If you’re an ad buyer or influencer in the UK looking to crack the Irish Instagram scene in 2025, knowing the local ad rates inside out is your secret weapon. Ireland’s market may feel close to home, but it’s got its own quirks, pricing, and influencer culture that you need to get your head around — or you’ll end up overpaying or missing out on killer collaborations.
As of early June 2025, let’s break down the full category advertising rate table for Instagram in Ireland, peppered with insights from UK’s side of the fence, so you don’t just guess but make data-backed moves.
📊 Ireland Instagram Advertising Rates 2025 Overview
Ireland’s Instagram influencer marketing scene has been heating up fast, riding on a growing digital economy and a social-savvy population. The Irish pound is, of course, the euro (€), so UK advertisers need to factor in currency conversion when negotiating.
The rates vary widely by category, audience size, and campaign type. To keep it real, here’s a rundown based on market intel from Irish agencies like The Social Element Dublin and influencer platforms such as StarNgage:
| Category | Nano (1K-10K) | Micro (10K-50K) | Mid-tier (50K-200K) | Macro (200K-1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Fashion & Beauty | €75 – €250 | €300 – €900 | €1,000 – €3,500 | €4,000 – €10,000 | €12,000+ |
| Food & Beverage | €50 – €200 | €200 – €700 | €800 – €2,500 | €3,000 – €8,000 | €10,000+ |
| Travel & Tourism | €80 – €300 | €350 – €1,000 | €1,200 – €4,000 | €5,000 – €12,000 | €15,000+ |
| Tech & Gadgets | €60 – €220 | €250 – €850 | €900 – €3,200 | €3,500 – €9,000 | €11,000+ |
| Fitness & Wellness | €70 – €240 | €280 – €900 | €1,000 – €3,000 | €3,500 – €8,500 | €10,000+ |
Remember, these are starting points — rates fluctuate with engagement rates, content quality, exclusivity, and overall brand fit.
📢 Marketing Trends in Ireland and UK for 2025
In the past six months, UK advertisers have been ramping up cross-border campaigns targeting Ireland, especially in lifestyle, tech, and travel niches. With similar cultural touchpoints but different consumer behaviours, Ireland’s Instagram users respond well to authentic storytelling and localised content.
For example, Irish brands like Bewley’s Coffee and tourism boards such as Fáilte Ireland actively partner with UK-based influencers who can localise content for Irish audiences, blending UK reach with authentic Irish flavour.
Payment preferences are also distinct. While UK advertisers often use GBP and platforms like PayPal or bank transfers, Irish influencers expect payments in euros via SEPA transfers or Revolut, making currency conversion a critical consideration.
💡 Practical Tips for UK Advertisers Collaborating with Irish Instagram Influencers
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Currency and Payment Terms: Always clarify payment currency upfront. Using a platform like Wise or Revolut for cross-border transfers can save you serious fees and speed up payments.
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Legal and Tax Compliance: Ireland has specific tax regulations for influencer earnings. Irish influencers usually provide invoices with VAT details. UK advertisers must ensure compliance with Irish tax laws to avoid headaches.
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Content Localisation: Don’t just slap a UK campaign onto Irish accounts. Irish audiences appreciate references to local events, slang, and cultural nuances. Collaborate with influencers who can genuinely speak to the Irish crowd.
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Platform Nuances: Instagram remains king, but Reels and Stories get the most engagement. Irish influencers tend to favour authentic, less polished content that feels real, so adjust your creative briefs accordingly.
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Contractual Clauses: Include exclusivity, usage rights, and clear deliverables in contracts. Irish influencers value transparency and professionalism, mirroring UK standards but appreciate straightforward communication.
📊 Case Study: UK Brand Breaking into Ireland with Instagram
Take Gymshark, a UK fitness apparel brand, which in 2024 expanded aggressively into Ireland using Instagram influencers. They leveraged mid-tier Irish fitness influencers charging around €1,200 per post with Stories packages to create authentic buzz. Their UK marketing team worked closely with Irish micro-influencers for localised messaging, resulting in a 35% sales uplift in Ireland within six months.
People Also Ask
What are typical Instagram ad rates in Ireland compared to the UK?
Ireland’s Instagram ad rates are generally 10-20% lower than the UK, reflecting market size and purchasing power. However, categories like travel and wellness can command similar or even higher rates due to Ireland’s booming tourism sector.
How do UK advertisers pay Irish Instagram influencers?
Most UK advertisers use bank transfers in GBP, PayPal, or services like Wise for euro payments. It’s important to clarify payment currency upfront to avoid conversion losses or delays.
Are there legal differences when working with Irish influencers?
Yes, Ireland has distinct tax and advertising regulations. Influencers must declare income for tax purposes, and advertisers should ensure contracts comply with Irish consumer protection laws and the Advertising Standards Authority for Ireland (ASAI) guidelines.
❗ Final Thoughts
If you’re a UK advertiser or influencer looking to dive into the Irish Instagram market in 2025, understanding the local ad rates and cultural nuances isn’t optional — it’s mandatory. Pay attention to currency, payment channels, and legal compliance to build smooth, mutually beneficial partnerships.
BaoLiba will keep updating you on the latest influencer marketing trends in the UK and Ireland. Keep an eye on us for fresh, practical insights that help you nail your cross-border campaigns with zero fluff.
