If you’re a UK-based brand or content creator looking to tap into the New Zealand market, partnering with local Twitter influencers is a no-brainer. Twitter, despite its ups and downs, remains a powerful platform for real-time engagement and spreading word-of-mouth buzz. As of 2025 May, with the world tightening its digital marketing budgets, smart collaborations with authentic voices in Zealand can seriously amplify your reach without burning a hole in your purse.
In this article, we’ll break down the top 10 Twitter influencers you should be eyeballing in New Zealand. We’ll also touch on what makes working with these folks a savvy move from a UK perspective—covering payment methods, legal bits, and cultural nuances to keep you legit and effective.
📢 Marketing Trends in 2025 May
By 2025 May, UK advertisers are doubling down on cross-border influencer marketing, especially with trusted platforms like BaoLiba helping bridge the gap. New Zealand’s Twitter scene punches above its weight, with influencers who combine niche expertise and genuine local clout. The Kiwi audience values authenticity, humour, and a bit of that laid-back charm—so stiff, overly salesy posts won’t fly.
Payment-wise, Brits typically use GBP (£), but when working with Kiwi influencers, switching to NZD or using international payment platforms like PayPal, Wise, or even crypto is common. Always have contracts that comply with both UK and New Zealand regulations—particularly around disclosures and data privacy. The UK’s ASA (Advertising Standards Authority) is strict, and Kiwi laws mirror this respect for transparency.
💡 Why Twitter in New Zealand Matters
New Zealand might be smaller in population than the UK, but its Twitter users are highly active and loyal. Many influencers there specialise in sectors like tech, sustainability, fashion, food, and travel—fields that resonate well with UK brands looking to expand in the Asia-Pacific corridor.
Plus, the time zone difference (NZ is around 11-13 hours ahead) means UK brands can schedule tweets or live sessions strategically to hit peak Kiwi hours, making campaigns more effective.
🔟 Top 10 Twitter Influencers in New Zealand to Watch
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@AnnaChapmanNZ – A travel and lifestyle guru with a knack for showcasing New Zealand’s hidden gems. Great for brands in tourism and outdoor gear.
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@TechieTahi – The go-to tech and innovation commentator in Zealand. If you’re a UK tech brand wanting to plant seeds in NZ’s startup scene, this is your person.
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@GreenKiwiGal – Sustainability influencer and advocate. Ideal for eco-friendly UK brands wanting to connect authentically with conscientious Kiwi consumers.
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@FoodieFredNZ – Food blogger and chef sharing recipes and restaurant reviews. Perfect for UK food brands eyeing the NZ market.
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@FashionFionaNZ – Fashion influencer blending Kiwi casual with global trends. Collaborate here to get into NZ’s youth and urban crowd.
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@SportsSamNZ – Sports commentator and fan favourite. Works well if your UK brand is into activewear or sports tech.
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@KiwiParentLife – Parenting and family lifestyle influencer. Great for UK brands in baby products and family services.
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@ArtisanAroha – Artist and crafts promoter, connecting with NZ’s vibrant creative community.
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@FinanceFrankNZ – Personal finance guru offering tips and investment advice. If you’re a UK fintech or financial services company, tap in here.
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@WellnessWendyNZ – Health and wellness coach focusing on mental health and fitness. Ideal for UK wellness brands or apps.
📊 How to Collaborate Effectively From UK to NZ
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Contracts & Compliance: Always draft clear contracts explaining deliverables, payment terms, and FTC or ASA-style disclosure guidelines. New Zealand’s Advertising Standards Authority (ASA NZ) closely follows similar rules, so transparency is a must.
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Payment Methods: UK brands usually pay in pounds, but Kiwi influencers prefer NZD. Use Wise or PayPal for hassle-free currency conversion and low fees.
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Content Style: Kiwis are informal and value humour and authenticity. Avoid corporate jargon; be real.
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Scheduling: Remember the time difference—post when NZ followers are awake (usually UK late evening or early morning).
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Platform Tools: Use Twitter’s native analytics and third-party tools like BuzzSumo to track engagement and ROI.
❗ People Also Ask
Who are the most influential Twitter users in New Zealand?
The list above includes some of the top Twitter influencers across niches like tech, sustainability, fashion, and food. They’ve built strong local followings and are trusted voices in their communities.
How do UK brands pay New Zealand influencers?
Most UK brands use international payment platforms such as PayPal, Wise, or bank transfers with currency exchange to pay NZ influencers. Contracts must specify currency and payment terms clearly.
What kind of content works best on Twitter in New Zealand?
Content that’s authentic, humorous, and community-focused tends to perform best. Kiwis appreciate down-to-earth voices rather than hard sells.
📢 Final Thoughts
If you’re a UK advertiser or blogger looking to crack the New Zealand market via Twitter, these 10 influencers should be on your radar. The key to success is blending genuine local flavour with your brand’s voice, respecting Kiwi culture, and keeping legal and payment processes smooth.
BaoLiba will keep updating the latest United Kingdom influencer marketing trends. Stay tuned and follow us to keep your campaigns sharp and profitable!
