If you’re an advertiser or creator in the UK eyeing the Irish YouTube scene for campaigns or collabs, getting a grip on ad rates is mission-critical. Ireland’s YouTube market in 2025 is buzzing with opportunities, but rates vary by category, format, and local quirks. As of 2025-07-14, let’s dive deep into the full category advertising rate table for Ireland, tailored for the UK audience, so you know exactly what you’re paying for—and where to squeeze the best ROI.
YouTube remains one of the top platforms for video marketing, and Ireland, with its high internet penetration and English-speaking audience, is a prime spot. But pricing here is not one-size-fits-all, especially compared to the UK market. We’ll unpack the numbers, share insider tips on payment methods, legal nuances, and even plug in some local Irish creators and brands to keep it real.
📊 Ireland YouTube Ad Rates Overview in 2025
First off, the basics. YouTube ad rates in Ireland are generally influenced by the same supply and demand factors as in the UK but come with local twists. CPMs (cost per mille or thousand views) fluctuate heavily depending on the category:
| Category | CPM Range (EUR) | CPM Range (GBP Equivalent) |
|---|---|---|
| Technology | €6 – €12 | £5.20 – £10.40 |
| Beauty & Fashion | €5 – €10 | £4.30 – £8.70 |
| Gaming | €4 – €9 | £3.50 – £7.80 |
| Finance & Insurance | €8 – €15 | £6.90 – £13.00 |
| Travel & Tourism | €5 – €11 | £4.30 – £9.50 |
| Food & Drink | €3.5 – €7 | £3.00 – £6.10 |
| Health & Wellness | €6 – €14 | £5.20 – £12.10 |
Rates based on averages from Irish campaigns and creator collaborations in the first half of 2025.
The GBP equivalent is roughly calculated at €1 = £0.87, reflecting current exchange rates and local banking fees typical for UK advertisers paying Irish creators or platforms.
💡 What Drives These Ireland YouTube Ad Rates?
Audience Quality and Location
Irish audiences are highly engaged but smaller than the UK’s. This scarcity of local viewers pushes CPMs up for niche categories like Finance and Health. Brands like AIB Bank or Irish Life often pay premium rates when targeting local consumers on YouTube.
Content Category
Some categories inherently attract higher ad spends. Finance commands top CPM due to high-value products. Gaming and tech are huge in Ireland, with channels like IrishGamingTV pulling solid numbers, but their CPMs lag slightly behind UK counterparts due to smaller audience size.
Seasonality & Events
Ireland’s key events—St Patrick’s Day, Galway Races, or the Dublin Tech Summit—bump ad rates in related categories. Advertisers ramp up spending in Q1 and Q2, which you’ll see reflected in CPM spikes.
📢 Local Payment Methods and Legal Considerations for UK Advertisers
For UK advertisers working with Irish YouTubers or agencies, payment via international bank transfer (SWIFT) or PayPal is standard. GBP payments are often converted to EUR, with slight markups.
Legally, Ireland follows EU advertising standards post-Brexit, which means UK brands need to ensure compliance with GDPR and local advertising codes—particularly for financial and health claims. Unlike the UK’s ASA, Ireland’s Advertising Standards Authority for Ireland (ASAI) has its own codes you must respect.
📊 Case Study: Collaborating with Irish Creators
Take the example of Clíona’s Kitchen, an Irish food vlogger with 120K subscribers. For a sponsored video promoting a UK-based kitchenware brand, CPM was around €6.50 (£5.65). The campaign leveraged local flavours but targeted UK-based shoppers via geo-targeted YouTube ads.
This mix of authentic Irish content with UK commercial objectives is a sweet spot for advertisers wanting to tap into both markets. Payment was handled via Payoneer, a popular UK-friendly platform that avoids hefty FX fees.
❗ Risks and Pitfalls to Watch Out For
- Currency Fluctuations: GBP-EUR swings can eat into your budget if you’re not hedging your payments.
- Audience Overlap: Irish YouTube viewers often overlap with UK ones; double-check your geo-targeting to avoid paying twice.
- Compliance Gaps: Different advertising laws mean your UK ad creatives might need tweaks for Irish audiences.
### People Also Ask
What are typical YouTube ad rates in Ireland compared to the UK?
Irish YouTube CPMs tend to be 10-20% lower than UK averages due to smaller market size but can spike in high-demand sectors like finance or tech.
How do UK advertisers pay Irish YouTubers?
Most common methods are international bank transfers, PayPal, and platforms like Payoneer or Wise to reduce currency conversion fees.
Are there unique legal rules for advertising on YouTube in Ireland?
Yes, advertisers must comply with the Advertising Standards Authority for Ireland (ASAI) codes, which may differ subtly from UK ASA rules, especially post-Brexit.
Final Thoughts
Navigating the 2025 Ireland YouTube ad scene from a UK advertiser’s viewpoint means understanding local pricing nuances, payment logistics, and legal frameworks. The full category ad rate table shared here is your baseline, but remember to factor in seasonality and creator influence for max bang.
BaoLiba will keep updating the latest United Kingdom and Ireland influencer marketing insights, so stay tuned for fresh data and tactics straight from the trenches. Whether you’re a brand or a creator, understanding these rates and market realities will get you ahead of the game in the ever-evolving cross-border YouTube marketing landscape.
