US Instagram Ad Rates Surge: What UK Creators Need for 2026
You’re sitting at your desk in London, the grey light filtering through the window, phone in hand, staring at a brand proposal that feels… off. The budget line is the same as last year, maybe even a little lower, but the deliverables list has grown. Two Reels, three carousel posts, five Stories, usage rights in perpetuity. You feel that familiar tightness in your chest — the one that whispers you’re not doing enough, that you should just say yes to keep the relationship warm. ...