YouTube advertising in Belgium is heating up, and if you’re a UK-based advertiser or content creator looking to tap into this market in 2025, understanding the ad rates across all categories is your secret weapon. As of June 2025, the landscape is shifting fast, with Belgian audiences showing unique engagement patterns compared to the UK, and ad costs reflecting that. Let’s break down what you need to know to make your campaigns punchy, profitable, and legally sound from the UK perspective.
📊 Belgium YouTube Ad Rates Overview in 2025
First things first: Belgium’s YouTube ad rates vary widely depending on content category, audience demographics, and campaign goals. Unlike the UK where CPMs (cost per mille) tend to range from £5 to £15 for mainstream niches, Belgium’s market is smaller but highly engaged, pushing CPMs generally between £4 and £12.
By June 2025, the average CPM for Belgium hovers around £7.50, but here’s the kicker — niche categories like gaming, tech reviews, and local culture content pull higher rates, sometimes exceeding £10 CPM. For UK advertisers, this means targeting Belgian audiences on YouTube can be a cost-effective way to expand reach without breaking the bank.
Here’s a quick snapshot of the 2025 Belgium YouTube ad rates by category (all in GBP):
| Category | Average CPM (£) | Notes |
|---|---|---|
| Gaming | 9.50 | High engagement, young male audience |
| Tech Reviews | 10.00 | Popular among early adopters |
| Beauty & Fashion | 7.00 | Strong female viewership |
| Local Culture | 8.50 | Belgian-centric content, loyal viewers |
| Food & Drink | 6.00 | Growing interest in authentic Belgian cuisine |
| Education | 5.00 | Lower CPM but steady engagement |
| Travel & Lifestyle | 7.50 | Popular for Belgian and EU travel content |
💡 UK Advertiser’s Playbook for Belgium YouTube Ads
Localisation is King
You can’t slap on English subtitles and call it a day. Belgium has three official languages — Dutch, French, and German — with Dutch (Flemish) and French dominating YouTube traffic. UK advertisers must create tailored content or work with Belgian YouTubers who already master these languages and cultural nuances.
Payment and Currency
All Belgian transactions on YouTube ads are billed in euros (€). UK advertisers should factor in FX rates and payment methods. Using platforms like Google Ads, you can set your billing currency and payment method (credit/debit cards, bank transfers) from the UK, but remember to monitor exchange fluctuations to avoid surprises.
Legal and Cultural Compliance
Belgium has strict advertising laws, especially regarding children’s content and alcohol promotion. UK marketers must familiarise themselves with Belgian regulations under the Belgian Code of Marketing and the EU’s GDPR for data privacy. Partnering with local agencies or influencers who understand these rules is a safe bet.
📢 Marketing Trends in Belgium and UK Cross-Border YouTube Campaigns
In June 2025, UK brands are increasingly eyeing Belgium for expansion, especially in tech gadgets, fashion, and eco-friendly products. Belgian influencers like “Justine’s Kitchen” (food & drink) and “TechTastic BE” (tech reviews) have become go-to partners, offering authentic reach to local audiences.
UK advertisers benefit from Belgium’s high smartphone penetration and YouTube’s dominance as a video platform, making short-form ads and influencer collaborations the go-to formats. Campaigns blending YouTube ads with Instagram and TikTok — platforms where Belgian Gen Z and millennials hang out — are proving especially effective.
📊 People Also Ask
What are the average YouTube ad rates in Belgium compared to the UK in 2025?
Belgium’s YouTube CPM rates typically range from £4 to £12, slightly lower but competitive with the UK’s £5 to £15 CPM, depending on the content category and audience engagement.
How do UK advertisers pay for YouTube ads targeting Belgium?
UK advertisers pay in euros via Google Ads using credit cards or bank transfers. It’s important to account for currency exchange rates and set budgets accordingly.
Which YouTube categories have the highest ad rates in Belgium?
Gaming, tech reviews, and local cultural content command the highest CPMs, often surpassing £9.50, reflecting their strong viewer engagement and advertiser demand.
❗ Final Thoughts
Cracking the Belgium YouTube ad market in 2025 from the UK is all about smart localisation, respecting local laws, and choosing the right content categories. With CPMs hovering around £7.50 on average but spiking in hot niches, there’s plenty of opportunity to get bang for your buck.
BaoLiba will keep updating the latest influencer marketing trends from the UK and beyond, so stay tuned for more juicy insights to level up your cross-border campaigns.
