If you’re a UK-based advertiser or content creator looking to tap into the booming Indian market, Telegram is where the action’s at. Yep, while Instagram and YouTube get all the hype, Telegram’s quietly become a beast for influencer marketing in India — especially for niche communities and hyper-engagement. As of 2025 May, Telegram’s user base in India is one of the fastest growing globally, so if you’re not considering partnerships here, you’re leaving money on the table.
In this piece, I’ll break down the top 10 Telegram influencers you absolutely want to collaborate with in India. No fluff, just real talk on who’s killing it, what kind of content they push, and how you can work with them from the UK, including payment tips and legal must-knows. Let’s get stuck in.
📢 Why Telegram Influencers Matter for UK Brands Targeting India
Telegram’s unique selling point? It’s a privacy-first messaging app with massive public channels and groups, making it a goldmine for direct, highly engaged marketing. Unlike Instagram or TikTok, the Telegram algorithm favours community and content longevity — posts don’t just vanish after 24 hours.
For UK brands, this means:
- Better ROI on influencer campaigns through sustained impressions
- Easier targeting of hard-to-reach Indian audiences, including techies, crypto fans, and niche hobbyists
- Payment flexibility: With UK pounds (GBP), you can easily transfer funds via PayPal, TransferWise, or even crypto if the influencer’s game on that
Plus, the legal side? India’s data laws are tightening but Telegram’s end-to-end encryption and UK’s GDPR compliance make collaborations smoother if you set proper contracts upfront.
💡 How UK Advertisers Can Collaborate with Indian Telegram Influencers
Working with Indian Telegram influencers from the UK isn’t rocket science but requires some street smarts:
- Research their channel’s vibe — Telegram channels here range from Bollywood gossip to crypto tips. Match your brand’s tone.
- Negotiate in GBP but check payment preferences — Most influencers prefer UPI transfers or Paytm, but PayPal is also widely accepted.
- Content type matters — Sponsored posts can be text, images, or video snippets. Telegram lets you pin posts for max visibility.
- Legal contracts — Always get a clear contract for content usage and payment terms. Indian law is different but UK contracts can be enforceable if properly drafted.
📊 Top 10 Telegram Influencers You Should Collaborate With in India
Here’s the rundown of must-know influencers based on their audience size, engagement, and niche relevance:
1. CryptoMinds India
Focus: Cryptocurrency news and trading tips
Why: India’s crypto community is massive, and this channel’s engagement rate is insane. Perfect if you’re a fintech or crypto brand.
2. Bollywood Buzz
Focus: Latest Bollywood gossip and movie updates
Why: Ideal for entertainment or lifestyle brands targeting younger Indian audiences.
3. TechTalk India
Focus: Gadgets, tech reviews, and software tips
Why: Great for UK tech brands wanting to enter India.
4. EduGuru
Focus: Exam tips, study hacks, and education news
Why: India’s student population is huge. If you’re in edtech, this is gold.
5. Foodies Hub
Focus: Street food, recipes, and restaurant reviews
Why: Food brands, kitchen gadgets, or delivery services will find a receptive crowd here.
6. Fitness Freaks India
Focus: Workout plans, diet tips, and wellness advice
Why: Health and fitness are trending hard in India, perfect for supplement or gear brands.
7. Gaming Central India
Focus: Mobile gaming news, esports updates
Why: India’s gaming scene exploded; target youth with gaming phones or accessories.
8. Fashion Street
Focus: Streetwear, fashion trends, and styling tips
Why: Fashion brands looking to test India’s fast-growing apparel market.
9. Startup Scoop
Focus: Startup news, funding updates, entrepreneur tips
Why: If you provide B2B services or SaaS tools, these are your people.
10. Travel Tales India
Focus: Travel guides, budget trips, and exotic locations
Why: Travel and tourism brands can gain great traction here.
📢 People Also Ask
How to find authentic Telegram influencers in India?
Start with niche-specific Telegram directories, use platforms like BaoLiba, or directly search trending channels on Telegram itself. Check engagement rates and audience demographics before reaching out.
What payment methods work best for UK to India influencer deals?
UPI and Paytm are most popular locally, but many influencers are open to PayPal, Wise (TransferWise), or even crypto payments. Always confirm before finalising.
Is influencer marketing on Telegram legal in India?
Yes, but you need to comply with Indian advertising laws and data protection rules. Clear contracts and transparency about sponsored content are essential.
❗ Risk Reminder for UK Advertisers
Beware of fake followers and inflated channel stats — Telegram channels can sometimes inflate numbers with bots. Always verify via engagement metrics and third-party tools. Also, keep an eye on India’s evolving digital laws — they can impact your campaign if not followed.
Final Thoughts
If you want to crack the Indian market, Telegram influencers are your next best bet. The platform’s unique mix of privacy, engagement, and niche communities makes it a serious contender for UK brands hungry for fresh audiences.
As of 2025 May, the trend is clear: Telegram influencer marketing in India is growing fast and offers unbeatable ROI when done right. BaoLiba will keep updating you on the latest UK-India influencer marketing moves, so make sure to stick around for more insider tips and real-deal insights.
Happy collabing!
