International Campaigns

💡 Quick intro: why you should care (and why Mongolia matters) If you’re a UK advertiser hunting for fresh, high-engagement pockets of attention, Mongolia’s creator scene is one of those underrated corners that can punch well above its weight — especially for niche products (think art toys, localised fashion drops, tourism offers or cultural collabs). Reddit is where real conversations live: people share finds, organise events and react honestly. Lately the platform has been leaning into becoming a better search experience — a shift that helps creators and brands get discovered more easily. Combine that with the rising global creator economy (see CreatorWeek 2025 coverage) and you’ve got a neat window to test small-budget, high-authenticity campaigns that scale if they take off. ...

💡 Why UK advertisers care about Clubhouse creators in the Netherlands Want to reach a tightly defined Dutch audience — say, Amsterdam-based crypto devs, Eindhoven design students or Rotterdam indie musicians — without spilling ad budget across the whole country? Audio-first platforms like Clubhouse still host highly engaged niche rooms where people hang, debate and buy. If you’re an advertiser in the UK, that’s gold: hyper-targeted commentary, authentic host-read endorsements and content you can repurpose across platforms. ...

💡 Why UK advertisers should care about South Africa Moj creators Brands in the UK looking to expand into South Africa often think “TikTok first” — fair enough — but Moj and other short-form apps are quietly picking up traction in pockets across Africa. If you want local authenticity without dropping into full-scale ad buys, creator-driven product seeding is the lowest-friction play: you get local voices using your product, organic-demo content, and the kind of social proof that actually moves wallets. ...

💡 Quick intro — why Finland creators for HBO Max actually matter If you’re a UK advertiser wondering whether hunting Finnish creators who talk about HBO Max is worth the bother — short answer: yes, but you’ve got to be smart about it. Finland punches above its weight on streaming consumption and creator culture. Creators there make nuanced reviews, watch-party clips, and local-language explainers that cut through algorithm noise. But the market is small, audiences are picky, and the usual influencer glitter doesn’t always translate — as Kornelia Minsaas pointed out in her Copenhagen Fashion Week piece, followers are increasingly savvy about sponsored content and feel FOMO differently when everything looks glossy and “powered by” big brands. ...

💡 Why UK Advertisers Should Care About Telegram Campaigns in Saudi Arabia If you’re a UK-based brand or marketer looking to make waves in Saudi Arabia, Telegram is a platform you can’t afford to ignore. Unlike the usual suspects like Instagram or Twitter, Telegram offers a mix of privacy, high user engagement, and local traction that’s unique in the Middle East. Saudi Arabia’s Telegram user base has soared in recent years, thanks to the app’s encrypted messaging and open channel features that appeal to younger, digitally savvy audiences. ...