If you’re a UK-based marketer or influencer looking to crack the US market, knowing the LinkedIn ad rates for 2025 in the United States is pure gold. As of June 2025, LinkedIn remains a powerhouse for B2B marketing, especially for sectors like tech, finance, and professional services. But to get bang for your buck, you’ve got to understand the full category advertising rate table, how it compares to the UK, and what that means for your campaigns.
Let’s dive in with a no-nonsense, boots-on-the-ground guide to what you need to know — from payment methods to local quirks, plus some real UK-based examples to keep things relatable.
📊 United States LinkedIn Ad Rates Overview 2025
LinkedIn advertising in the US is quite the beast. The platform offers several ad formats: Sponsored Content, Message Ads (formerly InMail), Dynamic Ads, and Text Ads. Each comes with its own pricing model, typically CPC (cost per click), CPM (cost per 1,000 impressions), or CPS (cost per send for Message Ads).
Here’s a quick breakdown of the average ad rates across categories as of June 2025:
- Sponsored Content: $8 to $12 CPM
- Message Ads: $0.80 to $1.20 CPS
- Text Ads: $2 to $5 CPC
- Dynamic Ads: $10 to $15 CPM
But these rates do vary wildly depending on the industry vertical, audience targeting, and competition intensity. For example, tech and finance categories often command the higher end of the price scale due to fierce competition.
💡 Comparing US LinkedIn Ad Rates to the UK
For UK marketers, it’s important to note the differences in ad spend and market behaviour. LinkedIn ad rates in the UK tend to be about 20-30% lower than in the US, primarily due to market size and advertiser demand.
- UK Sponsored Content CPM is roughly £6 to £9
- Message Ads average around £0.60 to £0.90 CPS
- Text Ads CPC hover between £1.50 to £3
The pound sterling (£) is the currency of payment, and most UK advertisers use credit cards or PayPal to handle LinkedIn payments. Payment methods are straightforward, but keep an eye on VAT and compliance with the UK’s GDPR rules, which affect data targeting and retargeting strategies.
📢 Why US LinkedIn Advertising Matters for UK Advertisers
If you’re a UK brand like Gymshark or a London-based B2B service provider, dipping into US LinkedIn ads opens a massive market with higher purchasing power and business spend. The US is LinkedIn’s biggest advertising market, so the competition is tougher but so is the potential ROI.
For example, a UK fintech startup wanting to target US financial professionals will need to budget for those higher ad rates but can enjoy more precise professional targeting than most other platforms.
📊 Full Category Advertising Rate Table Snapshot for US LinkedIn Ads in 2025
| Category | CPM (Sponsored Content) | CPS (Message Ads) | CPC (Text Ads) | Notes |
|---|---|---|---|---|
| Technology | $10 – $15 | $1.00 – $1.20 | $3 – $5 | High competition, premium audience |
| Finance | $12 – $18 | $1.10 – $1.30 | $4 – $6 | Very competitive, strict compliance rules |
| Healthcare | $8 – $12 | $0.80 – $1.00 | $2 – $4 | Sensitive targeting, high regulation |
| Manufacturing | $7 – $10 | $0.75 – $1.00 | $2 – $3 | Niche but steady demand |
| Education | $6 – $9 | $0.60 – $0.85 | $1.50 – $2.50 | Lower competition, good engagement |
| Marketing & Media | $9 – $13 | $0.90 – $1.10 | $3 – $4 | Highly dynamic, creative ad formats |
💡 Real-World UK Examples Targeting US LinkedIn Audiences
Take Made.com, a London-based furniture brand, which recently ran a LinkedIn campaign targeting US interior designers and architects. Their budget reflected US CPMs at around $10, but they leveraged custom audiences and LinkedIn Lead Gen Forms to maximise lead quality.
Or consider Huel, the UK meal replacement pioneer using Message Ads to connect with US health-conscious professionals. Their campaigns averaged $0.85 CPS, slightly below US averages, thanks to precise targeting and high message relevance.
❗ Legal and Cultural Quirks UK Advertisers Must Know
When advertising on US LinkedIn from the UK, keep these in mind:
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Data Privacy: Although GDPR is UK law, US data privacy is different (think CCPA in California). You’ll need to ensure compliance with both, especially if you’re collecting leads or retargeting.
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Payment Currency: LinkedIn charges in USD for US campaigns, so currency conversion fees apply if you’re paying with GBP.
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Cultural Tone: US professionals appreciate direct, value-driven messaging. Avoid overly formal UK English styles; go for clear, punchy copy.
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Ad Approval: US LinkedIn ad policies can be stricter on financial claims and health products, so tailor your creatives accordingly.
📢 People Also Ask
What are the average LinkedIn ad rates in the US for 2025?
As of June 2025, Sponsored Content CPM ranges from $8 to $15 depending on the industry, with Message Ads costing between $0.80 to $1.20 per send.
How do UK LinkedIn ad rates compare to the US?
UK ad rates are generally 20-30% lower than in the US, with Sponsored Content CPM around £6 to £9 and Message Ads around £0.60 to £0.90 CPS.
What payment methods do UK advertisers use for US LinkedIn ads?
Most UK advertisers pay via credit cards or PayPal, with LinkedIn billing in USD for US campaigns, so expect currency conversion fees.
Final Thoughts
For UK advertisers and influencers eyeing the US LinkedIn market in 2025, understanding the full category advertising rate table is a must-have tool. It not only helps you budget smarter but also shapes your targeting and messaging strategy to fit the US business culture and platform norms.
Remember, the devil’s in the details — from legal compliance to currency conversion — so plan your campaigns with care. If you want to stay ahead of the curve and keep your finger on the pulse of UK influencer marketing trends, BaoLiba will continue delivering up-to-date insights and practical tips.
Keep following BaoLiba for the freshest intel on United Kingdom’s global influencer marketing scene!
