tips tailored for the UK market.
Let’s get straight to it—no fluff, just the real deal.
📢 Why Snapchat in Sweden?
Snapchat has a strong foothold in Sweden, particularly among Gen Z and Millennials. Unlike Instagram or TikTok, Snapchat’s ephemeral and direct content style creates a sense of urgency and exclusivity that’s golden for brand storytelling. Swedish users love authentic, quirky, and lifestyle-oriented snaps, so influencers who nail this style get huge traction.
For UK advertisers, Sweden offers a neat gateway into the Nordic market with high smartphone penetration and solid spending power in SEK. Payment-wise, most Swedish influencers prefer bank transfers or PayPal in EUR or GBP, but be ready to handle currency conversions smoothly.
💡 What UK Advertisers Should Know About Collaborating with Swedish Snapchat Influencers
- Communication Style: Swedes appreciate straightforwardness and punctuality. Keep your briefs clear and timelines tight.
- Content Authenticity: They hate BS. Make sure your campaign aligns well with the influencer’s genuine style.
- Legal & Cultural Sensitivity: Sweden has strict advertising laws, especially around disclosure and data privacy. Influencers must clearly tag sponsored content.
- Payment Methods: SEPA bank transfers work best, but PayPal is widely accepted. Prices may be quoted in SEK, so plan your budget accordingly.
- Localised Campaigns: Tie your content to Swedish culture or seasonal events (like Midsummer or Lucia) for better resonance.
Many UK brands have cracked this code—look at Gymshark’s Nordic campaigns or ASOS collaborations with Scandinavian creators for inspiration.
📊 Top 10 Snapchat Influencers in Sweden to Watch in 2025
Here’s the list of Swedish Snapchat stars who are killing it right now. These creators mix lifestyle, fashion, humour, and local culture, making them perfect partners for UK brands wanting authentic Nordic vibes.
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@EmmaWikstrom
Lifestyle & travel queen with 1.2M followers. Her snaps are a mix of city life in Stockholm and stunning nature shots. Perfect for fashion, travel, and wellness brands. -
@LarsOlofsson
Tech geek and gadget reviewer. If you’re launching electronics or gaming gear, Lars is your guy. He’s got a loyal 800k+ audience. -
@SofiaKarlsson
Comedy and everyday humour. Sofia’s snaps are quick-witted and relatable, great for youth brands targeting the 18–24 demo. -
@JohanAndersson
Fitness coach and nutritionist. Johan’s snaps are packed with workout tips and healthy recipes—ideal for fitness brands and supplements. -
@MajaNilsson
Fashion and beauty influencer known for sustainable style. If your brand has eco-credentials, Maja’s audience of 900k eco-conscious fans will listen. -
@FelixLundqvist
Music and nightlife promoter. Felix’s snaps capture the Swedish party scene and new music drops, a hit for beverage and entertainment brands. -
@AnnaSvensson
Foodie and chef with a knack for traditional Swedish recipes with a modern twist. Great if you’re in F&B or kitchenware. -
@ErikJohansson
Photographer and urban explorer. Erik’s artistic snaps of Malmö and Gothenburg are pure eye-candy, fitting for travel and lifestyle brands. -
@IsabellaGustafsson
Student and mental health advocate. Her content focuses on wellbeing and self-care, resonating with younger audiences and wellness brands. -
@DavidNilsson
Car enthusiast and mechanic. David’s snaps offer reviews and DIY tips on cars, perfect for automotive brands entering Sweden.
❗ People Also Ask
Who are the most popular Snapchat influencers in Sweden?
The top players include Emma Wikstrom for lifestyle, Lars Olofsson for tech, and Sofia Karlsson for comedy. These creators have large, engaged audiences primarily aged 18–30.
How can UK brands collaborate with Snapchat influencers in Sweden?
Start by reaching out via influencer marketing platforms or direct social DMs. Be clear on deliverables, ensure legal compliance, and consider payments in SEK or EUR through PayPal or SEPA.
What type of content performs best on Snapchat in Sweden?
Authentic, behind-the-scenes, fun, and culturally relevant content wins. Think quick daily life snippets, humour, local trends, and interactive features like polls or Q&A.
💡 Pro Tips for UK Advertisers Entering the Swedish Snapchat Market
- Use BaoLiba’s platform to find authentic Swedish influencers and verify their engagement rates before signing contracts.
- Localise your copy with Swedish phrases or references but keep the tone casual and friendly.
- Time your campaigns around Swedish holidays or public events for maximum local impact.
- Track ROI with UTM links and Snapchat’s native analytics to see what snaps convert best.
- Always include a clear #ad or #sponsored tag to comply with Swedish advertising rules.
📊 UK-Sweden Snapchat Collaboration Case Study
A UK cosmetic brand recently teamed up with Maja Nilsson to launch a sustainable makeup line in Sweden. By leveraging her eco-conscious audience and Snapchat’s Stories format, they saw a 35% lift in brand awareness within two weeks and a 20% increase in sales to Sweden via their UK e-commerce site. Payment was handled via SEPA transfer in SEK, and the campaign followed strict Swedish ad guidelines.
Final Thoughts
Snapchat in Sweden is a vibrant, untapped goldmine for UK advertisers wanting to break into the Nordic market. With the right influencers—like the ten listed here—and a solid understanding of local nuances, you can create campaigns that hit home hard.
BaoLiba will continue updating the United Kingdom on the latest influencer marketing trends to keep you ahead in 2025 and beyond. Follow us for more insider tips and fresh insights!
Cheers to smashing your next Snapchat collab!
