International Business

💡 Why UK creators should care about Nigerian brands on WeChat Nigeria’s creative industries are buzzing. New sportswear labels — NaijaFit, TruActive, Eleven Eleven — are blending athletic design with African prints and building a global identity-led following. Industry voices such as Dr Patrick Nkwo point out that with higher textile quality and stronger e-commerce push, Nigerian manufacturers could become a West African production hub and export to the diaspora. Sports commentator Charles Adegoke adds the economic upside: homegrown kit-making keeps jobs and revenue local. ...

📢 Why UK Brands Should Care About Pinterest Paid Collabs in Nigeria Right now, if you’re a UK brand scratching your head about expanding in Africa, Nigeria’s Pinterest scene is buzzing — and it’s not just a flash in the pan. Pinterest has quietly become a powerhouse for visual discovery in Nigeria, blending inspiration with shopping in a way that’s catching serious traction. ...