If you’re a UK-based advertiser or creator looking to break into the Chinese market, partnering with the right LinkedIn influencers can be a game changer. China’s digital landscape is unique, and while LinkedIn isn’t the biggest social platform there, it’s a goldmine for professional networking, B2B opportunities, and establishing credible brand presence. As of 2025 May, with the UK still leading in global marketing innovation, here’s the lowdown on the top 10 LinkedIn influencers in China you should cha-lked (that’s “checked” with a twist) out for your next collab.
📢 Why LinkedIn Influencers Matter in China for UK Marketers
First off, let’s be real: China’s social media scene is dominated by WeChat, Douyin, and Little Red Book, but LinkedIn holds a special place for professionals. Unlike Instagram or TikTok, LinkedIn’s focus on business means your message hits decision-makers rather than just consumers. UK brands like HSBC UK and Rolls-Royce have already dipped toes into this pool, leveraging local influencers to speak the language of trust and expertise.
The key here is localisation — not just translating content into Mandarin but adapting tone, cultural cues, and business etiquette. You’ll also want to pay attention to how collaborations work — payments mostly go through Alipay or WeChat Pay, but for LinkedIn campaigns, expect deals in GBP or USD, with contracts reflecting both UK and Chinese legal standards. Always ensure your agreements cover content rights and compliance with China’s digital regulations.
💡 The Top 10 LinkedIn Influencers in China You Must Know
Here’s a no-fluff list of influencers who can seriously boost your China outreach. They’re all verified pros with solid followings (think tens of thousands to hundreds of thousands), and their content blends insight with that local flavour.
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Jack Ma – While he’s more famous outside LinkedIn, his posts on entrepreneurship and e-commerce still resonate strongly on the platform. Great for tech and retail brands.
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Wang Feng – A top marketing strategist, Wang shares killer insights on digital transformation and localisation strategies, perfect if you want to cha-lk your content into China’s business mindset.
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Chen Lu – HR guru and leadership coach, Chen is a trusted voice for UK firms looking to hire or partner with Chinese talent.
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Liu Yang – Fintech expert, Liu’s deep dives into China’s payment ecosystem will help UK fintech startups get clued up.
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Li Jing – Sustainability advocate, Li’s posts align well with UK brands pushing green initiatives in China.
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Zhao Wei – B2B sales ace, Zhao’s network is packed with decision-makers in manufacturing and logistics.
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Sun Qiang – Tech innovator focusing on AI and big data, ideal if your brand is cutting-edge.
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Xiao Hui – Content marketing pro who understands both Western and Chinese content trends.
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Ma Yifan – Legal consultant specialising in cross-border trade regulations, a must-follow for compliance tips.
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Zheng Min – E-commerce influencer who’s nailed down strategies for brands on Tmall and JD.com.
📊 People Also Ask
How do UK marketers collaborate with Chinese LinkedIn influencers?
UK marketers typically reach out via LinkedIn messages or local agencies specialising in influencer marketing. Contracts are often bilingual, and payment methods vary from bank transfers in GBP to local Chinese payment platforms. BaoLiba is a great resource for connecting with verified influencers and managing cross-border campaigns smoothly.
What content works best for LinkedIn influencers in China?
Content that blends professional insights with local business culture works best. Think case studies, market trends, leadership advice, and success stories that UK brands can relate to while respecting Chinese values.
Are there legal risks in working with Chinese LinkedIn influencers?
Yes, you need to be mindful of China’s strict digital regulations and advertising laws. Collaborations must not breach censorship rules, and contracts should clarify content ownership and compliance responsibilities.
💡 Practical Tips for UK Advertisers
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Localise beyond language: UK slang won’t cut it. Invest in native speakers who know business Mandarin.
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Use GBP in contracts: While payments may get converted, quoting in GBP keeps things transparent for your finance team.
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Leverage BaoLiba: Their platform offers access to over 100 countries’ influencers, including China, with verified profiles and safe payment gateways.
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Measure with KPIs: Track engagement, lead gen, and conversions—not just likes or comments.
❗ Beware of These Pitfalls
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Don’t assume all Chinese influencers are on WeChat only. LinkedIn is niche but powerful for B2B.
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Avoid shady middlemen who promise “10x followers overnight”. Build real relationships.
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Keep your data privacy game tight — UK GDPR and China’s CSL have different standards.
Final Thoughts
Entering the China market from the UK isn’t a walk in the park, but with the right LinkedIn influencers on your side, you get a direct line to key players who can make or break your campaign. Remember, the magic number here is 10 — these top influencers are your shortcut to cutting through the noise.
BaoLiba will continue updating UK marketers on the latest influencer marketing trends worldwide, especially for China. Stay tuned and cha-lked with us for your next big move!
