If you’re a UK-based marketer or influencer looking to tap into South Korea’s Snapchat scene in 2025, you’ve landed in the right place. We all know Snapchat’s a bit of an underdog compared to Instagram and TikTok in the UK, but in South Korea, it’s carving out a serious niche, especially among younger demographics who crave fresh, fast content. Getting your head around the ad rates there? That’s the trick. Today, I’m breaking down the full category advertising rate table for Snapchat in South Korea, with a sharp focus on what it means for UK advertisers and creators who want to go global without blowing the budget.
As of June 2025, the South Korean social media landscape is buzzing with activity. Snapchat’s ad ecosystem is growing fast, but the pricing model can feel like a maze—especially when you throw currency conversions, local consumer behaviour, and ad compliance into the mix. So, let’s get stuck in and unpack this properly.
📢 Marketing Landscape in South Korea and the UK Angle
South Korea’s online crowd is super tech-savvy, with smartphone penetration near 100%. Snapchat’s popularity here stems from its ephemeral, authentic vibe—perfect for brands wanting to engage Gen Z and Millennials. For UK marketers, it’s a chance to test waters beyond the usual Facebook and Instagram, tapping into the Korean market with hyper-localised campaigns.
Payment-wise, South Korean advertisers usually deal in Korean won (KRW), but UK brands will be paying in pounds sterling (GBP). Expect some currency swings—1 GBP roughly equals 1,600 KRW in mid-2025. Payment methods commonly accepted include credit cards, bank transfers, and even mobile payment platforms like KakaoPay, which might require working with a local partner or agency.
Legal considerations? South Korea has strict rules around data privacy and advertising disclosures, somewhat stricter than the UK’s GDPR but with similar principles. Authenticity and transparency are key, so any influencer or ad campaign must be crystal clear on sponsorships to avoid backlash.
📊 2025 South Korea Snapchat Advertising Rate Table Breakdown
Here’s the no-nonsense rate table for Snapchat ad categories in South Korea, converted into GBP for UK advertisers as of June 2025. Rates can vary by season and campaign scale, but this gives a solid baseline.
| Ad Category | CPM (Cost per Mille) | CPC (Cost per Click) | Notes |
|---|---|---|---|
| Snap Ads (Full-screen Video) | £4.50 – £6.00 | £0.35 – £0.50 | Most popular, great reach |
| Story Ads | £3.80 – £5.20 | £0.30 – £0.45 | Perfect for brand storytelling |
| Filters | £2.00 – £3.50 | N/A | Location-based, niche targeting |
| Lenses | £5.50 – £7.50 | N/A | Highly engaging, creative |
| Commercials (6-sec videos) | £6.00 – £8.50 | £0.60 – £0.80 | Premium, for big brand pushes |
Why these rates matter for UK advertisers
Compared to UK Snapchat rates, South Korea’s ad costs are roughly 10-20% cheaper per CPM, which offers a bargain if you’re hunting for international reach without crazy spending. However, remember the cultural nuances—the content needs localisation, not just translation.
Brands like Gymshark and ASOS have been experimenting with Korean Snapchat campaigns, using influencers who create content in Korean slang to resonate better. If you’re a UK influencer on the platform, partnering with Korean TikTokers or YouTubers can amplify your reach and justify the spend.
💡 Practical Tips for UK Advertisers Diving into South Korea Snapchat Ads
-
Localise Your Content for Real Impact
English won’t cut it alone. Work with Korean content creators or translators who get the slang and trends. Think K-pop, K-drama references — that’s your ticket in. -
Use Snap’s AR Lenses to Stand Out
Lenses command premium rates, but the engagement is off the charts. UK brands selling beauty or fashion products should invest here; it’s a proven winner. -
Payment and Compliance
Set up payments via trusted local partners to avoid hiccups. Don’t underestimate South Korea’s ad compliance rules—disclosure is not optional. -
Test Small, Scale Fast
Start with Story Ads or Snap Ads to test waters. Monitor KPIs closely—CTR and CPC rates can fluctuate wildly based on content style and timing.
People Also Ask
What are the average Snapchat ad rates in South Korea for UK advertisers?
As of June 2025, CPM rates range from about £2.00 for Filters up to £8.50 for premium Commercials, with Snap Ads typically sitting between £4.50 and £6.00 per 1,000 impressions.
How does Snapchat advertising in South Korea compare to the UK?
South Korean Snapchat ads generally cost 10-20% less per impression than in the UK, but require more localisation and compliance with stricter advertising laws.
Can UK influencers collaborate with South Korean creators on Snapchat?
Absolutely. Cross-border influencer collaborations are a hot trend, especially among beauty and fashion sectors. Joining forces can boost authenticity and engagement in both markets.
❗ Risks and Pitfalls to Watch Out For
- Cultural Missteps: South Korean consumers are quick to spot inauthentic content. Avoid generic UK-centric ads.
- Currency Fluctuations: GBP-KRW rates can shift, impacting your campaign budget mid-flight.
- Data Privacy: Ensure your campaigns comply fully with South Korea’s Personal Information Protection Act (PIPA) to avoid fines.
Final Thoughts
Cracking the South Korean Snapchat ad market in 2025 isn’t rocket science, but it demands respect for local culture, tight compliance, and savvy budget management. For UK advertisers ready to diversify beyond Europe, it’s a playground with a ton of potential. Keep your campaigns real, partner with locals, and monitor your spend like a hawk.
BaoLiba will continue to update the United Kingdom on evolving influencer marketing trends across the globe, so stick with us for the latest insights and hands-on tips.
