If you’re a UK-based brand or content creator looking to tap into the vibrant Thai market via Pinterest, you’re in the right place. Thailand’s creative scene on Pinterest is booming, and partnering with the right influencers can seriously up your game. As of May 2025, Pinterest remains a powerhouse for visual discovery, especially in niches like travel, fashion, and food — all goldmines for cross-border marketing.
This guide breaks down the top 10 Pinterest influencers in Thailand you should consider collaborating with. We’ll also touch on how UK advertisers can seamlessly work with Thai creators, payment methods, and legal pointers to keep your campaigns smooth and compliant.
📢 Why Pinterest and Why Thailand
Pinterest is unique in the UK’s social media mix. While Instagram and TikTok dominate in engagement, Pinterest excels in driving long-term discovery and purchases. Its audience is highly intent-driven, which means collaborations here often lead directly to conversions rather than just eyeballs.
Thailand’s Pinterest influencers have carved niches that reflect the country’s rich culture and lifestyle trends. From tropical travel escapes to street food culinary journeys, these influencers craft content that resonates globally. For UK brands aiming to diversify their influencer roster or dip into Southeast Asia’s growing ecommerce scene, Thailand’s Pinterest scene offers untapped potential.
💡 How UK Advertisers Can Work with Thai Pinterest Influencers
Working across borders has its quirks. Here’s a quick lowdown:
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Contracts & Legal: The UK’s advertising standards (ASA) still apply to brands here, so ensure all sponsored content is clearly labelled. Also, respect Thailand’s local norms — cultural sensitivity goes a long way.
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Payments: Most Thai influencers prefer international payment platforms like PayPal or Wise (formerly TransferWise) for GBP transfers. Setting payments in GBP is standard for UK advertisers, but confirm currency preferences early on.
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Campaign Management: Use platforms like BaoLiba to find and manage influencers efficiently. BaoLiba supports multi-currency payments and provides localised insights, bridging the UK-Thailand gap perfectly.
📊 Top 10 Pinterest Influencers in Thailand to Watch in 2025
1. @ThaiTravelTales
Specialises in dreamy travel pins showcasing Thailand’s hidden gems. Ideal for UK travel brands wanting to promote tours or accommodation.
2. @BangkokBites
Foodie extraordinaire, focusing on street food and local delicacies. Perfect for UK food brands or kitchen gadget sellers.
3. @SiamStyleGuru
A fashion influencer mixing modern and traditional Thai styles. Great for UK clothing brands looking to test Asian markets.
4. @EcoThailandLiving
Sustainability-focused content creator highlighting eco-friendly lifestyle choices in Thailand. UK brands with green credentials will find a natural partner here.
5. @ThaiHomeDeco
Interior design and home décor pins inspired by Thai aesthetics. UK homeware brands can leverage this for visual storytelling.
6. @WellnessInThailand
Health and wellness influencer promoting yoga, meditation, and Thai spa culture. UK wellness and beauty brands should take note.
7. @ThaiArtVibes
Showcases contemporary Thai art and crafts. A niche influencer for UK art dealers or craft retailers.
8. @StreetFashionThai
Streetwear and youth culture influencer capturing Bangkok’s urban vibe. Great for UK sneaker or casual wear brands targeting Gen Z.
9. @ThaiWeddingDreams
Wedding inspiration centred on Thai traditions and modern twists. UK wedding planners or fashion labels can collaborate here.
10. @GadgetGeekThai
Latest tech and gadgets from a Thai perspective. UK tech brands wanting to enter Southeast Asia can partner for product launches.
❗ People Also Ask
What makes Pinterest influencers in Thailand unique compared to other platforms?
Pinterest influencers in Thailand focus heavily on evergreen, aspirational content that drives discovery over time. Unlike Instagram or TikTok’s instant trends, Pinterest content has a longer shelf life and often leads directly to purchases, which is a big plus for UK advertisers looking for sustained ROI.
How do UK brands usually pay Thai influencers?
Most UK brands use PayPal or Wise to send GBP payments internationally. It’s crucial to agree on payment terms upfront to avoid delays. BaoLiba’s platform also supports smooth transactions complying with both UK and Thai financial regulations.
Are there any legal concerns when working with Thai Pinterest influencers?
Yes, UK brands must ensure all influencer content complies with ASA guidelines, including clear sponsorship disclosures. Additionally, cultural respect and avoiding sensitive topics are vital to maintain brand reputation in Thailand.
💡 Tips for a Winning UK-Thailand Pinterest Collab
- Localise your content: Work with influencers to tailor pins that resonate with both Thai and UK audiences.
- Track and measure: Use Pinterest’s analytics and BaoLiba’s reporting tools to monitor engagement and ROI.
- Be patient: Pinterest’s discovery model means results build over weeks, not hours.
- Leverage UK holiday seasons: Tie campaigns to UK events like Christmas or summer holidays for timely relevance.
📢 Final Thoughts
As of May 2025, Pinterest remains a stellar platform for UK brands seeking authentic, long-lasting influencer partnerships. Thailand’s creatives bring fresh perspectives that can elevate your campaigns beyond the usual Western influencers.
BaoLiba will continue updating the latest UK influencer marketing trends, especially around global collaborations like these. Keep an eye on our blog for more insider tips and real-deal strategies to crush your next campaign.
